The Marketing Technology Strategy & Solutions team is responsible for strategic vision of the marketing technology stack, proposing and evaluating new technologies, implementing them to power best-in-class digital experiences for our customers, and managing the data that powers them. The Marketing Data Analyst, Consultant will report to the Sr. Manager, Marketing Technology. In this role you will enable the delivery of relevant consumer experiences by successfully extracting, transforming, loading, tracking, and reporting data across the end-to-end consumer journey.
Your Work In this role, you will:
Extract, transform, load, track and report on data
Collaborate with marketing managers to define business requirements for data needs/requests using existing data sources
Ensure the quality and accuracy of data files and data load that support the delivery of engagement, retention and acquisition campaigns
Maintain dashboards with key performance metrics in digital marketing and email campaigns
Analyze results from marketing campaigns, and programs; share findings with management, and team members and recommend actions based on findings
Document business processes and improvement initiatives
Maintain dashboards with key performance metrics in digital marketing
Develop strong relationships and work collaboratively across the marketing organization
Consult on digital marketing activities such as email marketing and digital campaigns
Serve as a subject matter expert to internal teams, including marketing strategy, measurement, and Email Marketing to ensure alignment of our segments with organizational goals.
Consult on segment-building to support experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and tools.
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
Requires 5-7 years of prior relevant experience
Expert level with SQL and SAS data programming, other data programming skills a plus
Practical proficiency understanding of data architecture and database structures
Experience utilizing a variety of data analytics and management tools (e.g. Tableau, Adobe CJA, Looker Studio)
Skilled at managing deadlines simultaneously working on a variety of tasks, highly organized and able to work independently with minimal supervision
Strong analytical skills with the ability to understand data and develop insights and recommendations
Excellent interpersonal and verbal/written communication skills
Superior analytical and problem-solving skills
Highly organized, able to juggle multiple priorities, and work independently with minimal supervision
Solution-oriented, resourceful, and able to take initiative to make things happen and improve processes
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Your Work In this role, you will:
Extract, transform, load, track and report on data
Collaborate with marketing managers to define business requirements for data needs/requests using existing data sources
Ensure the quality and accuracy of data files and data load that support the delivery of engagement, retention and acquisition campaigns
Maintain dashboards with key performance metrics in digital marketing and email campaigns
Analyze results from marketing campaigns, and programs; share findings with management, and team members and recommend actions based on findings
Document business processes and improvement initiatives
Maintain dashboards with key performance metrics in digital marketing
Develop strong relationships and work collaboratively across the marketing organization
Consult on digital marketing activities such as email marketing and digital campaigns
Serve as a subject matter expert to internal teams, including marketing strategy, measurement, and Email Marketing to ensure alignment of our segments with organizational goals.
Consult on segment-building to support experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and tools.
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
Requires 5-7 years of prior relevant experience
Expert level with SQL and SAS data programming, other data programming skills a plus
Practical proficiency understanding of data architecture and database structures
Experience utilizing a variety of data analytics and management tools (e.g. Tableau, Adobe CJA, Looker Studio)
Skilled at managing deadlines simultaneously working on a variety of tasks, highly organized and able to work independently with minimal supervision
Strong analytical skills with the ability to understand data and develop insights and recommendations
Excellent interpersonal and verbal/written communication skills
Superior analytical and problem-solving skills
Highly organized, able to juggle multiple priorities, and work independently with minimal supervision
Solution-oriented, resourceful, and able to take initiative to make things happen and improve processes
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