Social Media Content Specialist II
St. Jude Children's Research Hospital, Memphis, Tennessee, us, 37544
AtALSACyou do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we’re calling on the game‑changers, innovators, and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description The Social Marketing Content Specialist II plays a key role in driving ALSAC/St. Jude’s social media presence through high‑quality content creation, community engagement, and channel optimization. This role manages daily social operations, supports the social content calendar, and contributes to both organic and paid social strategy. In partnership with teams across the enterprise, this position ensures all messaging aligns with St. Jude brand standards while delivering meaningful and engaging experiences for our audiences.
Key Responsibilities Content Creation & Publishing
Create, coordinate, and publish social media content —including copy, images, and video—across multiple platforms, ensuring proper routing and approvals.
Execute daily posts
as outlined in the social messaging calendar using ALSAC‑issued devices.
Manage and maintain the social content calendar , including recommending content for paid amplification and providing rationale.
Ensure consistent tone, voice, cadence, and frequency
across social channels to reinforce brand standards and maximize engagement and performance.
Community Management & Monitoring
Monitor and moderate all St. Jude social communities
(Facebook, Instagram, X/Twitter, LinkedIn, etc.), responding accurately and in real time to questions, comments, and conversations.
Identify and elevate risks, negative sentiment, or emerging issues , particularly those tied to user‑generated content or paid social reactions.
Cross‑Functional Collaboration
Collaborate with
Digital, Legal, Brand Marketing, Public Relations, Fundraising, and Hospital teams
to ensure alignment and support the strategic use of social media.
Conduct audits of sub‑community pages
and help develop training resources for departments managing their own pages.
Insights, Optimization & Reporting
Assist with
campaign performance analysis , turning insights into actionable recommendations.
Track and report on social and paid media performance , providing data and insights on daily, weekly, monthly, and quarterly cadences.
Support
SEO‑aware optimization
of tags, titles, and URLs to improve ranking, keyword visibility, and trackability.
Industry Expertise & Trend Awareness
Stay current on
social media trends, emerging tools, new formats, and best practices , with emphasis on short‑form video (Reels, TikTok, Shorts) and compelling social copy.
Qualifications
Bachelor’s degree
in Journalism, English, Marketing, Advertising, Information Technology, or a related field.
1+ year of experience
in marketing, communications, or a digital/social media–related role.
Strong
content creation skills , especially short‑form social video.
Excellent
social media copywriting
skills and understanding of tone/voice adaptation.
Ability to manage multiple priorities, evaluate performance data, and collaborate with cross‑functional partners.
This position will be based at our national executive office in Memphis, TN and eligible for hybrid working schedule.
Benefits & Perks The following Benefits & Perks apply to Full‑Time Roles Only.
Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we’re calling on the game‑changers, innovators, and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description The Social Marketing Content Specialist II plays a key role in driving ALSAC/St. Jude’s social media presence through high‑quality content creation, community engagement, and channel optimization. This role manages daily social operations, supports the social content calendar, and contributes to both organic and paid social strategy. In partnership with teams across the enterprise, this position ensures all messaging aligns with St. Jude brand standards while delivering meaningful and engaging experiences for our audiences.
Key Responsibilities Content Creation & Publishing
Create, coordinate, and publish social media content —including copy, images, and video—across multiple platforms, ensuring proper routing and approvals.
Execute daily posts
as outlined in the social messaging calendar using ALSAC‑issued devices.
Manage and maintain the social content calendar , including recommending content for paid amplification and providing rationale.
Ensure consistent tone, voice, cadence, and frequency
across social channels to reinforce brand standards and maximize engagement and performance.
Community Management & Monitoring
Monitor and moderate all St. Jude social communities
(Facebook, Instagram, X/Twitter, LinkedIn, etc.), responding accurately and in real time to questions, comments, and conversations.
Identify and elevate risks, negative sentiment, or emerging issues , particularly those tied to user‑generated content or paid social reactions.
Cross‑Functional Collaboration
Collaborate with
Digital, Legal, Brand Marketing, Public Relations, Fundraising, and Hospital teams
to ensure alignment and support the strategic use of social media.
Conduct audits of sub‑community pages
and help develop training resources for departments managing their own pages.
Insights, Optimization & Reporting
Assist with
campaign performance analysis , turning insights into actionable recommendations.
Track and report on social and paid media performance , providing data and insights on daily, weekly, monthly, and quarterly cadences.
Support
SEO‑aware optimization
of tags, titles, and URLs to improve ranking, keyword visibility, and trackability.
Industry Expertise & Trend Awareness
Stay current on
social media trends, emerging tools, new formats, and best practices , with emphasis on short‑form video (Reels, TikTok, Shorts) and compelling social copy.
Qualifications
Bachelor’s degree
in Journalism, English, Marketing, Advertising, Information Technology, or a related field.
1+ year of experience
in marketing, communications, or a digital/social media–related role.
Strong
content creation skills , especially short‑form social video.
Excellent
social media copywriting
skills and understanding of tone/voice adaptation.
Ability to manage multiple priorities, evaluate performance data, and collaborate with cross‑functional partners.
This position will be based at our national executive office in Memphis, TN and eligible for hybrid working schedule.
Benefits & Perks The following Benefits & Perks apply to Full‑Time Roles Only.
Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr