The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands‑on expertise across digital acquisition channels, and prior experience leading agencies or teams.
Responsibilities
Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft
Paid Social: LinkedIn, Meta, X, Reddit, TikTok
Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
Affiliate marketing
Review sites: G2, Gartner, TrustRadius
Content syndication & HQL programs
3rd‑party email and lead‑generation vendors
DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands‑on leadership and oversight across all paid media channels and demand‑gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards
Minimum Qualifications
10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands‑on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
Experience with HQL programs, content syndication, review site strategy, and 3rd‑party email & lead‑generation vendors
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross‑functional teams
Prior people‑management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders
Preferred Qualifications
Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server‑side tracking, privacy compliance, and data governance
Experience with MMM, MTA, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting
Salary Transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $98,300 and $196,790. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
EEO & Disability At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here :
About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Location Global Digital Marketing Industry Lead • Tulsa, OK, United States
#J-18808-Ljbffr
Responsibilities
Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft
Paid Social: LinkedIn, Meta, X, Reddit, TikTok
Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
Affiliate marketing
Review sites: G2, Gartner, TrustRadius
Content syndication & HQL programs
3rd‑party email and lead‑generation vendors
DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands‑on leadership and oversight across all paid media channels and demand‑gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards
Minimum Qualifications
10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands‑on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
Experience with HQL programs, content syndication, review site strategy, and 3rd‑party email & lead‑generation vendors
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross‑functional teams
Prior people‑management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders
Preferred Qualifications
Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server‑side tracking, privacy compliance, and data governance
Experience with MMM, MTA, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting
Salary Transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $98,300 and $196,790. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
EEO & Disability At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here :
About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Location Global Digital Marketing Industry Lead • Tulsa, OK, United States
#J-18808-Ljbffr