The Marketing Coordinator for Tempe Arts + Culture oversees daily planning, development, management and execution for a variety of marketing campaigns, events, exhibits and programs offered by the Division’s four business units – Tempe Center for the Arts, Tempe History Museum, Tempe Community Arts and Tempe Public Art.
This includes a concentrated focus on commerce and revenue-generating activities such as supporting ticket sales for Tempe Center for the Arts’ seasonal programs and events, promoting enrollment for Tempe Community Arts’ art classes and programs and increasing attendance and engagement for a variety of ongoing Division events and initiatives.
Responsibilities
Develops and implements marketing strategies. Conducts research to analyze stakeholder behavior including revenue and in‑kind habits, trends, and preferences. Determines appropriate target audiences and manages and allocates marketing budgets for each marketing campaign.
Oversees branding, design, and production of assigned department collateral. Coordinates all printed collateral, digital assets, signage, photography, and videography.
Develops, executes, and oversees all digital and social media advertising and email strategies. Writes and edits content, develops and manages databases, and optimizes paid digital advertising campaigns.
Writes and disseminates press releases and press materials and information, manages press events and invitations, and pitches to media outlets for coverage via television, radio, and print.
Supervises the work of assigned personnel, including assigning and reviewing work, providing guidance, and conducting performance evaluations.
Oversees all aspects of media buying and paid advertising. Identifies appropriate media outlets for events, programs, and exhibitions and negotiates media rates and ad placement.
Serves as primary media contact for department. Coordinates interviews and media requests for information.
Cultivates community relationships and partnerships to build awareness of department and its events and programs. Plans and implements outreach events and activities. Ensures opportunities for diverse communities to participate in calls for work, employment, bids for contract opportunities, and media buys.
Creates and oversees strategic marketing plans based on revenue/attendance goals and anticipated return on investment.
Coordinates with vendors, agencies, co‑workers and artists on a variety of marketing initiatives and details.
Manages promotional budgets and timelines.
Plans and manages website content and related evolution with new technology.
Participates in onsite and offsite meetings, including City, staff, event‑based, site visits and training.
May perform responsibilities of a similar nature and level as assigned.
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This includes a concentrated focus on commerce and revenue-generating activities such as supporting ticket sales for Tempe Center for the Arts’ seasonal programs and events, promoting enrollment for Tempe Community Arts’ art classes and programs and increasing attendance and engagement for a variety of ongoing Division events and initiatives.
Responsibilities
Develops and implements marketing strategies. Conducts research to analyze stakeholder behavior including revenue and in‑kind habits, trends, and preferences. Determines appropriate target audiences and manages and allocates marketing budgets for each marketing campaign.
Oversees branding, design, and production of assigned department collateral. Coordinates all printed collateral, digital assets, signage, photography, and videography.
Develops, executes, and oversees all digital and social media advertising and email strategies. Writes and edits content, develops and manages databases, and optimizes paid digital advertising campaigns.
Writes and disseminates press releases and press materials and information, manages press events and invitations, and pitches to media outlets for coverage via television, radio, and print.
Supervises the work of assigned personnel, including assigning and reviewing work, providing guidance, and conducting performance evaluations.
Oversees all aspects of media buying and paid advertising. Identifies appropriate media outlets for events, programs, and exhibitions and negotiates media rates and ad placement.
Serves as primary media contact for department. Coordinates interviews and media requests for information.
Cultivates community relationships and partnerships to build awareness of department and its events and programs. Plans and implements outreach events and activities. Ensures opportunities for diverse communities to participate in calls for work, employment, bids for contract opportunities, and media buys.
Creates and oversees strategic marketing plans based on revenue/attendance goals and anticipated return on investment.
Coordinates with vendors, agencies, co‑workers and artists on a variety of marketing initiatives and details.
Manages promotional budgets and timelines.
Plans and manages website content and related evolution with new technology.
Participates in onsite and offsite meetings, including City, staff, event‑based, site visits and training.
May perform responsibilities of a similar nature and level as assigned.
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