and the job listing Expires on April 13, 2026
Founded in 2015 by sisters Jen and Mel, LeMel Jewelry is all about affordable luxury, made to layer. Based in Houston, we curate stylish, collectable jewelry for everyday wear. Our showroom, events presence, and growing e-commerce platform serve a loyal customer base who love personalized, layered looks. We’re a small but mighty team that values creativity, ownership, and genuine connection with our customers.
The Opportunity We’re looking for a hands‑on Digital Marketing Manager to take ownership of our digital marketing strategy and execution. This role is central to our 2026 growth goals: increasing e-commerce revenue, improving conversion rates, and building a clearer data‑driven marketing approach. You’ll manage our email marketing, paid advertising, and social media presence while working closely with our team to create campaigns that reflect our brand’s personality.
What You’ll Do Email & SMS Marketing (Klaviyo)
Own and optimize email flows including welcome series, abandoned cart, post‑purchase, and win‑back campaigns
Plan and execute promotional campaigns aligned with seasonal events and sales calendar
Analyze flow performance and make data‑driven improvements
Segment audiences and personalize messaging to increase engagement and conversion
Paid Advertising (Meta & Google)
Manage and optimize Meta (Facebook/Instagram) ad campaigns with proper campaign structure
Run Google Ads including Shopping and Search campaigns
Develop creative briefs and collaborate on ad content that tells our brand story
Monitor ROAS and adjust spend allocation based on performance
Social Media & Content
Develop and execute social media strategy across Instagram, Facebook, and Pinterest
Create content calendars that balance product promotion with lifestyle storytelling
Coordinate with team members who film content to ensure consistent brand voice
Engage with community and manage DM responses that lead to sales opportunities
Analytics & Reporting
Track KPIs including traffic, conversion rate, email revenue attribution, and ad performance
Provide monthly reports with insights and recommended actions
Use Google Analytics and Shopify data to identify opportunities
Help establish cleaner data tracking and attribution systems
What We’re Looking For
3‑5 years of digital marketing experience, preferably in e‑commerce or retail
Hands‑on experience with Klaviyo (or similar email marketing platform)
Proven track record managing Meta and Google ad campaigns
Strong analytical skills with experience in Google Analytics and Shopify
Creative eye for visual content and copy that connects with customers
Self‑starter who thrives with ownership and minimal supervision
Experience in jewelry, fashion, or lifestyle brands is a plus
What We Offer
Competitive salary based on experience
Hybrid work environment (Houston‑based with flexibility)
Employee jewelry discount
Creative ownership and real impact on a growing brand
Collaborative team culture with direct access to founders
How to Apply Send your resume and a brief note about why you’d be a great fit to
hello@lemeljewelry.com . Bonus points if you include an example of a campaign you’ve run that you’re proud of.
Role Overview & Responsibilities Position Summary The Digital Marketing Manager drives LeMel’s digital growth strategy, owning email marketing, paid advertising, and social media presence. This role reports directly to the owners and works cross‑functionally with the E‑commerce Coordinator, Sales Associate, and Events Coordinator to ensure cohesive brand messaging and coordinated promotional efforts.
Key Performance Targets Metric
Target
E‑commerce Conversion Rate
Increase by 1% (from ~1.0% to 2.0%)
30%+ of e‑commerce revenue
Paid Ad ROAS
Minimum 3x return on ad spend
Q4 Online Revenue
$525,000 (e‑commerce only)
Email List Growth
10% quarterly growth
Core Responsibilities Email & SMS Marketing (40% of time) Flow Ownership:
Welcome Series | Abandoned Cart | Browse Abandonment | Post‑Purchase
Win‑Back | VIP/Loyalty | Birthday | Review Requests
Campaign Planning:
Monthly promotional calendar aligned with seasonal events
New product launches and collection drops
Event promotion (Nutcracker Market, A Christmas Affair, pop‑ups)
Weekly Tasks:
Review flow performance metrics
Schedule upcoming campaigns
Test and optimize subject lines and send times
Paid Advertising (30% of time) Platforms:
Meta (Facebook/Instagram), Google Ads
Campaign Structure:
Prospecting campaigns targeting new customers
Retargeting campaigns for site visitors and email subscribers
Creative testing campaigns
Separate product feeds for Fashion vs. Fine Jewelry
Develop diverse ad formats: product demos, founder story, UGC, lifestyle
Showcase layering versatility and personalization
Coordinate with team on content needs
Social Media Management (20% of time) Platforms:
Instagram, Facebook, Pinterest, TikTok
Develop monthly content calendar
Balance product promotion with lifestyle and behind‑the‑scenes content
Highlight founder story and brand values
Note: Team members film content; this role handles strategy, scheduling, captions, and posting.
Analytics & Reporting (10% of time) Tools:
Google Analytics, Shopify, Klaviyo, Meta Business Suite
Monthly Reporting:
E‑commerce KPI dashboard: traffic, conversion, AOV, revenue by channel
Ad performance: spend, ROAS, CPA by campaign
Team Coordination Team Member
Coordination Point
VIP client events, in‑store promotions, customer feedback
Events Coordinator
Event marketing, post‑event follow‑up campaigns
Owners
Strategy approval, brand voice, promotional calendar
Tools & Platforms
Paid Ads:
Meta Business Suite, Google Ads |
Social:
Metricool (or similar)
90‑Day Success Criteria First 30 Days:
Audit current email flows, ad accounts, and social presence. Document findings and quick wins.
Days 31‑60:
Implement top 3 flow optimizations. Restructure ad campaigns for proper segmentation.
Days 61‑90:
Launch new creative strategy. Establish monthly reporting rhythm. Show measurable improvement in at least one key metric.
#J-18808-Ljbffr
Founded in 2015 by sisters Jen and Mel, LeMel Jewelry is all about affordable luxury, made to layer. Based in Houston, we curate stylish, collectable jewelry for everyday wear. Our showroom, events presence, and growing e-commerce platform serve a loyal customer base who love personalized, layered looks. We’re a small but mighty team that values creativity, ownership, and genuine connection with our customers.
The Opportunity We’re looking for a hands‑on Digital Marketing Manager to take ownership of our digital marketing strategy and execution. This role is central to our 2026 growth goals: increasing e-commerce revenue, improving conversion rates, and building a clearer data‑driven marketing approach. You’ll manage our email marketing, paid advertising, and social media presence while working closely with our team to create campaigns that reflect our brand’s personality.
What You’ll Do Email & SMS Marketing (Klaviyo)
Own and optimize email flows including welcome series, abandoned cart, post‑purchase, and win‑back campaigns
Plan and execute promotional campaigns aligned with seasonal events and sales calendar
Analyze flow performance and make data‑driven improvements
Segment audiences and personalize messaging to increase engagement and conversion
Paid Advertising (Meta & Google)
Manage and optimize Meta (Facebook/Instagram) ad campaigns with proper campaign structure
Run Google Ads including Shopping and Search campaigns
Develop creative briefs and collaborate on ad content that tells our brand story
Monitor ROAS and adjust spend allocation based on performance
Social Media & Content
Develop and execute social media strategy across Instagram, Facebook, and Pinterest
Create content calendars that balance product promotion with lifestyle storytelling
Coordinate with team members who film content to ensure consistent brand voice
Engage with community and manage DM responses that lead to sales opportunities
Analytics & Reporting
Track KPIs including traffic, conversion rate, email revenue attribution, and ad performance
Provide monthly reports with insights and recommended actions
Use Google Analytics and Shopify data to identify opportunities
Help establish cleaner data tracking and attribution systems
What We’re Looking For
3‑5 years of digital marketing experience, preferably in e‑commerce or retail
Hands‑on experience with Klaviyo (or similar email marketing platform)
Proven track record managing Meta and Google ad campaigns
Strong analytical skills with experience in Google Analytics and Shopify
Creative eye for visual content and copy that connects with customers
Self‑starter who thrives with ownership and minimal supervision
Experience in jewelry, fashion, or lifestyle brands is a plus
What We Offer
Competitive salary based on experience
Hybrid work environment (Houston‑based with flexibility)
Employee jewelry discount
Creative ownership and real impact on a growing brand
Collaborative team culture with direct access to founders
How to Apply Send your resume and a brief note about why you’d be a great fit to
hello@lemeljewelry.com . Bonus points if you include an example of a campaign you’ve run that you’re proud of.
Role Overview & Responsibilities Position Summary The Digital Marketing Manager drives LeMel’s digital growth strategy, owning email marketing, paid advertising, and social media presence. This role reports directly to the owners and works cross‑functionally with the E‑commerce Coordinator, Sales Associate, and Events Coordinator to ensure cohesive brand messaging and coordinated promotional efforts.
Key Performance Targets Metric
Target
E‑commerce Conversion Rate
Increase by 1% (from ~1.0% to 2.0%)
30%+ of e‑commerce revenue
Paid Ad ROAS
Minimum 3x return on ad spend
Q4 Online Revenue
$525,000 (e‑commerce only)
Email List Growth
10% quarterly growth
Core Responsibilities Email & SMS Marketing (40% of time) Flow Ownership:
Welcome Series | Abandoned Cart | Browse Abandonment | Post‑Purchase
Win‑Back | VIP/Loyalty | Birthday | Review Requests
Campaign Planning:
Monthly promotional calendar aligned with seasonal events
New product launches and collection drops
Event promotion (Nutcracker Market, A Christmas Affair, pop‑ups)
Weekly Tasks:
Review flow performance metrics
Schedule upcoming campaigns
Test and optimize subject lines and send times
Paid Advertising (30% of time) Platforms:
Meta (Facebook/Instagram), Google Ads
Campaign Structure:
Prospecting campaigns targeting new customers
Retargeting campaigns for site visitors and email subscribers
Creative testing campaigns
Separate product feeds for Fashion vs. Fine Jewelry
Develop diverse ad formats: product demos, founder story, UGC, lifestyle
Showcase layering versatility and personalization
Coordinate with team on content needs
Social Media Management (20% of time) Platforms:
Instagram, Facebook, Pinterest, TikTok
Develop monthly content calendar
Balance product promotion with lifestyle and behind‑the‑scenes content
Highlight founder story and brand values
Note: Team members film content; this role handles strategy, scheduling, captions, and posting.
Analytics & Reporting (10% of time) Tools:
Google Analytics, Shopify, Klaviyo, Meta Business Suite
Monthly Reporting:
E‑commerce KPI dashboard: traffic, conversion, AOV, revenue by channel
Ad performance: spend, ROAS, CPA by campaign
Team Coordination Team Member
Coordination Point
VIP client events, in‑store promotions, customer feedback
Events Coordinator
Event marketing, post‑event follow‑up campaigns
Owners
Strategy approval, brand voice, promotional calendar
Tools & Platforms
Paid Ads:
Meta Business Suite, Google Ads |
Social:
Metricool (or similar)
90‑Day Success Criteria First 30 Days:
Audit current email flows, ad accounts, and social presence. Document findings and quick wins.
Days 31‑60:
Implement top 3 flow optimizations. Restructure ad campaigns for proper segmentation.
Days 61‑90:
Launch new creative strategy. Establish monthly reporting rhythm. Show measurable improvement in at least one key metric.
#J-18808-Ljbffr