Associate Manager, Performance Marketing & Commerce
Haleon, Trenton, New Jersey, United States
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
We are seeking an
Associate Manager, Performance Marketing & Commerce
to support the development and execution of integrated commerce media and performance marketing strategies across Haleon’s portfolio of brands. This role blends hands‑on paid media activation with creative and performance optimization, helping drive eCommerce sales and growth, improve marketing effectiveness, and scale learnings across brands. You will partner closely with Brand, Media, Creative, Analytics, Sales, and agency teams, acting as a key liaison of retail media capabilities, creative optimization learnings and best practices, to deliver high‑performing digital commerce campaigns, lead testing and learning agendas, and translate performance data into actionable insights.
This is a full‑time, flexible hybrid position
requiring 3 days per week in‑office , reporting to Haleon’s Warren, NJ office.
Role Responsibilities Digital Commerce
Execute digital commerce strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.
Support planning, execution, and optimization of paid media across major retail media networks (Amazon, Walmart, Target, Kroger, and others).
Manage day‑to‑day activation of search, display, and online video campaigns in partnership with agency teams.
Monitor campaign performance and recommend optimizations to improve efficiency and scale, including contributing to keyword strategy, bidding, targeting and creative testing to improve ROI.
Leverage retail media analytics tools (e.g., Amazon Marketing Cloud, Luminate) to develop reports that inform strategy and measurement.
Partner with Shopper, Brand and Media Managers on collaborative retail media planning.
Support agency management and joint business partnerships with key retail partners.
Performance Marketing
Support development and execution of testingsprints, personalization campaigns and learning agendas across paid media channels.
Partner with Media, Brand and Analytics teams, including agency partners, to optimize messaging, creative formats and target audiences.
Analyze creative, channel and audience performance to identify opportunities for improvement.
Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context.
Translate and scale creative performance results into clear, actionable recommendations for Brand teams.
Share best practices and learnings across Brands and Category teams.
Why you? Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
3–5 years of experience in paid media, commerce media, and/or performance marketing (agency or client side).
Hands‑on experience with retail media platforms, especially Amazon Advertising and Walmart Connect; a must; Roundel (Target), Wags (Walgreens), Instacart, etc. experience a plus.
Experience developing and optimizing digital marketing campaigns.
Strong analytical skills with experience interpreting performance data.
Ability to manage multiple projects in a fast‑paced, matrixed environment.
Strong communication, collaboration, and problem‑solving skills.
Experience working with media and creative agencies.
Preferred Skills
Experience supporting creative testing frameworks and learning agendas.
Familiarity with Amazon Marketing Cloud, Luminate, or similar analytics platforms.
Interest in emerging media, AI‑driven creative tools and marketing technology.
Compensation The salary range for this role is: $108,721 - $149,492 plus an annual bonus.
Location This role is based in Warren, NJ, and follows a hybrid model, requiring an in‑office presence of 3 days per week.
Benefits Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
#J-18808-Ljbffr
About the role
We are seeking an
Associate Manager, Performance Marketing & Commerce
to support the development and execution of integrated commerce media and performance marketing strategies across Haleon’s portfolio of brands. This role blends hands‑on paid media activation with creative and performance optimization, helping drive eCommerce sales and growth, improve marketing effectiveness, and scale learnings across brands. You will partner closely with Brand, Media, Creative, Analytics, Sales, and agency teams, acting as a key liaison of retail media capabilities, creative optimization learnings and best practices, to deliver high‑performing digital commerce campaigns, lead testing and learning agendas, and translate performance data into actionable insights.
This is a full‑time, flexible hybrid position
requiring 3 days per week in‑office , reporting to Haleon’s Warren, NJ office.
Role Responsibilities Digital Commerce
Execute digital commerce strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.
Support planning, execution, and optimization of paid media across major retail media networks (Amazon, Walmart, Target, Kroger, and others).
Manage day‑to‑day activation of search, display, and online video campaigns in partnership with agency teams.
Monitor campaign performance and recommend optimizations to improve efficiency and scale, including contributing to keyword strategy, bidding, targeting and creative testing to improve ROI.
Leverage retail media analytics tools (e.g., Amazon Marketing Cloud, Luminate) to develop reports that inform strategy and measurement.
Partner with Shopper, Brand and Media Managers on collaborative retail media planning.
Support agency management and joint business partnerships with key retail partners.
Performance Marketing
Support development and execution of testingsprints, personalization campaigns and learning agendas across paid media channels.
Partner with Media, Brand and Analytics teams, including agency partners, to optimize messaging, creative formats and target audiences.
Analyze creative, channel and audience performance to identify opportunities for improvement.
Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context.
Translate and scale creative performance results into clear, actionable recommendations for Brand teams.
Share best practices and learnings across Brands and Category teams.
Why you? Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
3–5 years of experience in paid media, commerce media, and/or performance marketing (agency or client side).
Hands‑on experience with retail media platforms, especially Amazon Advertising and Walmart Connect; a must; Roundel (Target), Wags (Walgreens), Instacart, etc. experience a plus.
Experience developing and optimizing digital marketing campaigns.
Strong analytical skills with experience interpreting performance data.
Ability to manage multiple projects in a fast‑paced, matrixed environment.
Strong communication, collaboration, and problem‑solving skills.
Experience working with media and creative agencies.
Preferred Skills
Experience supporting creative testing frameworks and learning agendas.
Familiarity with Amazon Marketing Cloud, Luminate, or similar analytics platforms.
Interest in emerging media, AI‑driven creative tools and marketing technology.
Compensation The salary range for this role is: $108,721 - $149,492 plus an annual bonus.
Location This role is based in Warren, NJ, and follows a hybrid model, requiring an in‑office presence of 3 days per week.
Benefits Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
#J-18808-Ljbffr