About Us
Mainland (hellomainland.com)
is a full-service franchise marketing and PR agency helping brands grow through content, media, digital strategy and performance marketing.
1851 Franchise (1851franchise.com)
is the leading digital media platform dedicated to franchise growth — connecting brands with prospective franchise owners through editorial, search, and storytelling.
Together, we help franchise brands win at:
Brand awareness
Franchise development (FranDev)
Customer acquisition
Long-term growth strategy
We are growing and looking for a
Digital Marketing Specialist
who wants to own paid media strategy and execution across multiple brands — and be directly responsible for measurable performance.
The Role This is not a coordinator role. This is a
hands-on performance marketing role .
You Will:
Build, launch and optimize paid campaigns across Google, Meta and LinkedIn
Manage budgets across multiple franchise brands
Improve CPL, CPA and ROAS performance
Create and test new funnels, audiences and creative angles
Report directly on performance and impact
You will work closely with:
Account leadership
Content team
Creative team
CEO
You will be in the room where decisions are made.
What You’ll Own Paid Media Strategy & Execution
Google Search, Display and YouTube campaigns
Meta (Facebook & Instagram) lead generation
LinkedIn lead gen and B2B targeting
Retargeting and audience segmentation
Conversion tracking setup and optimization
Funnel Optimization
Landing page performance feedback
Creative testing recommendations
Audience testing strategy
Budget reallocation decisions
Performance Reporting
Weekly reporting dashboards
Clear insights (not just metrics)
Recommendations tied to growth
Cost per lead analysis
Pipeline contribution visibility
What We’re Looking For Must-Have Experience
3+ years managing paid digital campaigns
Direct hands-on experience with Google Ads, Meta Ads and LinkedIn Ads
Demonstrated improvement in CPL / CPA
Experience managing multiple accounts or brands
Comfort with analytics and attribution tools
Strongly Preferred
Agency experience
Franchise or multi-location experience
HubSpot, GoHighLevel or CRM familiarity
Landing page testing experience
Who Thrives Here You are:
Data-driven and commercially minded
Comfortable being accountable for performance
Not precious about creative — focused on conversion
Curious and always testing
Comfortable working in-office with a fast-moving team
You want:
Real ownership
Proximity to leadership
Clear performance expectations
A growth path tied to results
What This Role Is Not
Not a remote-only role
Not a "post and boost" social job
Not a passive reporting position
Not a brand-only marketing seat
This is performance-driven marketing.
Compensation
Competitive base salary (commensurate with experience)
Performance bonus tied to campaign performance
Opportunity for long-term growth within Mainland / 1851
Why Join Mainland / 1851? You’ll work with:
High-growth franchise brands
Founders and CEOs
National campaigns
A team that values speed and results
You’ll see your work directly impact:
Franchise sales
Lead pipelines
Brand growth
If you want to build campaigns that matter — and see the business impact — we want to talk.
Apply with:
Resume
Brief note explaining campaigns you’ve scaled
Any performance metrics you’re proud of
#J-18808-Ljbffr
is a full-service franchise marketing and PR agency helping brands grow through content, media, digital strategy and performance marketing.
1851 Franchise (1851franchise.com)
is the leading digital media platform dedicated to franchise growth — connecting brands with prospective franchise owners through editorial, search, and storytelling.
Together, we help franchise brands win at:
Brand awareness
Franchise development (FranDev)
Customer acquisition
Long-term growth strategy
We are growing and looking for a
Digital Marketing Specialist
who wants to own paid media strategy and execution across multiple brands — and be directly responsible for measurable performance.
The Role This is not a coordinator role. This is a
hands-on performance marketing role .
You Will:
Build, launch and optimize paid campaigns across Google, Meta and LinkedIn
Manage budgets across multiple franchise brands
Improve CPL, CPA and ROAS performance
Create and test new funnels, audiences and creative angles
Report directly on performance and impact
You will work closely with:
Account leadership
Content team
Creative team
CEO
You will be in the room where decisions are made.
What You’ll Own Paid Media Strategy & Execution
Google Search, Display and YouTube campaigns
Meta (Facebook & Instagram) lead generation
LinkedIn lead gen and B2B targeting
Retargeting and audience segmentation
Conversion tracking setup and optimization
Funnel Optimization
Landing page performance feedback
Creative testing recommendations
Audience testing strategy
Budget reallocation decisions
Performance Reporting
Weekly reporting dashboards
Clear insights (not just metrics)
Recommendations tied to growth
Cost per lead analysis
Pipeline contribution visibility
What We’re Looking For Must-Have Experience
3+ years managing paid digital campaigns
Direct hands-on experience with Google Ads, Meta Ads and LinkedIn Ads
Demonstrated improvement in CPL / CPA
Experience managing multiple accounts or brands
Comfort with analytics and attribution tools
Strongly Preferred
Agency experience
Franchise or multi-location experience
HubSpot, GoHighLevel or CRM familiarity
Landing page testing experience
Who Thrives Here You are:
Data-driven and commercially minded
Comfortable being accountable for performance
Not precious about creative — focused on conversion
Curious and always testing
Comfortable working in-office with a fast-moving team
You want:
Real ownership
Proximity to leadership
Clear performance expectations
A growth path tied to results
What This Role Is Not
Not a remote-only role
Not a "post and boost" social job
Not a passive reporting position
Not a brand-only marketing seat
This is performance-driven marketing.
Compensation
Competitive base salary (commensurate with experience)
Performance bonus tied to campaign performance
Opportunity for long-term growth within Mainland / 1851
Why Join Mainland / 1851? You’ll work with:
High-growth franchise brands
Founders and CEOs
National campaigns
A team that values speed and results
You’ll see your work directly impact:
Franchise sales
Lead pipelines
Brand growth
If you want to build campaigns that matter — and see the business impact — we want to talk.
Apply with:
Resume
Brief note explaining campaigns you’ve scaled
Any performance metrics you’re proud of
#J-18808-Ljbffr