Marketing Coordinator - Demand Generation, DX
Atlassian, Salt Lake City, Utah, United States, 84193
Marketing Coordinator - Demand Generation, DX
DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.
DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.
About the role We’re looking for a Marketing Coordinator to support our demand generation programs at DX. This is a roll‑up‑your‑sleeves role: you’ll be deep in the tools, the data, and the details that make campaigns work.
You’ll help execute campaigns across paid ads, email, SEO, and our website, sometimes on well‑defined projects, and other times on messy, ambiguous ones that need to be figured out from scratch. Some days you’ll be building lists or cleaning data; other days you’ll be drafting copy, QA’ing landing pages, or digging through metrics to see what’s working.
This role is ideal for someone early in their career (around 1–3 years of experience) who isn’t afraid of “hairy” problems or unglamorous work, and who wants to master the fundamentals of B2B demand generation by doing the real, hands‑on work behind the scenes.
This role is expected to be in the office four days a week, with an optional work from home day on Thursdays. DX's office is located in downtown Salt Lake City, and we provide parking passes for all in‑office employees.
Responsibilities This is a wide‑ranging role, and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.
Paid campaign analysis and management
Support the setup, QA, and ongoing management of paid campaigns across Google, LinkedIn, and other platforms
Edit and iterate on ad copy; help coordinate creative tests and new angles to try
Pull performance data, keep dashboards up to date, and surface patterns or issues to the team, even when the data is messy or incomplete
Build and maintain prospect lists, including the unglamorous parts: cleaning data, de‑duplicating records, and fixing issues in our CRM
Draft email copy and sequences based on briefs from demand generation managers
Assist with scheduling, QA, and deployment of nurture, outbound, and lifecycle campaigns
Monitor performance (opens, clicks, replies, unsubscribes) and flag problems early even if it means digging through logs or spreadsheets
Content and website optimization
Coordinate publishing of SEO‑optimized content in our CMS, including formatting, internal links, and on‑page details
Assist with setting up and monitoring A/B tests on landing pages, forms, and conversion paths
Support experimental programs (e.g., ABM, direct mail) with list building, asset coordination, vendor wrangling, and follow‑up tracking
How you work
Empathetic, low ego, and a humble team player
Ambitious, self‑motivated, and persistent with a growth mindset
Strong writer with attention to detail and analytical thinking
Quickly picks up new tools, platforms, and technical concepts
Comfortable working with data and drawing insights from metrics
Excited to experiment and learn new marketing approaches
1‑3 years of experience in marketing or related analytical role
Has a track record of excellence in previous roles
Familiarity with paid advertising platforms (Google Ads, LinkedIn, etc.)
Experience with email marketing or CRM platforms
Understanding of marketing analytics and tracking
Knowledge of SEO, content marketing, or business development best practices
Experience marketing to technical or B2B audiences
Basic understanding of marketing automation and workflows
Any exposure to martech tools
What you're looking for
Be part of a passionate, driven, and welcoming team
Have a measurable impact on a company's success
Challenge yourself and accelerate your career trajectory
Ownership of your work without micromanagement
Level up your skills across multiple demand generation channels
Learn from experienced marketers in a fast‑growing environment
Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
In the
United States , we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: USD 153,000 - USD 199,750
Zone B: USD 137,700 - USD 179,775
Zone C: USD 127,800 - USD 166,850
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Don’t see an exact role match? No problem! Join our Talent Community and stay up‑to‑date on company and careers updates relevant to your career.
#J-18808-Ljbffr
DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.
About the role We’re looking for a Marketing Coordinator to support our demand generation programs at DX. This is a roll‑up‑your‑sleeves role: you’ll be deep in the tools, the data, and the details that make campaigns work.
You’ll help execute campaigns across paid ads, email, SEO, and our website, sometimes on well‑defined projects, and other times on messy, ambiguous ones that need to be figured out from scratch. Some days you’ll be building lists or cleaning data; other days you’ll be drafting copy, QA’ing landing pages, or digging through metrics to see what’s working.
This role is ideal for someone early in their career (around 1–3 years of experience) who isn’t afraid of “hairy” problems or unglamorous work, and who wants to master the fundamentals of B2B demand generation by doing the real, hands‑on work behind the scenes.
This role is expected to be in the office four days a week, with an optional work from home day on Thursdays. DX's office is located in downtown Salt Lake City, and we provide parking passes for all in‑office employees.
Responsibilities This is a wide‑ranging role, and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.
Paid campaign analysis and management
Support the setup, QA, and ongoing management of paid campaigns across Google, LinkedIn, and other platforms
Edit and iterate on ad copy; help coordinate creative tests and new angles to try
Pull performance data, keep dashboards up to date, and surface patterns or issues to the team, even when the data is messy or incomplete
Build and maintain prospect lists, including the unglamorous parts: cleaning data, de‑duplicating records, and fixing issues in our CRM
Draft email copy and sequences based on briefs from demand generation managers
Assist with scheduling, QA, and deployment of nurture, outbound, and lifecycle campaigns
Monitor performance (opens, clicks, replies, unsubscribes) and flag problems early even if it means digging through logs or spreadsheets
Content and website optimization
Coordinate publishing of SEO‑optimized content in our CMS, including formatting, internal links, and on‑page details
Assist with setting up and monitoring A/B tests on landing pages, forms, and conversion paths
Support experimental programs (e.g., ABM, direct mail) with list building, asset coordination, vendor wrangling, and follow‑up tracking
How you work
Empathetic, low ego, and a humble team player
Ambitious, self‑motivated, and persistent with a growth mindset
Strong writer with attention to detail and analytical thinking
Quickly picks up new tools, platforms, and technical concepts
Comfortable working with data and drawing insights from metrics
Excited to experiment and learn new marketing approaches
1‑3 years of experience in marketing or related analytical role
Has a track record of excellence in previous roles
Familiarity with paid advertising platforms (Google Ads, LinkedIn, etc.)
Experience with email marketing or CRM platforms
Understanding of marketing analytics and tracking
Knowledge of SEO, content marketing, or business development best practices
Experience marketing to technical or B2B audiences
Basic understanding of marketing automation and workflows
Any exposure to martech tools
What you're looking for
Be part of a passionate, driven, and welcoming team
Have a measurable impact on a company's success
Challenge yourself and accelerate your career trajectory
Ownership of your work without micromanagement
Level up your skills across multiple demand generation channels
Learn from experienced marketers in a fast‑growing environment
Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
In the
United States , we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: USD 153,000 - USD 199,750
Zone B: USD 137,700 - USD 179,775
Zone C: USD 127,800 - USD 166,850
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Don’t see an exact role match? No problem! Join our Talent Community and stay up‑to‑date on company and careers updates relevant to your career.
#J-18808-Ljbffr