Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.
We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY. Located in Houston, TX Morales Beverage Group seeks a n
Area Manager, On-Premise
for the San Antonio, Austin and surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.
JOB DESCRIPTION Reporting to the Regional Branch Manager, the Area Manager, On-Premise is responsible for leading, developing, and driving performance across the San Antonio and Austin On-Premise markets. This role manages a team of Sales Representatives while owning execution, supplier alignment, and key account relationships across beer, wine, spirits and THC.
This is a field-forward leadership role requiring consistent market presence, hands‑on coaching,
and disciplined execution.
MORALES BEVERAGE GROUP VALUES
All-In:
Being Accountable; If it’s to be, it’s up to me.
People:
Growing and building partnerships within a family dynamic.
Future Thinking:
Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Lead, coach, and develop a team of On-Premise Sales Representatives across both markets
Spend 3–4 days per week in the field conducting ride‑withs and joint customer calls
Establish clear expectations for execution, professionalism, and results
Support hiring, onboarding, training, and territory transitions
Conduct performance reviews, coaching sessions, and corrective action when required
Business Planning & Execution
Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
Execute supplier business plans, scorecards, and priority initiatives
Ensure consistent call frequency, routing discipline, and market coverage
Drive pricing, menus, features, incentives, and promotional execution
Analyze KPIs and market data to identify opportunities and performance gaps
Customer & Market Leadership
Build strong relationships with key on‑premise operators and decision‑makers
Lead key account calls and assist with menu placements and promotions
Develop new on‑premise account opportunities
Resolve customer issues while protecting MBG relationships
Serve as a market ambassador for MBG and its supplier partners
Administrative, Compliance & Reporting
Ensure accurate CRM usage, reporting, and documentation
Manage expenses, mileage, and policy compliance
Maintain knowledge of Texas alcohol regulations
Partner with HR on performance management and employee relations
BEHAVIOR AND COMMUNICATION EXPECTATIONS
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Being approachable at all times
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
Customer Focus:
Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
Negotiating:
Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
Drive for Results:
Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
Time Management:
Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
Interpersonal Savvy:
Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions
PHYSICAL REQUIREMENTS
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
QUALIFICATIONS
21 years or older, High School Diploma or GED
5–7+ years of beverage alcohol sales experience with on‑premise focus
Prior sales leadership or senior sales experience preferred
Strong beer, wine, spirits and THC knowledge
Proven ability to lead and develop high‑performing teams
Demonstrated success achieving goals in competitive markets
Ability to manage multiple projects effectively and professionally
Excellent communication skills and the ability to interact across teams in a fast‑paced environment while building relationships
Must be proactive, resourceful, and efficient
This position requires attendance at local meetings, local travel and occasional out‑of‑town travel
Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
Ensure reliable, insured transportation, in accordance with company policy
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.
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We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY. Located in Houston, TX Morales Beverage Group seeks a n
Area Manager, On-Premise
for the San Antonio, Austin and surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.
JOB DESCRIPTION Reporting to the Regional Branch Manager, the Area Manager, On-Premise is responsible for leading, developing, and driving performance across the San Antonio and Austin On-Premise markets. This role manages a team of Sales Representatives while owning execution, supplier alignment, and key account relationships across beer, wine, spirits and THC.
This is a field-forward leadership role requiring consistent market presence, hands‑on coaching,
and disciplined execution.
MORALES BEVERAGE GROUP VALUES
All-In:
Being Accountable; If it’s to be, it’s up to me.
People:
Growing and building partnerships within a family dynamic.
Future Thinking:
Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Lead, coach, and develop a team of On-Premise Sales Representatives across both markets
Spend 3–4 days per week in the field conducting ride‑withs and joint customer calls
Establish clear expectations for execution, professionalism, and results
Support hiring, onboarding, training, and territory transitions
Conduct performance reviews, coaching sessions, and corrective action when required
Business Planning & Execution
Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
Execute supplier business plans, scorecards, and priority initiatives
Ensure consistent call frequency, routing discipline, and market coverage
Drive pricing, menus, features, incentives, and promotional execution
Analyze KPIs and market data to identify opportunities and performance gaps
Customer & Market Leadership
Build strong relationships with key on‑premise operators and decision‑makers
Lead key account calls and assist with menu placements and promotions
Develop new on‑premise account opportunities
Resolve customer issues while protecting MBG relationships
Serve as a market ambassador for MBG and its supplier partners
Administrative, Compliance & Reporting
Ensure accurate CRM usage, reporting, and documentation
Manage expenses, mileage, and policy compliance
Maintain knowledge of Texas alcohol regulations
Partner with HR on performance management and employee relations
BEHAVIOR AND COMMUNICATION EXPECTATIONS
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Being approachable at all times
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
Customer Focus:
Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
Negotiating:
Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
Drive for Results:
Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
Time Management:
Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
Interpersonal Savvy:
Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions
PHYSICAL REQUIREMENTS
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
QUALIFICATIONS
21 years or older, High School Diploma or GED
5–7+ years of beverage alcohol sales experience with on‑premise focus
Prior sales leadership or senior sales experience preferred
Strong beer, wine, spirits and THC knowledge
Proven ability to lead and develop high‑performing teams
Demonstrated success achieving goals in competitive markets
Ability to manage multiple projects effectively and professionally
Excellent communication skills and the ability to interact across teams in a fast‑paced environment while building relationships
Must be proactive, resourceful, and efficient
This position requires attendance at local meetings, local travel and occasional out‑of‑town travel
Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
Ensure reliable, insured transportation, in accordance with company policy
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.
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