Job Title: Social Media Manager | Reports to: VP of Marketing | Location: Wynwood, FL | Employment Type: Full‑time / On‑site
The Flowery is a flower‑first culture‑driven cannabis brand based in Miami, but we serve the whole state of Florida and we're quickly spreading across New York as well. For us, everything begins with growing and curing excellent bud, and the fact is, we make and sell some of the best flower available anywhere in the world. Our facilities are world‑class and the astounding depth our genetic library—combined with the love we put into the art and craft of cultivation—is why we confidently say we are Growing Legendary.
The social media landscape for cannabis is wild. Even as a lawful operator there are a lot of rules, bots, shady practices and practitioners we have to deal with. It's not easy to navigate, which is why we are currently searching for a Social Media Surgeon — to slice through the B.S. and suture up the game - no botox ; )
It's a crazy mission. We expect someone who understands content, trends, the cannabis community and culture — but we're looking for that special mix of creative partner that is organized, motivated, communicates well and delivers.
And because this role requires skill, we're specifically looking for someone with 2–4 years of real, hands‑on experience managing social media professionally — not just running a meme page with a ring light. You should know how social media works, how to run point on a calendar, how to steer the ship when things get messy, and how to make content that lands.
You should also have experience working on paid advertising campaigns — Meta, TikTok, Snapchat, X, Youtube, etc. (where allowed), — with a working understanding of how creative + targeting + optimization all dance together. Meta Blueprint certification is a bonus (major green flag for us).
The good news is that you'll have access to a veteran creative team of artists and designers that believe “with great restriction comes great creativity.”
You’ll oversee our entire social presence across platforms, shaping tone, story, campaigns, and daily content. You’ll become our digital voice as well as the “digital breath” that moves it across all platforms, so brush your digital teeth. You’ll get the opportunity to collaborate with teams across the entire company — like HR but for cool, fun stuff — and ensure our social always feels like The Flowery. Which is fun.
We sell fun here. The Flowery is full of self‑motivated individuals. Applicants must be punctual, present, and able to thrive in chaos and laugh in the face of adversity.
Key Responsibilities
Build and execute social strategies and campaigns
Build and manage paid campaigns
Manage posting schedules, community engagement, analytics, and optimization
Represent us in and travel to events across the states
Produce content / short‑form video, photo, copy, memes... puppets? etc.
Collaborate with other creatives / brand partners
Follow and flag trends
Understand culture, subculture, and “moments”
Help push insights and ideas into action
Love solving problems creatively
Think strategic and funny — good ideas win
No need for permission — just make great content within regulation and guidelines
Shoot and edit on the fly (sometimes literally)
Be honest - Don't stop - Keep on
Other duties as assigned by management
Requirements:
2‑4 years minimum of Social Media Manager experience with an established brand
Experience in creating, scheduling and managing content/campaigns
Ability to travel between Florida and New York to represent The Flowery in events, store openings, etc.
Must be based in South Florida and work on‑site in the studio full‑time Monday‑Friday
Availability on evenings, weekends and holidays as needed
Starting Wage: $70,000 per year - salary based on experience. The Flowery offers benefits, paid time off accruals and paid holidays to all full‑time employees.
To be eligible for this position, you must meet the following requirements:
21 years of age or older
Can actively pass a level two federal background check
Obtained their high school diploma, GED or equivalent
Flexible availability (please provide requests or restrictions in the application accurately)
Can lift 50lbs over their head, stand for long periods of time, sit, bend, kneel, squat etc as necessary to get the job done
Equal Employment Opportunity It is the Company's policy to provide equal employment opportunities for all applicants and employees. The Company does not unlawfully discriminate on the basis of actual or perceived race, color, religion, , sex, pregnancy, national origin age, physical or mental disability, marital status, or any other basis protected by local, state, or federal laws. Consistent with the law, the Company also makes reasonable accommodations for disabled applicants and employees; for pregnant employees who request an accommodation with the advice of their health care providers, for pregnancy, childbirth, or related medical conditions; for employees who are victims of domestic violence, sexual assault, or stalking; and for applicants and employees based on their religious beliefs and practices.
The Company will endeavor to accommodate the sincere religious beliefs of its employees to the extent such accommodation does not pose an undue hardship on the Company's operations. If employees wish to request such accommodation, they should contact the Human Resources Department.
This policy applies to all areas of employment including recruitment, hiring, training, promotion, compensation, benefits, transfer, disciplinary action, and social and recreational programs. It is the responsibility of every manager and employee to conscientiously follow this policy. Any employee having any questions regarding this policy should discuss them with the Human Resources Department.
Vision Statement To be the leading provider of the Highest Quality Cannabis and overall best Consumer Experience in the world.
To infuse Creativity, Innovation and Positivity into an exceptional company, grounded by strategy derived from the true culture that has shaped the industry and our different lifestyles.
To form deep and lasting bonds with our employees, partners and patrons by treating them with respect and transparency, like we treat our friends and family and by doing that, ultimately deliver an overall outstanding journey.
Mission Statement We are on a mission to re‑define excellence in the cannabis industry.
At every stage of the customer experience, we will aspire to stand out as pioneers, going above and beyond, guarding the quality of the products and the overall consumer journey.
Embrace the culture that has shaped our industry, and in its spirit, we build our brand, and partnerships.
Always uphold the relationships with our internal team, brand partners and clientele with the highest importance, transparency and respect, as it is and always will be the foundation for our being, and for them – we will keep pushing the boundaries of quality and innovation.
Be relentless in our pursuit to build The Flowery to more than a cannabis brand; a movement to manifest a commitment to a tight community, magical plant, eclectic culture, mind medicine, exceptional experiences, genuine relationships, and a bullish legacy of excellence that transcends boundaries.
#J-18808-Ljbffr
The Flowery is a flower‑first culture‑driven cannabis brand based in Miami, but we serve the whole state of Florida and we're quickly spreading across New York as well. For us, everything begins with growing and curing excellent bud, and the fact is, we make and sell some of the best flower available anywhere in the world. Our facilities are world‑class and the astounding depth our genetic library—combined with the love we put into the art and craft of cultivation—is why we confidently say we are Growing Legendary.
The social media landscape for cannabis is wild. Even as a lawful operator there are a lot of rules, bots, shady practices and practitioners we have to deal with. It's not easy to navigate, which is why we are currently searching for a Social Media Surgeon — to slice through the B.S. and suture up the game - no botox ; )
It's a crazy mission. We expect someone who understands content, trends, the cannabis community and culture — but we're looking for that special mix of creative partner that is organized, motivated, communicates well and delivers.
And because this role requires skill, we're specifically looking for someone with 2–4 years of real, hands‑on experience managing social media professionally — not just running a meme page with a ring light. You should know how social media works, how to run point on a calendar, how to steer the ship when things get messy, and how to make content that lands.
You should also have experience working on paid advertising campaigns — Meta, TikTok, Snapchat, X, Youtube, etc. (where allowed), — with a working understanding of how creative + targeting + optimization all dance together. Meta Blueprint certification is a bonus (major green flag for us).
The good news is that you'll have access to a veteran creative team of artists and designers that believe “with great restriction comes great creativity.”
You’ll oversee our entire social presence across platforms, shaping tone, story, campaigns, and daily content. You’ll become our digital voice as well as the “digital breath” that moves it across all platforms, so brush your digital teeth. You’ll get the opportunity to collaborate with teams across the entire company — like HR but for cool, fun stuff — and ensure our social always feels like The Flowery. Which is fun.
We sell fun here. The Flowery is full of self‑motivated individuals. Applicants must be punctual, present, and able to thrive in chaos and laugh in the face of adversity.
Key Responsibilities
Build and execute social strategies and campaigns
Build and manage paid campaigns
Manage posting schedules, community engagement, analytics, and optimization
Represent us in and travel to events across the states
Produce content / short‑form video, photo, copy, memes... puppets? etc.
Collaborate with other creatives / brand partners
Follow and flag trends
Understand culture, subculture, and “moments”
Help push insights and ideas into action
Love solving problems creatively
Think strategic and funny — good ideas win
No need for permission — just make great content within regulation and guidelines
Shoot and edit on the fly (sometimes literally)
Be honest - Don't stop - Keep on
Other duties as assigned by management
Requirements:
2‑4 years minimum of Social Media Manager experience with an established brand
Experience in creating, scheduling and managing content/campaigns
Ability to travel between Florida and New York to represent The Flowery in events, store openings, etc.
Must be based in South Florida and work on‑site in the studio full‑time Monday‑Friday
Availability on evenings, weekends and holidays as needed
Starting Wage: $70,000 per year - salary based on experience. The Flowery offers benefits, paid time off accruals and paid holidays to all full‑time employees.
To be eligible for this position, you must meet the following requirements:
21 years of age or older
Can actively pass a level two federal background check
Obtained their high school diploma, GED or equivalent
Flexible availability (please provide requests or restrictions in the application accurately)
Can lift 50lbs over their head, stand for long periods of time, sit, bend, kneel, squat etc as necessary to get the job done
Equal Employment Opportunity It is the Company's policy to provide equal employment opportunities for all applicants and employees. The Company does not unlawfully discriminate on the basis of actual or perceived race, color, religion, , sex, pregnancy, national origin age, physical or mental disability, marital status, or any other basis protected by local, state, or federal laws. Consistent with the law, the Company also makes reasonable accommodations for disabled applicants and employees; for pregnant employees who request an accommodation with the advice of their health care providers, for pregnancy, childbirth, or related medical conditions; for employees who are victims of domestic violence, sexual assault, or stalking; and for applicants and employees based on their religious beliefs and practices.
The Company will endeavor to accommodate the sincere religious beliefs of its employees to the extent such accommodation does not pose an undue hardship on the Company's operations. If employees wish to request such accommodation, they should contact the Human Resources Department.
This policy applies to all areas of employment including recruitment, hiring, training, promotion, compensation, benefits, transfer, disciplinary action, and social and recreational programs. It is the responsibility of every manager and employee to conscientiously follow this policy. Any employee having any questions regarding this policy should discuss them with the Human Resources Department.
Vision Statement To be the leading provider of the Highest Quality Cannabis and overall best Consumer Experience in the world.
To infuse Creativity, Innovation and Positivity into an exceptional company, grounded by strategy derived from the true culture that has shaped the industry and our different lifestyles.
To form deep and lasting bonds with our employees, partners and patrons by treating them with respect and transparency, like we treat our friends and family and by doing that, ultimately deliver an overall outstanding journey.
Mission Statement We are on a mission to re‑define excellence in the cannabis industry.
At every stage of the customer experience, we will aspire to stand out as pioneers, going above and beyond, guarding the quality of the products and the overall consumer journey.
Embrace the culture that has shaped our industry, and in its spirit, we build our brand, and partnerships.
Always uphold the relationships with our internal team, brand partners and clientele with the highest importance, transparency and respect, as it is and always will be the foundation for our being, and for them – we will keep pushing the boundaries of quality and innovation.
Be relentless in our pursuit to build The Flowery to more than a cannabis brand; a movement to manifest a commitment to a tight community, magical plant, eclectic culture, mind medicine, exceptional experiences, genuine relationships, and a bullish legacy of excellence that transcends boundaries.
#J-18808-Ljbffr