Wedding and Social Sales Manager
Appellation Healdsburg, Healdsburg, California, United States, 95448
Description
Born from the elegant merger of the culinary and hospitality worlds, Appellation is much more than a typical hotel company. Inspired by its name, this new hotel brand brings together the best of local elements in a new way: a hotel collection powered by people, connected by food, and defined by place—all designed to celebrate its destinations’ culture, community, and craftsmanship. Developed by visionary co‑founders Charlie Palmer, one of America’s best‑known, award‑winning chefs and pioneer in the American hotel‑restaurant model, and Christopher Hunsberger, a 30‑year veteran of Four Seasons Hotels and Resorts and its former president of North Americas. Join Appellation as its first hotels and resorts take root in 2025.
Position Summary The Wedding and Social Sales Manager is responsible for selling and contracting weddings and social events at Appellation Healdsburg. This role owns the wedding and social sales pipeline from initial inquiry through contract and deposit, and partners closely with the Events team for a clean handoff into planning and execution.
Key Responsibilities Sales and pipeline ownership
Respond to all wedding and social inquiries with urgency and professionalism, delivering timely proposals and follow‑up
Qualify leads, conduct site tours, and present the property, venues, and culinary experiences in a consultative manner
Build and manage a sales pipeline with accurate activity, notes, and next steps in the CRM
Negotiate and execute contracts, including deposits, terms, and key concessions within approved guidelines
Drive upsell and package enhancements across F&B, venue selections, welcome events, after parties, enhancements, and experiences
Maintain calendar strategy to optimise high‑demand dates and shoulder periods
Collaboration and turnover
Ensure clean turnover to the Events team post‑signature, including event details, budgets, and positioning notes
Participate in weekly sales and event meetings to review pace, upcoming tours, and contract status
Align with Revenue and Rooms teams on guest room blocks, minimums, and contracted rate strategy when applicable
Reporting and market presence
Track and report weekly pace, conversion, and production against goals
Maintain relationships with key planners, venues, and referral partners (wedding planners, luxury advisors, local vendors)
Support marketing initiatives such as wedding showcases, content days, and preferred vendor programming
Qualifications
2 to 5 years of hotel or luxury venue sales experience, with wedding and social sales preferred
Proven track record of hitting booking goals and managing a pipeline
Strong presentation skills and comfort selling premium experiences and F&B‑led events
Excellent written and verbal communication and strong follow‑through
Proficiency with CRM and sales systems (Delphi, Salesforce, or similar)
Ability to work a flexible schedule including weekends for tours and events as needed
Requirements Job Type: Full‑time, On‑site, Salary Position Salary BOE: $80,000-$90,000
Why Hospitality Professionals Choose Appellation
Weekly Pay – Get paid every week for better cash flow and financial flexibility
Vacation and Sick Time Off – Recharge when you need it to rest and reconnect
Comprehensive Insurance Coverage – Health, dental, and vision insurance plans available
401(k) Matching – Build your future with company‑matched retirement contributions
Holiday Pay – Get compensated for those important family moments and celebrations
Your Birthday = Paid Holiday – Celebrate your special day with a paid day off
Complimentary Meals – Savor every shift with delicious complimentary meals
Employee Discounts – Enjoy discounted stays at Appellation properties and dining outlets
These aren't just benefits – they're our commitment to your career and well‑being. People power us! When you thrive, we all thrive!
Work Environment This is an on‑property position based in Healdsburg, CA. Local market engagement and occasional travel may be required.
Equal Opportunity Employer Appellation Hotels is an equal opportunity employer. We provide equal employment opportunities to all applicants regardless of race, color, national original, ancestry, sex, age, religion, sexual orientation, gender identity, marital or family status, disability, veteran status, genetic information or any other status considered unlawful by federal, state, or local laws.
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Position Summary The Wedding and Social Sales Manager is responsible for selling and contracting weddings and social events at Appellation Healdsburg. This role owns the wedding and social sales pipeline from initial inquiry through contract and deposit, and partners closely with the Events team for a clean handoff into planning and execution.
Key Responsibilities Sales and pipeline ownership
Respond to all wedding and social inquiries with urgency and professionalism, delivering timely proposals and follow‑up
Qualify leads, conduct site tours, and present the property, venues, and culinary experiences in a consultative manner
Build and manage a sales pipeline with accurate activity, notes, and next steps in the CRM
Negotiate and execute contracts, including deposits, terms, and key concessions within approved guidelines
Drive upsell and package enhancements across F&B, venue selections, welcome events, after parties, enhancements, and experiences
Maintain calendar strategy to optimise high‑demand dates and shoulder periods
Collaboration and turnover
Ensure clean turnover to the Events team post‑signature, including event details, budgets, and positioning notes
Participate in weekly sales and event meetings to review pace, upcoming tours, and contract status
Align with Revenue and Rooms teams on guest room blocks, minimums, and contracted rate strategy when applicable
Reporting and market presence
Track and report weekly pace, conversion, and production against goals
Maintain relationships with key planners, venues, and referral partners (wedding planners, luxury advisors, local vendors)
Support marketing initiatives such as wedding showcases, content days, and preferred vendor programming
Qualifications
2 to 5 years of hotel or luxury venue sales experience, with wedding and social sales preferred
Proven track record of hitting booking goals and managing a pipeline
Strong presentation skills and comfort selling premium experiences and F&B‑led events
Excellent written and verbal communication and strong follow‑through
Proficiency with CRM and sales systems (Delphi, Salesforce, or similar)
Ability to work a flexible schedule including weekends for tours and events as needed
Requirements Job Type: Full‑time, On‑site, Salary Position Salary BOE: $80,000-$90,000
Why Hospitality Professionals Choose Appellation
Weekly Pay – Get paid every week for better cash flow and financial flexibility
Vacation and Sick Time Off – Recharge when you need it to rest and reconnect
Comprehensive Insurance Coverage – Health, dental, and vision insurance plans available
401(k) Matching – Build your future with company‑matched retirement contributions
Holiday Pay – Get compensated for those important family moments and celebrations
Your Birthday = Paid Holiday – Celebrate your special day with a paid day off
Complimentary Meals – Savor every shift with delicious complimentary meals
Employee Discounts – Enjoy discounted stays at Appellation properties and dining outlets
These aren't just benefits – they're our commitment to your career and well‑being. People power us! When you thrive, we all thrive!
Work Environment This is an on‑property position based in Healdsburg, CA. Local market engagement and occasional travel may be required.
Equal Opportunity Employer Appellation Hotels is an equal opportunity employer. We provide equal employment opportunities to all applicants regardless of race, color, national original, ancestry, sex, age, religion, sexual orientation, gender identity, marital or family status, disability, veteran status, genetic information or any other status considered unlawful by federal, state, or local laws.
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