Associate Manager, Business Performance Analytics
General Mills, Minneapolis, Minnesota, United States, 55400
We are seeking an Associate Manager, Business Performance Analytics to be the business performance analytics partner for our brand teams, generating critical insights across consumer, category, and customer data. This role will provide a holistic view of in-market business performance, understand the 'why' behind the data, and support the development of clear recommendations on the next best action. It will monitor and explain drivers of business change, assist in integrating diverse in-market data sources, and leverage advanced analytics tools to deliver actionable insights.
Key Accountabilities
Drive in-market business performance analytics:
Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, and SKUs.
Provide in-depth understanding of 'why' performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions.
Support marketing & business decision forums with timely, brand-specific analytics
Ensure consistent use of reliable and accurate data across the operating unit (OU).
Answer real-time performance questions across the business.
Deliver 'next best action' recommendations:
Develop and deliver insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards.
Partner with the Insights & Analytics (I&A) Partner to connect the "what" and "why" into a clear "next best action" recommendation.
Be the expert on tools, data, and analytic enablement:
Deep expertise in key data sources (e.g., Nielsen/Circana, 84.51, etc.) and fluency in other I&A capabilities (e.g., Strategic Revenue Management (SRM), Advanced analytics).
Minimum Qualifications
Bachelors Degree in business, economics, data analytics, or related field
4+ years of relevant experience
Deep expertise with syndicated data sources (NielsenIQ, Circana)
Data and/or analytics enabled with ability to 'connect the dots' and understand holistic performance
Preferred Qualifications
Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau)
Additional Considerations
International relocation or international remote working arrangements (outside of the US) will not be considered
Applicants for this position must be currently authorized to work in the United States on a full-time basis.
General Mills will not sponsor applicants for this position for work visas
Salary Range The salary range for this position is $93,700.00 - $156,300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
Reasonable Accommodation Request Accommodations Request.
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Key Accountabilities
Drive in-market business performance analytics:
Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, and SKUs.
Provide in-depth understanding of 'why' performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions.
Support marketing & business decision forums with timely, brand-specific analytics
Ensure consistent use of reliable and accurate data across the operating unit (OU).
Answer real-time performance questions across the business.
Deliver 'next best action' recommendations:
Develop and deliver insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards.
Partner with the Insights & Analytics (I&A) Partner to connect the "what" and "why" into a clear "next best action" recommendation.
Be the expert on tools, data, and analytic enablement:
Deep expertise in key data sources (e.g., Nielsen/Circana, 84.51, etc.) and fluency in other I&A capabilities (e.g., Strategic Revenue Management (SRM), Advanced analytics).
Minimum Qualifications
Bachelors Degree in business, economics, data analytics, or related field
4+ years of relevant experience
Deep expertise with syndicated data sources (NielsenIQ, Circana)
Data and/or analytics enabled with ability to 'connect the dots' and understand holistic performance
Preferred Qualifications
Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau)
Additional Considerations
International relocation or international remote working arrangements (outside of the US) will not be considered
Applicants for this position must be currently authorized to work in the United States on a full-time basis.
General Mills will not sponsor applicants for this position for work visas
Salary Range The salary range for this position is $93,700.00 - $156,300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
Reasonable Accommodation Request Accommodations Request.
#J-18808-Ljbffr