Internet Sales Leader at BMW of Pompano Beach
Morgan Auto Group, Pompano Beach, Florida, us, 33072
BMW of Pompano, part of the Morgan Auto Group, is committed to delivering a customer-first digital and in-store experience. We are looking for a hands-on, driven Internet Sales Manager who can build and enforce strong lead-handling processes, improve phone and appointment-setting performance, and lead a high-performing Internet team focused on showroom traffic and conversion.
Job Summary:
The internet Sales Manager will be responsible for driving lead conversion results by building consistent, accountable processes for Internet lead handling, phone training, and daily follow-up inspection. This role is critical to growing showroom traffic by coaching the Internet team, enforcing execution standards, and maintaining strict oversight of daily activities and customer engagements.
Key Responsibilities:
Build and instill consistent lead handling and follow-up processes. Train Internet and BDC teams daily on effective phone skills, lead handling, appointment setting, and CRM best practices. Hold the team accountable for proper use of the CRM (DriveCentric) and daily completion of assigned tasks. Inspect what's expected every day --- reviewing lead response quality, follow-up timing, call recordings, and customer interactions. Focus on improving key conversion metrics: appointment set rate, appointment show rate, and lead-to-sale conversion. Conduct daily one-on-ones or group sessions with the Internet team to reinforce standards, address gaps, and celebrate wins. Collaborate closely with Sales Managers to ensure seamless transition from online engagement to showroom appointment. Provide regular reporting on team performance and lead engagement to leadership. Assist in developing talk tracks, templates, and playbooks for lead follow-up. Actively coach and develop Internet team members for long-term success. Qualifications:
2+ years of Internet Sales manager, Internet Director, or high-level Internet/BDC leadership experience (Automotive experience required). Strong understanding of CRM usage and accountability processes (DriveCentric) preferred but not required). Demonstrated success in improving lead-to-show and lead-to-sale conversions through process and training. High-level coaching, team leadership, and process-driven management skills. Ability to hold teams accountable while creating a positive, productive work environment. Excellent written, verbal, and phone communication skills. Strong organizational skills and attention to detail. Bilingual (English/Spanish) is a plus but not required. Valid driver's license and clean driving record required. Benefits:
Competitive base salary plus performance bonuses Medical, dental, Vision, and 401(K) benefits Paid vacation and holidays Career growth opportunities within Morgan Auto Group If you are passionate about building high-performing teams, leading strong processes, and driving showroom traffic through digital channels, we would love to meet you!
Quick Summary of This Version:
Focuses
heavily
on building and enforcing
processes Emphasizes
phone training, CRM management, inspecting daily work, and accountability Highlights
conversion improvements (appointments, shows, sales)
as the goal
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary:
The internet Sales Manager will be responsible for driving lead conversion results by building consistent, accountable processes for Internet lead handling, phone training, and daily follow-up inspection. This role is critical to growing showroom traffic by coaching the Internet team, enforcing execution standards, and maintaining strict oversight of daily activities and customer engagements.
Key Responsibilities:
Build and instill consistent lead handling and follow-up processes. Train Internet and BDC teams daily on effective phone skills, lead handling, appointment setting, and CRM best practices. Hold the team accountable for proper use of the CRM (DriveCentric) and daily completion of assigned tasks. Inspect what's expected every day --- reviewing lead response quality, follow-up timing, call recordings, and customer interactions. Focus on improving key conversion metrics: appointment set rate, appointment show rate, and lead-to-sale conversion. Conduct daily one-on-ones or group sessions with the Internet team to reinforce standards, address gaps, and celebrate wins. Collaborate closely with Sales Managers to ensure seamless transition from online engagement to showroom appointment. Provide regular reporting on team performance and lead engagement to leadership. Assist in developing talk tracks, templates, and playbooks for lead follow-up. Actively coach and develop Internet team members for long-term success. Qualifications:
2+ years of Internet Sales manager, Internet Director, or high-level Internet/BDC leadership experience (Automotive experience required). Strong understanding of CRM usage and accountability processes (DriveCentric) preferred but not required). Demonstrated success in improving lead-to-show and lead-to-sale conversions through process and training. High-level coaching, team leadership, and process-driven management skills. Ability to hold teams accountable while creating a positive, productive work environment. Excellent written, verbal, and phone communication skills. Strong organizational skills and attention to detail. Bilingual (English/Spanish) is a plus but not required. Valid driver's license and clean driving record required. Benefits:
Competitive base salary plus performance bonuses Medical, dental, Vision, and 401(K) benefits Paid vacation and holidays Career growth opportunities within Morgan Auto Group If you are passionate about building high-performing teams, leading strong processes, and driving showroom traffic through digital channels, we would love to meet you!
Quick Summary of This Version:
Focuses
heavily
on building and enforcing
processes Emphasizes
phone training, CRM management, inspecting daily work, and accountability Highlights
conversion improvements (appointments, shows, sales)
as the goal
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.