Executive Director Marketing Strategy - Neurodegeneration / Huntington’s Disease
Scorpion Therapeutics, East Hanover, New Jersey, us, 07936
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Role Summary Executive Director, Marketing Strategy for Neurodegeneration / Huntington’s Disease. Location: East Hanover; remote work not available. Travel expected: 20% (domestic and international). Responsible for leading and managing the full spectrum of marketing for brand(s) or brand indication(s), including marketing strategy, analysis, budget and resource management with multiple global, regional and country stakeholder relationships. Contributes to the development and execution of the strategic business plan, tactical program development, implementation, and ROI assessment.
Responsibilities
Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in deep human insight, aligned the overall product strategy
Partner with CXPO team to create customer‑centric experiences rooted in human insights
Partner with Content Lab to develop break‑through content that resonates with target audiences
Translate in‑market data signals to actions that lead to behavior change
Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.
Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
Qualifications
Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
Experience
Minimum of 10 years of experience in commercial Marketing with multi‑functional experience in Pharma or Healthcare preferred, including demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale
Experience in driving high performing brands in highly competitive categories within the US; recent launch experience in specialty treatments and or rare diseases strongly preferred
Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
Transformational Leader with strategic experiences to transform the business into next generation engagement
Track record of fostering high performing teams
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
Detail‑oriented with the ability to manage multiple tasks, priorities, and deadlines
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Role Summary Executive Director, Marketing Strategy for Neurodegeneration / Huntington’s Disease. Location: East Hanover; remote work not available. Travel expected: 20% (domestic and international). Responsible for leading and managing the full spectrum of marketing for brand(s) or brand indication(s), including marketing strategy, analysis, budget and resource management with multiple global, regional and country stakeholder relationships. Contributes to the development and execution of the strategic business plan, tactical program development, implementation, and ROI assessment.
Responsibilities
Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in deep human insight, aligned the overall product strategy
Partner with CXPO team to create customer‑centric experiences rooted in human insights
Partner with Content Lab to develop break‑through content that resonates with target audiences
Translate in‑market data signals to actions that lead to behavior change
Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.
Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
Qualifications
Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
Experience
Minimum of 10 years of experience in commercial Marketing with multi‑functional experience in Pharma or Healthcare preferred, including demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale
Experience in driving high performing brands in highly competitive categories within the US; recent launch experience in specialty treatments and or rare diseases strongly preferred
Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
Transformational Leader with strategic experiences to transform the business into next generation engagement
Track record of fostering high performing teams
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
Detail‑oriented with the ability to manage multiple tasks, priorities, and deadlines
#J-18808-Ljbffr