Responsibilities
Define and execute ABM’s digital marketing strategy across web, automation, and analytics platforms.
Partner with marketing, sales, and IT to align digital initiatives with business goals, revenue growth, and customer experience.
Drive an integrated, full-funnel digital approach — from awareness through lead capture and conversion.
Champion innovation across the digital stack, identifying opportunities to enhance efficiency, personalization, and ROI.
Own ABM’s web strategy across five key websites, ensuring best-in‑class design, navigation, and functionality using Webflow.
Lead UX, SEO, and web operations teams to deliver high‑performing digital experiences optimized for lead generation and engagement.
Oversee accessibility, mobile optimization, and site speed to ensure a frictionless user journey.
Drive continuous improvement through testing and behavioral insights.
Requirements
8+ years in digital marketing, marketing operations, or web experience roles, with leadership responsibility.
Proven success managing both web ecosystems and marketing automation platforms.
Hands‑on expertise with Webflow and Marketo Engage (Marketo certification preferred).
Strong knowledge of Salesforce CRM and integration best practices.
Deep understanding of SEO, UX design, analytics, and conversion optimization.
Experience managing multi‑site operations and enterprise‑level marketing systems.
Analytical and data‑driven approach to digital performance management.
Strong leadership, communication, and cross‑functional collaboration skills.
Preferred
Experience with Marketo Measure, ZoomInfo, LinkedIn Sales Navigator, or similar B2B marketing tools.
Background in B2B services, facility management, or other enterprise industries.
Knowledge of web accessibility (WCAG, ADA compliance) and data privacy standards (GDPR, CCPA).
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Define and execute ABM’s digital marketing strategy across web, automation, and analytics platforms.
Partner with marketing, sales, and IT to align digital initiatives with business goals, revenue growth, and customer experience.
Drive an integrated, full-funnel digital approach — from awareness through lead capture and conversion.
Champion innovation across the digital stack, identifying opportunities to enhance efficiency, personalization, and ROI.
Own ABM’s web strategy across five key websites, ensuring best-in‑class design, navigation, and functionality using Webflow.
Lead UX, SEO, and web operations teams to deliver high‑performing digital experiences optimized for lead generation and engagement.
Oversee accessibility, mobile optimization, and site speed to ensure a frictionless user journey.
Drive continuous improvement through testing and behavioral insights.
Requirements
8+ years in digital marketing, marketing operations, or web experience roles, with leadership responsibility.
Proven success managing both web ecosystems and marketing automation platforms.
Hands‑on expertise with Webflow and Marketo Engage (Marketo certification preferred).
Strong knowledge of Salesforce CRM and integration best practices.
Deep understanding of SEO, UX design, analytics, and conversion optimization.
Experience managing multi‑site operations and enterprise‑level marketing systems.
Analytical and data‑driven approach to digital performance management.
Strong leadership, communication, and cross‑functional collaboration skills.
Preferred
Experience with Marketo Measure, ZoomInfo, LinkedIn Sales Navigator, or similar B2B marketing tools.
Background in B2B services, facility management, or other enterprise industries.
Knowledge of web accessibility (WCAG, ADA compliance) and data privacy standards (GDPR, CCPA).
#J-18808-Ljbffr