Digital Marketing Lead
Rubrik is seeking an enthusiastic and analytical digital marketer to enhance our full-funnel paid media strategies. As the
Digital Marketing Lead , you will be instrumental in creating, executing, and refining various digital marketing channels, including SEM, programmatic display, OLV, CTV, and paid social advertising. This dynamic role demands collaboration with diverse teams across our organization. Your Contributions will Include: Developing and managing digital marketing campaigns aimed at driving traffic and optimizing direct response initiatives.
Overseeing the daily execution, optimization, and reporting of digital marketing campaigns.
Assessing, recommending, and testing new marketing channels while negotiating pricing and launching campaigns across various ad platforms.
Collaborating with cross-functional teams, including campaigns, product marketing, creative, content, and sales to enhance customer experiences and maximize marketing performance.
Partnering with international teams to create relevant user experiences across multiple languages.
Measuring, analyzing, and reporting campaign performance, while developing segmentation plans and A/B tests to boost results.
Working alongside database and analytics teams to ensure accurate performance dashboards and conducting ad-hoc analyses.
Managing complex budgets across various campaigns and regions alongside the Paid Media team and Finance.
Ideal Qualifications: A minimum of 7+ years of experience in high-tech B2B environments, successfully managing direct response and brand advertising programs in SEM, HQL, programmatic, and paid social media advertising.
Hands-on experience with advertising platforms such as Reddit, Meta, and LinkedIn, along with familiarity in collaborating with external agencies.
A proven track record of launching and managing cost-effective digital advertising campaigns with clearly defined ROI metrics, including experience purchasing CPM, CPC, and CPA online media.
Experience in campaign management using Salesforce.com or similar platforms.
Strong understanding of web analytics, ad tracking, A/B testing, tag management, and content management.
A proactive team player who thrives in fast-paced environments, demonstrating initiative and data-driven decision-making.
Outstanding written and verbal communication skills.
Adept at juggling multiple assignments while prioritizing effectively under tight deadlines.
Bonus Skills: Experience with Marketo.
Familiarity with Tableau.
#LI-KY1 The minimum and maximum base salaries for this position are indicated below; the role also includes bonus potential, equity, and benefits. The posted range reflects salary targets for new hires based on their U.S. location. Final salaries will be influenced by work location and additional factors, such as job-related skills and experience. US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range $144,400-$216,600 USD US2 (all other US offices/remote) Pay Range $130,000-$195,400 USD Join Us in Securing the World's Data Rubrik (RBRK), a leader in data protection and AI operations, operates at the intersection of cybersecurity and enterprise AI acceleration. Our Security Cloud provides comprehensive cyber resilience by securing, monitoring, and recovering data, identities, and workloads across platforms. Our Agent Cloud accelerates trusted AI agent deployments at scale, implementing real-time controls and enhancing accuracy. Inclusion @ Rubrik At Rubrik, we strive to cultivate a workplace where diversity is celebrated, and every individual feels valued and empowered. We are committed to fairness in our hiring practices and creating a space where all employees have equal opportunities for growth and achievement. Our inclusion strategy emphasizes three pivotal areas: Our Company:
We aim to develop a merit-based organization that promotes equal access to success for all our employees globally.
Our Culture:
We endeavor to foster an inclusive environment that encourages contributions from diverse backgrounds, igniting innovation.
Our Communities:
We engage with our operational communities to create opportunities for underrepresented talent and enhance innovation for our clients.
Equal Opportunity Employer/Veterans/Disabled Rubrik is an Equal Opportunity Employer. All applicants will be considered without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Federal law necessitates providing reasonable accommodation for qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require an accommodation to apply or perform your job duties. EEO IS THE LAW
Digital Marketing Lead , you will be instrumental in creating, executing, and refining various digital marketing channels, including SEM, programmatic display, OLV, CTV, and paid social advertising. This dynamic role demands collaboration with diverse teams across our organization. Your Contributions will Include: Developing and managing digital marketing campaigns aimed at driving traffic and optimizing direct response initiatives.
Overseeing the daily execution, optimization, and reporting of digital marketing campaigns.
Assessing, recommending, and testing new marketing channels while negotiating pricing and launching campaigns across various ad platforms.
Collaborating with cross-functional teams, including campaigns, product marketing, creative, content, and sales to enhance customer experiences and maximize marketing performance.
Partnering with international teams to create relevant user experiences across multiple languages.
Measuring, analyzing, and reporting campaign performance, while developing segmentation plans and A/B tests to boost results.
Working alongside database and analytics teams to ensure accurate performance dashboards and conducting ad-hoc analyses.
Managing complex budgets across various campaigns and regions alongside the Paid Media team and Finance.
Ideal Qualifications: A minimum of 7+ years of experience in high-tech B2B environments, successfully managing direct response and brand advertising programs in SEM, HQL, programmatic, and paid social media advertising.
Hands-on experience with advertising platforms such as Reddit, Meta, and LinkedIn, along with familiarity in collaborating with external agencies.
A proven track record of launching and managing cost-effective digital advertising campaigns with clearly defined ROI metrics, including experience purchasing CPM, CPC, and CPA online media.
Experience in campaign management using Salesforce.com or similar platforms.
Strong understanding of web analytics, ad tracking, A/B testing, tag management, and content management.
A proactive team player who thrives in fast-paced environments, demonstrating initiative and data-driven decision-making.
Outstanding written and verbal communication skills.
Adept at juggling multiple assignments while prioritizing effectively under tight deadlines.
Bonus Skills: Experience with Marketo.
Familiarity with Tableau.
#LI-KY1 The minimum and maximum base salaries for this position are indicated below; the role also includes bonus potential, equity, and benefits. The posted range reflects salary targets for new hires based on their U.S. location. Final salaries will be influenced by work location and additional factors, such as job-related skills and experience. US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range $144,400-$216,600 USD US2 (all other US offices/remote) Pay Range $130,000-$195,400 USD Join Us in Securing the World's Data Rubrik (RBRK), a leader in data protection and AI operations, operates at the intersection of cybersecurity and enterprise AI acceleration. Our Security Cloud provides comprehensive cyber resilience by securing, monitoring, and recovering data, identities, and workloads across platforms. Our Agent Cloud accelerates trusted AI agent deployments at scale, implementing real-time controls and enhancing accuracy. Inclusion @ Rubrik At Rubrik, we strive to cultivate a workplace where diversity is celebrated, and every individual feels valued and empowered. We are committed to fairness in our hiring practices and creating a space where all employees have equal opportunities for growth and achievement. Our inclusion strategy emphasizes three pivotal areas: Our Company:
We aim to develop a merit-based organization that promotes equal access to success for all our employees globally.
Our Culture:
We endeavor to foster an inclusive environment that encourages contributions from diverse backgrounds, igniting innovation.
Our Communities:
We engage with our operational communities to create opportunities for underrepresented talent and enhance innovation for our clients.
Equal Opportunity Employer/Veterans/Disabled Rubrik is an Equal Opportunity Employer. All applicants will be considered without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Federal law necessitates providing reasonable accommodation for qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require an accommodation to apply or perform your job duties. EEO IS THE LAW