As a Digital Marketing Lead, you will be integral in shaping and executing our online marketing strategies. Key responsibilities include:
Planning and executing web, SEO/SEM, email, social media, and display advertising campaigns.
Designing, building, and maintaining a vibrant social media presence.
Measuring and reporting the effectiveness of all digital marketing campaigns, with a focus on ROI and KPIs.
Identifying trends and insights to optimize spending and performance.
Brainstorming innovative and creative growth strategies through digital marketing.
Planning, executing, and measuring experiments and conversion tests to enhance user experience.
Collaborating with internal teams to create engaging landing pages and improve user journey.
Utilizing strong analytical skills to evaluate the customer experience across various channels.
Identifying key conversion points and drop-off areas and optimizing user funnels.
Working closely with agencies and vendor partners.
Evaluating emerging technologies and offering thought leadership for adoption where appropriate.
Your expertise will drive our marketing efforts and help us achieve our business goals. Join us to make a significant impact!