Event Marketing and Campaign Management Specialist:

Primary Skills: Event Promotion (Advanced), Lead Generation (Expert), Demand Generation (Advanced), Data Analysis (Expert), Multi-Channel Marketing (Intermediate) Duration: 12 Months (Possible Extension) Contract Type: W2 Only Location: Atlanta, GA (#LI-Hybrid) Pay Rate: $55-60/hr on W2 basis #LP JOB SUMMARY: We are seeking a highly experienced Event Marketing and Campaign Management Specialist to lead and manage event promotion initiatives across various platforms and formats, including events, webinars, and industry gatherings. The ideal candidate will be responsible for developing and executing campaigns that support event and business objectives through effective personalization and execution across multiple marketing channels. This role demands close collaboration with cross-functional teams to ensure seamless execution and goal achievement, leveraging data analytics to drive conversion rate increases and funnel optimization. JOB REQUIREMENTS: Lead the development and management of campaigns for event promotion, ensuring alignment with specific event and business goals. Coordinate with Creative/Design teams and external agencies for asset creation and campaign localization. Work cross-functionally to ensure campaigns are executed flawlessly, integrating with Marketing Ops, Analytics, and Project Managers. Develop toolkits and playbooks to scale the events practice and enable team efficiency. Analyze campaign outcomes to provide insights and present results for data-driven decision-making. Must have Skills: Proven experience in data-driven event promotion and lead generation strategies. Strong collaboration skills with both internal teams and external partners. Familiarity with marketing automation tools and practices for demand generation. Industry Experience: Prior experience in the software industry, particularly in a B2B SaaS marketing context, is highly preferred. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!