Digital Analytics & Insights Analyst (Adobe Analytics)
RIT Solutions, Inc., New York, New York, United States
Digital Analytics & Insights Analyst (Adobe Analytics)
Here is a new requirement for a fully remote contract position.
ESSENTIAL JOB FUNCTIONS : Measuring and communicating advertising performance, including designing, developing, implementing, analyzing, and reporting metrics related to media and advertising (including but not limited to Digital media, Email, TV media, etc.) for the purposes of driving fundraising. Measure and analyze impact to business goals, including revenue, reach, and engagement metrics, to inform business strategy and media optimizations. Provide proactive, timely analytic insights in order to positively impact the audience experience and to achieve defined business goals and objectives. Partner closely with Media teams, Experience teams and Audience strategy teams to analyze performance and to communicate business impact, business risks and business opportunity. REQUIREMENTS:
Experience analyzing and developing insights for digital media and experience metrics, including measurement of audience reach, user engagement across the journey from ad through the site to conversion. Must have experience with web analytic tools of Adobe Analytics or Google Analytics, and experience working with visualization tools such as Tableau and/or Google Data Studio Strong communication skills to translate data and insights into a performance data story that will inform media strategy and optimization. Self-motivated with strong intellectual curiosity; comfortable working with large data sets; Experience building data queries in SQL a plus. 2 years experience
Additional Recruitment Details: Top 3 skills IN ORDER OF PREFERENCE: 1. Adobe Analytics 2. Excel (strong, not just user) 3. Analysis ability (data mining, ETL, data manipulation) Ideal candidate profile Logical thinker, intellectual curiosity, detail oriented 4-5 Daily job duties examples
Creating reports in Adobe Analytics to compare time periods, multiple KPIs, and - creating calculated measures. Creating ad-hoc analyses in excel with visualizations Creating tracking codes for ad assets Retrieving and compiling raw data from media platforms
Here is a new requirement for a fully remote contract position.
ESSENTIAL JOB FUNCTIONS : Measuring and communicating advertising performance, including designing, developing, implementing, analyzing, and reporting metrics related to media and advertising (including but not limited to Digital media, Email, TV media, etc.) for the purposes of driving fundraising. Measure and analyze impact to business goals, including revenue, reach, and engagement metrics, to inform business strategy and media optimizations. Provide proactive, timely analytic insights in order to positively impact the audience experience and to achieve defined business goals and objectives. Partner closely with Media teams, Experience teams and Audience strategy teams to analyze performance and to communicate business impact, business risks and business opportunity. REQUIREMENTS:
Experience analyzing and developing insights for digital media and experience metrics, including measurement of audience reach, user engagement across the journey from ad through the site to conversion. Must have experience with web analytic tools of Adobe Analytics or Google Analytics, and experience working with visualization tools such as Tableau and/or Google Data Studio Strong communication skills to translate data and insights into a performance data story that will inform media strategy and optimization. Self-motivated with strong intellectual curiosity; comfortable working with large data sets; Experience building data queries in SQL a plus. 2 years experience
Additional Recruitment Details: Top 3 skills IN ORDER OF PREFERENCE: 1. Adobe Analytics 2. Excel (strong, not just user) 3. Analysis ability (data mining, ETL, data manipulation) Ideal candidate profile Logical thinker, intellectual curiosity, detail oriented 4-5 Daily job duties examples
Creating reports in Adobe Analytics to compare time periods, multiple KPIs, and - creating calculated measures. Creating ad-hoc analyses in excel with visualizations Creating tracking codes for ad assets Retrieving and compiling raw data from media platforms