Job Description
Job Description
What’s in it for you?
-Competitive salary with annual salary review and bonus.
-FULLY paid top tier medical, dental, & vision benefits for you and your family.
-Outstanding paid time off policy.
-Flexible work arrangement
-Student Loan Assistance, up to $5,000 annually as eligible.
-Learning and Development Opportunities including Tuition Reimbursement.
-Highly engaged culture, stable workforce, within a strong, growing global company
At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.
At Etex, we seek to make a meaningful impact on the lives of our customers and our communities. Are you looking for a company where you can learn, grow and lead? Join us as a
Digital Marketing Specialist
where you can
work in a hybrid-remote
position based at our facility in Maryville, TN.
The mission of the role is to support and execute our digital marketing strategy across multiple channels. This role is ideal for a hands-on digital market who is well versed in B2B strategy, execution, and analytics.
The Digital Marketing Specialist will own the day-to-day execution of our digital initiatives, optimize performance across platforms, and contribute to sales and marketing collaboration to drive qualified leads for measurable results.
What you’ll do
Digital Strategy Execution:
Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels
Website Management:
Maintain and update the Promat US website using Optimizely (Optimizely experience required)
Ensure site consistency to create user journeys that improve site performance and conversion rates
Email Marketing & Automation:
Build, manage, and optimize email marketing campaigns and automated workflows using HubSpot (HubSpot experience required)
Monitor email performance and continuously improve engagement and conversion metrics
Identify and segment audiences for targeted email marketing
Paid Media Management:
Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising
Collaborate with international Promat branches to share campaign calendars and ad planning
Analytics & Reporting
Track performance across channels
Analyze data to support ongoing improvement through testing, measurement, and refinement
CRM & Lead Management
Follow lead qualification process to manage and support lead flow and data integrity in Salesforce
Work closely with sales to ensure effective lead handoff & tracking
What you’ll bring
Required Qualifications
5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
Hands-on experience using Optimizely (required) for website management
Hands-on experience using HubSpot (required) for email marketing and marketing automation
Strong experience with SEO, lead generation, and paid media campaign management
Proficiency with Google Analytics and digital performance reporting
Experience working with Salesforce or another CRM
Strong analytical skills with the ability to translate data into actionable insights
Excellent organizational and communication skills
Preferred Qualifications
Experience with ShowPad
Familiarity with long sales cycles and complex buyer journeys
Experience marketing in highly technical industries
Experience using Adobe Photoshop or Illustrator
Why join us?
We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work.
What’s in it for you?
-Competitive salary with annual salary review and bonus.
-FULLY paid top tier medical, dental, & vision benefits for you and your family.
-Outstanding paid time off policy.
-Flexible work arrangement
-Student Loan Assistance, up to $5,000 annually as eligible.
-Learning and Development Opportunities including Tuition Reimbursement.
-Highly engaged culture, stable workforce, within a strong, growing global company
At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.
At Etex, we seek to make a meaningful impact on the lives of our customers and our communities. Are you looking for a company where you can learn, grow and lead? Join us as a
Digital Marketing Specialist
where you can
work in a hybrid-remote
position based at our facility in Maryville, TN.
The mission of the role is to support and execute our digital marketing strategy across multiple channels. This role is ideal for a hands-on digital market who is well versed in B2B strategy, execution, and analytics.
The Digital Marketing Specialist will own the day-to-day execution of our digital initiatives, optimize performance across platforms, and contribute to sales and marketing collaboration to drive qualified leads for measurable results.
What you’ll do
Digital Strategy Execution:
Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels
Website Management:
Maintain and update the Promat US website using Optimizely (Optimizely experience required)
Ensure site consistency to create user journeys that improve site performance and conversion rates
Email Marketing & Automation:
Build, manage, and optimize email marketing campaigns and automated workflows using HubSpot (HubSpot experience required)
Monitor email performance and continuously improve engagement and conversion metrics
Identify and segment audiences for targeted email marketing
Paid Media Management:
Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising
Collaborate with international Promat branches to share campaign calendars and ad planning
Analytics & Reporting
Track performance across channels
Analyze data to support ongoing improvement through testing, measurement, and refinement
CRM & Lead Management
Follow lead qualification process to manage and support lead flow and data integrity in Salesforce
Work closely with sales to ensure effective lead handoff & tracking
What you’ll bring
Required Qualifications
5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
Hands-on experience using Optimizely (required) for website management
Hands-on experience using HubSpot (required) for email marketing and marketing automation
Strong experience with SEO, lead generation, and paid media campaign management
Proficiency with Google Analytics and digital performance reporting
Experience working with Salesforce or another CRM
Strong analytical skills with the ability to translate data into actionable insights
Excellent organizational and communication skills
Preferred Qualifications
Experience with ShowPad
Familiarity with long sales cycles and complex buyer journeys
Experience marketing in highly technical industries
Experience using Adobe Photoshop or Illustrator
Why join us?
We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work.