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Integrated Digital Specialist

Nexstar Broadcasting, Peoria, Illinois, us, 61639

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The Integrated Digital Specialist plays a vital leadership role within our client services team, driving new business growth while retaining and expanding existing accounts. This position focuses on delivering client-centered marketing strategies, enhanced support, and measurable results. Working collaboratively with account executives, the Integrated Digital Specialist will support team efforts to grow digital advertising revenue while also owning individual sales goals through the direct sale of Nexstar’s full suite of marketing solutions.

CiProud.com is a market-leading local news platform, offering opportunities to sell custom sponsorships, display and video advertising, local news CTV, and creative production services. Nexstar Digital Marketing Services provides a robust range of solutions, including CTV/OTT, targeted video, email marketing, SEM, social media, and more — supported by advanced reporting and analytics.

Compensation range is $45k to $65k which includes a competitive base salary plus commission, with opportunities to build local, regional, and multi-market business. Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.

This is an exciting opportunity for an experienced professional seeking a fast-paced, dynamic sales and marketing career with strong earning potential. If you’re ready to take the next step, we’d love to connect with you.

Prospect and secure new business through networking, referrals, and outreach.

Consistently meet or exceed individual revenue goals and quarterly targets.

Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.

Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services

Create digital marketing growth plans based on individual advertiser goals and objectives

Identify, prospect and develop new business

Maintains and grows existing accounts as well as develops new accounts

Responsible for generating revenues through sale of commercial television and digital products.

Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.

Achieve monthly and quarterly revenue goals.

Formulate and present customized digital advertising solutions in collaboration with account executives and individually

Perform in-depth data analysis to deliver actionable insights to ensure campaign success

Educate advertisers on performance metrics, insights and best practices

Build a comprehensive collection of success stories and case studies to share with the sales team

Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions

Assist sales management team with special projects related to digital sales

Other duties as assigned

Skills and requirements:

Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more

Strong knowledge and practical application of digital media targeting capabilities and analytics

Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format

Solid time management skills, consistently meets deadlines

Effective problem solving, relationship building and communication skills

Knowledge of media plans, advertising marketplace, and key competition

Can excel in a fast-paced, revenue-driven sales environment

Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software

Professional appearance is a must

Reliable transportation, valid driver’s license and a satisfactory driving record

Education/Experience:

Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.

Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.

Physical Demands & Work Environment:

The Integrated Digital Specialist must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions.

This is an in-office role.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.