Responsibilities
Oversee digital marketing strategies and initiatives to enhance product appeal and performance
Develop and implement digital marketing plans, optimizing online presence
Lead teams to achieve marketing objectives
Lead development and implementation of the Omnichannel plan for the PV HCP customers
Design and implement seamless brand-specific customer experiences and omnichannel plans using data/insights and external trends and benchmarks
Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels
Create strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and alert activation
Collaborate with cross functional partners (Brand teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners) to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs
Requirements
Bachelor’s degree
8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation
Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind
Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget
Experience with A/B testing across channels and content types
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment
Proven experience advising stakeholders and effectively influencing business partners and peers
Benefits
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
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Oversee digital marketing strategies and initiatives to enhance product appeal and performance
Develop and implement digital marketing plans, optimizing online presence
Lead teams to achieve marketing objectives
Lead development and implementation of the Omnichannel plan for the PV HCP customers
Design and implement seamless brand-specific customer experiences and omnichannel plans using data/insights and external trends and benchmarks
Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels
Create strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and alert activation
Collaborate with cross functional partners (Brand teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners) to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs
Requirements
Bachelor’s degree
8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation
Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind
Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget
Experience with A/B testing across channels and content types
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment
Proven experience advising stakeholders and effectively influencing business partners and peers
Benefits
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
#J-18808-Ljbffr