Senior Vice President of Customer Engagement and Retention

Senior Vice President of Customer Engagement and Retention About the Company Join an innovative cash backing and shopping rewards program dedicated to helping customers maximize their savings successfully. Industry Internet Type Subsidiary of a Public Company Founded 1998 Employees 501-1000 Categories Coupons E-Commerce Internet Cash Back Coupon Codes Deals Discounts Ebates Online Rebates Promo Codes Specialties cash back shopping rewards online shopping online coupons app shopping About the Role We are on the lookout for a forward-thinking and analytical Senior Vice President of Customer Engagement and Retention to join our vibrant team. In this crucial role, you will define and implement strategies for customer loyalty, membership tiers, and retention efforts with a strong focus on enhancing user engagement, driving repeat purchases, and maximizing the lifetime value of our membership base. This is your chance to design and elevate the next generation of our loyalty program, forging deeper emotional connections with members and encouraging regular engagement. As a strategic leader, you will direct a talented team in creating and executing multi-channel lifecycle campaigns aimed at boosting member activation, engagement, and reactivation. Close collaboration with various cross-functional teams is essential for the successful realization of our loyalty initiatives. The ideal candidate will bring robust experience in performance marketing, fintech, retail, or consumer platforms, with a deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-driven models. This leadership position requires an exceptional ability to execute a compelling vision operationally while mentoring your team effectively. A data-centric and experimental mindset is vital, paired with a fervor for delivering outstanding customer value and nurturing enduring brand relationships. Candidates should have a minimum of 12 years of experience in CRM, lifecycle marketing, or loyalty strategy, including at least 5 years in senior leadership roles. A Bachelor's degree is required, with a Master's degree preferred. Hiring Manager Title CMO, Rakuten Rewards Travel Percent Less than 10% Functions Marketing