This individual is an integral part of the Dobbs Equipment Construction & Forestry management team supporting the ongoing development and execution of the company’s strategies for Product Support revenue growth. This position is focused on developing and growing Aftermarket business through parts, service, and technology sales, understanding competitive trends, and enhancing customer relationships. This role will provide direction, training, and motivation to product support revenue generators and the Construction & Forestry PSSR group.
Essential Functions and Responsibilities:
Develops and implements Aftermarket sales and marketing strategic plans for Dobbs C&F organization
Creates and monitors aftermarket marketing programs to ensure alignment with Dobb’s financial and operational objectives
Leads the development, communication, and assessment of tactical marketing strategies (advertising, promotions, incentives, events, etc.) that reach targeted prospects
Defines customer segments and determines how to pursue segments through targeted solutions for growth
Participates in customer events to drive relationships and new sales
Develops and monitors Customer Satisfaction Program
Communicates with factory representatives from various represented manufacturers
Reviews and distributes manufacturer merchandising plans to team
Develops and manages tools / tooling for Aftermarket Sales Program Marketing, Processing, Tracking and Management.
Mentor, trains, and coaches the C&F PSSR groups
Aid in recruiting and staffing requirements for the PSSR program
Develops, executes, and monitors PSSR commission goals and growth plans for achieving targets to ensure company growth
Motivates and encourages overall Product Support staff to achieve business plan goals
Monitors market trends and utilizes customer insight technologies such as CRM to gain deeper customer understanding
Promotes trending product support technology lines to develop new Aftermarket revenue streams
All employees are expected to adhere to the safety policies of Dobbs Equipment and the clients for whom we work.
Following the safety policies of Dobbs is a condition of employment and is everyone’s responsibility.
Qualification:
Familiarity with John Deere and competitive product lines / heavy equipment
Excellent understanding of financial principles relative to Parts and Service department operations
Experience with data analysis and database relationships a plus
CRM experience a plus
Education, Skill, And/or Experience Requirements
Bachelor’s degree or equivalent from four-year college or a minimum of 3 years related experience and/or training; or equivalent combination of education and experience.
Valid Driver’s License and maintain a clean driving record.
Ability to communicate effectively with teammates and customers
Strong problem-solving skills.
Must be able to self-manage/self-motivate.
PC literate, proficient with MS Office, with an emphasis in Excel and Outlook required.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Quick learner with the ability to think out of the box.
Extensive driving required; overnight travel required
Bilingual a plus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.
Physical Demands
The employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
The employee frequently is required to walk; climb or balance; and stoop, kneel, crouch, or crawl.
The employee is occasionally required to sit.
The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
Specific vision abilities required by this job include close vision, and color vision.
We’re an Equal Employment Opportunity and Ascitative Action Employer Dobbs Equipment is an Equal Employment Opportunity (EEO) and Affiate Action employer. We are committed to providing an environment free of discrimination, harassment, and retaliation both for our employees and applicants. We make all employment-related decisions on the basis of an individual’s qualifications and job performance. We recruit, hire, promote, train, transfer, and make compensation decisions without regard to race, religion, color, creed, national origin, ancestry or citizenship status, sex, sexual orientation, gender, genetic information, marital status, pregnancy status, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Notice to Applicants: We participate in E-Verify in the United States.
Drug Free and Alcohol-Free Workplace Notice.
Dobbs Equipment is an Equal Opportunity and At-Will Employer.
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Essential Functions and Responsibilities:
Develops and implements Aftermarket sales and marketing strategic plans for Dobbs C&F organization
Creates and monitors aftermarket marketing programs to ensure alignment with Dobb’s financial and operational objectives
Leads the development, communication, and assessment of tactical marketing strategies (advertising, promotions, incentives, events, etc.) that reach targeted prospects
Defines customer segments and determines how to pursue segments through targeted solutions for growth
Participates in customer events to drive relationships and new sales
Develops and monitors Customer Satisfaction Program
Communicates with factory representatives from various represented manufacturers
Reviews and distributes manufacturer merchandising plans to team
Develops and manages tools / tooling for Aftermarket Sales Program Marketing, Processing, Tracking and Management.
Mentor, trains, and coaches the C&F PSSR groups
Aid in recruiting and staffing requirements for the PSSR program
Develops, executes, and monitors PSSR commission goals and growth plans for achieving targets to ensure company growth
Motivates and encourages overall Product Support staff to achieve business plan goals
Monitors market trends and utilizes customer insight technologies such as CRM to gain deeper customer understanding
Promotes trending product support technology lines to develop new Aftermarket revenue streams
All employees are expected to adhere to the safety policies of Dobbs Equipment and the clients for whom we work.
Following the safety policies of Dobbs is a condition of employment and is everyone’s responsibility.
Qualification:
Familiarity with John Deere and competitive product lines / heavy equipment
Excellent understanding of financial principles relative to Parts and Service department operations
Experience with data analysis and database relationships a plus
CRM experience a plus
Education, Skill, And/or Experience Requirements
Bachelor’s degree or equivalent from four-year college or a minimum of 3 years related experience and/or training; or equivalent combination of education and experience.
Valid Driver’s License and maintain a clean driving record.
Ability to communicate effectively with teammates and customers
Strong problem-solving skills.
Must be able to self-manage/self-motivate.
PC literate, proficient with MS Office, with an emphasis in Excel and Outlook required.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Quick learner with the ability to think out of the box.
Extensive driving required; overnight travel required
Bilingual a plus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.
Physical Demands
The employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
The employee frequently is required to walk; climb or balance; and stoop, kneel, crouch, or crawl.
The employee is occasionally required to sit.
The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
Specific vision abilities required by this job include close vision, and color vision.
We’re an Equal Employment Opportunity and Ascitative Action Employer Dobbs Equipment is an Equal Employment Opportunity (EEO) and Affiate Action employer. We are committed to providing an environment free of discrimination, harassment, and retaliation both for our employees and applicants. We make all employment-related decisions on the basis of an individual’s qualifications and job performance. We recruit, hire, promote, train, transfer, and make compensation decisions without regard to race, religion, color, creed, national origin, ancestry or citizenship status, sex, sexual orientation, gender, genetic information, marital status, pregnancy status, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Notice to Applicants: We participate in E-Verify in the United States.
Drug Free and Alcohol-Free Workplace Notice.
Dobbs Equipment is an Equal Opportunity and At-Will Employer.
#J-18808-Ljbffr