Responsibilities
Own and execute advertising strategies for our most complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels.
Effectively launch, optimize, and maintain $400K+ in monthly ad spend for your clients.
Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback.
Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth.
Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing.
Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes.
Scale impact across the agency by providing mentorship and strategic direction, leading high-level conversations around performance, experimentation, and long-term growth opportunities — not just campaign updates.
Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and advanced reporting through Looker Studio dashboards.
Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the agency.
Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team.
Requirements
Bachelor’s degree in marketing or related field (preferred, not required)
Minimum of four years technical experience in ads management on at least four major ad platforms.
Proven track record of influencing performance outcomes by combining strong judgment, data‑driven insights, and clear recommendations.
Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth.
Exceptional analytical skills with the ability to transform data into meaningful insights that inform strategic decision‑making.
Skilled at discerning which priorities will bring the biggest impact and leveraging strong time‑management to execute on those priorities.
Expertise with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio.
Advanced client communication and storytelling skills, ability to turn performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened.
Preferred Benefits
Healthcare
Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings + Retirement
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
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Own and execute advertising strategies for our most complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels.
Effectively launch, optimize, and maintain $400K+ in monthly ad spend for your clients.
Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback.
Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth.
Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing.
Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes.
Scale impact across the agency by providing mentorship and strategic direction, leading high-level conversations around performance, experimentation, and long-term growth opportunities — not just campaign updates.
Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and advanced reporting through Looker Studio dashboards.
Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the agency.
Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team.
Requirements
Bachelor’s degree in marketing or related field (preferred, not required)
Minimum of four years technical experience in ads management on at least four major ad platforms.
Proven track record of influencing performance outcomes by combining strong judgment, data‑driven insights, and clear recommendations.
Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth.
Exceptional analytical skills with the ability to transform data into meaningful insights that inform strategic decision‑making.
Skilled at discerning which priorities will bring the biggest impact and leveraging strong time‑management to execute on those priorities.
Expertise with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio.
Advanced client communication and storytelling skills, ability to turn performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened.
Preferred Benefits
Healthcare
Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings + Retirement
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
#J-18808-Ljbffr