Digital Marketing Specialist
Intermountain Farmers Association, Salt Lake City, Utah, United States, 84193
IFA Brand Team
is looking for a savvy, creative, data‑driven Digital Marketing Specialist to join our growing brand team. If you love building campaigns that engage audiences, thrive on analytics, and get excited about telling the story of agriculture and rural life through digital channels, this could be the perfect role for you.
In this position, you'll help plan, create, and optimize digital marketing campaigns that elevate the IFA brand across web, email, social media, and paid advertising. You'll help manage digital content, execute campaigns, analyze performance metrics, and work closely with designers, writers, and team leads to bring ideas to life.
We're seeking someone who's creative, strategic, detail‑oriented, and energized by both independent work and collaborative projects.
RESPONSIBILITIES:
Digital Strategy & Campaign Execution
Collaborate with IFA's creative and marketing teams to develop digital marketing strategies and campaign goals
Execute multi‑channel campaigns designed to drive engagement, brand awareness, and conversions
Support marketing initiatives across retail, agronomy, animal nutrition, and member‑focused programs
Content Creation
Create, edit, and format digital content for clarity, SEO, and brand voice
Write and edit copy that speaks to diverse audiences (farmers, ranchers, rural communities, lawn gurus, backyard gardeners, western lifestyle enthusiasts, retail shoppers, etc.)
Ensure consistency in tone, grammar, and style across all pages
Create compelling digital content-including web pages, social posts, email copy, graphics briefs, and short-form video concepts
Content Management
Plan and manage content calendars and workflows across web, email, and social media
Maintain site structure, navigation, and internal linking
Help maintain IFA's digital asset library and track content usage
Ensure compliance with legal and brand guidelines
Digital Advertising
Set up, monitor, and optimize paid campaigns across platforms like Google Ads, Meta, YouTube, and others
Conduct A/B testing to refine messaging, targeting, and creative elements
Track ROI and work with team leads to recommend budget adjustments
Analytics & Optimization
Optimize content for search engines using keywords, metadata, and tagging to improve rankings
Support UX best practices to develop clear, easy-to-navigate layouts
Track key performance indicators across campaigns and platforms
Monitor channel analytics and generate performance reports
Identify insights and opportunities to improve content, targeting, and channel strategy
Collaboration & Communication
Work closely with teammates to brainstorm campaign concepts
Provide feedback on creative assets and align content with brand guidelines
Communicate progress, insights, and campaign needs clearly with internal stakeholders
Support cross‑department initiatives by adapting content for different audiences and formats
SKILLS & QUALIFICATIONS:
Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required)
1-3 years of experience in digital marketing, content creation, or campaign management
Technical Skills
Proficient with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp/HubSpot/CRM platforms, or similar
Comfortable working in content management systems (CMS)
Understanding of SEO best practices and keyword research
Familiar with paid social and PPC campaign structures
Basic design abilities or experience collaborating closely with designers is a plus
Creative Chops
Strong writing and content‑development skills
Ability to craft messaging and adapt tone for different platforms and audiences
Understanding of brand tone, voice, and visual consistency
Digital Fluency
Strong grasp of social media best practices, trends, and algorithms
Comfortable analyzing data, spotting trends, and making optimization recommendations
Experience with A/B testing, marketing funnels, and audience segmentation
Communication & Planning
Strong communicator, idea‑sharer, and problem‑solver
Highly organized, deadline‑driven, and detail‑oriented
Ability to prioritize multiple projects and manage time effectively
Bonus Points
Experience in agriculture, retail, or rural communities
Knowledge of email automation or CRM workflows
Ability to thrive in a fast‑paced, collaborative environment
Passion for farming, ranching, or rural living
BENEFITS:
Competitive compensation, medical & dental insurance, vision reimbursement, generous 401K matching, company-paid life & long-term disability insurance, PTO, holiday pay and employee purchase discounts. IFA is also closed Sundays and has a family friendly work environment along with other incredible benefits. Ready to craft campaigns that connect with rural communities and drive real impact? We'd love to see your work. Let's grow something great together. IFA is an Equal Opportunity Employer
is looking for a savvy, creative, data‑driven Digital Marketing Specialist to join our growing brand team. If you love building campaigns that engage audiences, thrive on analytics, and get excited about telling the story of agriculture and rural life through digital channels, this could be the perfect role for you.
In this position, you'll help plan, create, and optimize digital marketing campaigns that elevate the IFA brand across web, email, social media, and paid advertising. You'll help manage digital content, execute campaigns, analyze performance metrics, and work closely with designers, writers, and team leads to bring ideas to life.
We're seeking someone who's creative, strategic, detail‑oriented, and energized by both independent work and collaborative projects.
RESPONSIBILITIES:
Digital Strategy & Campaign Execution
Collaborate with IFA's creative and marketing teams to develop digital marketing strategies and campaign goals
Execute multi‑channel campaigns designed to drive engagement, brand awareness, and conversions
Support marketing initiatives across retail, agronomy, animal nutrition, and member‑focused programs
Content Creation
Create, edit, and format digital content for clarity, SEO, and brand voice
Write and edit copy that speaks to diverse audiences (farmers, ranchers, rural communities, lawn gurus, backyard gardeners, western lifestyle enthusiasts, retail shoppers, etc.)
Ensure consistency in tone, grammar, and style across all pages
Create compelling digital content-including web pages, social posts, email copy, graphics briefs, and short-form video concepts
Content Management
Plan and manage content calendars and workflows across web, email, and social media
Maintain site structure, navigation, and internal linking
Help maintain IFA's digital asset library and track content usage
Ensure compliance with legal and brand guidelines
Digital Advertising
Set up, monitor, and optimize paid campaigns across platforms like Google Ads, Meta, YouTube, and others
Conduct A/B testing to refine messaging, targeting, and creative elements
Track ROI and work with team leads to recommend budget adjustments
Analytics & Optimization
Optimize content for search engines using keywords, metadata, and tagging to improve rankings
Support UX best practices to develop clear, easy-to-navigate layouts
Track key performance indicators across campaigns and platforms
Monitor channel analytics and generate performance reports
Identify insights and opportunities to improve content, targeting, and channel strategy
Collaboration & Communication
Work closely with teammates to brainstorm campaign concepts
Provide feedback on creative assets and align content with brand guidelines
Communicate progress, insights, and campaign needs clearly with internal stakeholders
Support cross‑department initiatives by adapting content for different audiences and formats
SKILLS & QUALIFICATIONS:
Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required)
1-3 years of experience in digital marketing, content creation, or campaign management
Technical Skills
Proficient with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp/HubSpot/CRM platforms, or similar
Comfortable working in content management systems (CMS)
Understanding of SEO best practices and keyword research
Familiar with paid social and PPC campaign structures
Basic design abilities or experience collaborating closely with designers is a plus
Creative Chops
Strong writing and content‑development skills
Ability to craft messaging and adapt tone for different platforms and audiences
Understanding of brand tone, voice, and visual consistency
Digital Fluency
Strong grasp of social media best practices, trends, and algorithms
Comfortable analyzing data, spotting trends, and making optimization recommendations
Experience with A/B testing, marketing funnels, and audience segmentation
Communication & Planning
Strong communicator, idea‑sharer, and problem‑solver
Highly organized, deadline‑driven, and detail‑oriented
Ability to prioritize multiple projects and manage time effectively
Bonus Points
Experience in agriculture, retail, or rural communities
Knowledge of email automation or CRM workflows
Ability to thrive in a fast‑paced, collaborative environment
Passion for farming, ranching, or rural living
BENEFITS:
Competitive compensation, medical & dental insurance, vision reimbursement, generous 401K matching, company-paid life & long-term disability insurance, PTO, holiday pay and employee purchase discounts. IFA is also closed Sundays and has a family friendly work environment along with other incredible benefits. Ready to craft campaigns that connect with rural communities and drive real impact? We'd love to see your work. Let's grow something great together. IFA is an Equal Opportunity Employer