Social Media & Content Specialist
John R. Wood Properties, Naples, Florida, United States, 33939
Pay Range: $47,000 to $53,000, based on experience
John R. Wood Christie’s International Real Estate is seeking aSocial Media & Content Specialistto elevate our brand presence across all digital platforms. This role is responsible for capturing, producing, and distributing high-quality photo and video content that showcases our agents, listings, lifestyle, and community impact throughout Southwest Florida.
Reporting directly to the Digital Media Manager, this position plays a critical role in strengthening JRW’s market leadership, agent value proposition, and consumer engagement through consistent, professional, and on‑brand content.
This is a hands‑on, creative role for someone who understands both
storytelling and strategy , and who can execute efficiently in a fast‑moving, brand‑driven environment.
Key Responsibilities Content Creation
Capture high‑quality photo and video content using mobile devices and DSLR cameras
Produce content featuring listings, agents, office culture, events, luxury lifestyle, and community initiatives
Ensure all content aligns with JRW brand standards and Christie’s International Real Estate guidelines
Adapt content formats for multiple platforms (short‑form, long‑form, vertical, horizontal)
Social Media Management
Publish and manage content across all JRW digital media channels, including Facebook, Instagram, YouTube, LinkedIn, JRW Blog and emerging platforms
Optimize posts for engagement, reach, and brand consistency
Maintain a structured posting cadence in alignment with marketing campaigns and seasonal initiatives
Monitor performance and audience engagement trends
Video Production & Editing
Edit short‑form and long‑form video content for social, web, and internal use
Add captions, graphics, music, and branding elements to enhance viewer engagement
Repurpose video content across multiple channels to maximize reach and ROI
Maintain an organized content library for ongoing use
Collaborate with the Digital Media Manager to execute JRW’s digital content strategy
Assist in developing content themes that support agent recruitment, retention, listings, and brand storytelling
Identify opportunities to highlight agents, offices, and unique JRW initiatives through video and social content
Stay current on social media trends, platform updates, and best practices
Work closely with marketing, leadership, and agents to capture timely and relevant content
Support brokerage‑wide initiatives, campaigns, and events
Provide regular performance insights and recommendations based on engagement and content metrics
Act as a trusted creative partner to internal teams and leadership
Qualifications & Skills
1 to 2 years experience creating and editing social media content (real estate or lifestyle brands a plus)
Comfortable shooting content on both mobile devices and DSLR cameras
Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
Strong understanding of social media platforms and content formats
Highly organized with strong attention to detail
Ability to manage multiple projects while meeting deadlines
Self‑starter with a creative mindset and collaborative attitude
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John R. Wood Christie’s International Real Estate is seeking aSocial Media & Content Specialistto elevate our brand presence across all digital platforms. This role is responsible for capturing, producing, and distributing high-quality photo and video content that showcases our agents, listings, lifestyle, and community impact throughout Southwest Florida.
Reporting directly to the Digital Media Manager, this position plays a critical role in strengthening JRW’s market leadership, agent value proposition, and consumer engagement through consistent, professional, and on‑brand content.
This is a hands‑on, creative role for someone who understands both
storytelling and strategy , and who can execute efficiently in a fast‑moving, brand‑driven environment.
Key Responsibilities Content Creation
Capture high‑quality photo and video content using mobile devices and DSLR cameras
Produce content featuring listings, agents, office culture, events, luxury lifestyle, and community initiatives
Ensure all content aligns with JRW brand standards and Christie’s International Real Estate guidelines
Adapt content formats for multiple platforms (short‑form, long‑form, vertical, horizontal)
Social Media Management
Publish and manage content across all JRW digital media channels, including Facebook, Instagram, YouTube, LinkedIn, JRW Blog and emerging platforms
Optimize posts for engagement, reach, and brand consistency
Maintain a structured posting cadence in alignment with marketing campaigns and seasonal initiatives
Monitor performance and audience engagement trends
Video Production & Editing
Edit short‑form and long‑form video content for social, web, and internal use
Add captions, graphics, music, and branding elements to enhance viewer engagement
Repurpose video content across multiple channels to maximize reach and ROI
Maintain an organized content library for ongoing use
Collaborate with the Digital Media Manager to execute JRW’s digital content strategy
Assist in developing content themes that support agent recruitment, retention, listings, and brand storytelling
Identify opportunities to highlight agents, offices, and unique JRW initiatives through video and social content
Stay current on social media trends, platform updates, and best practices
Work closely with marketing, leadership, and agents to capture timely and relevant content
Support brokerage‑wide initiatives, campaigns, and events
Provide regular performance insights and recommendations based on engagement and content metrics
Act as a trusted creative partner to internal teams and leadership
Qualifications & Skills
1 to 2 years experience creating and editing social media content (real estate or lifestyle brands a plus)
Comfortable shooting content on both mobile devices and DSLR cameras
Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
Strong understanding of social media platforms and content formats
Highly organized with strong attention to detail
Ability to manage multiple projects while meeting deadlines
Self‑starter with a creative mindset and collaborative attitude
#J-18808-Ljbffr