As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.
Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, and brand growth. This role oversees campaign strategy across digital, experiential, and retail channels, manages vendor and partner relationships, and collaborates closely with marketing leadership to ensure alignment, performance, and operational excellence.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Campaign Strategy & Execution
Manage campaign strategy for customer acquisition and engagement initiatives across digital and experiential channels
Own strategy and oversight of CRM-driven Email, SMS, and Push campaigns, ensuring alignment with business objectives
Partner with the Director to develop and monitor digital signage strategy, ensuring consistency with active campaigns
Collaborate with leadership on online campaign strategy, including email, website, social media, and digital advertising
Experiential Events & Partnerships
Manage event planning and execution, including logistics, vendor coordination, and on‑site support
Coordinate social media content production, including photo shoots and related production logistics
Manage social media posting and strategy as needed
Manage celebrity appearances and partnerships, including outreach, scheduling, approvals, and coordination
Support the Director in strategic brand partnership discussions, outreach, and negotiations
Vendor & External Campaign Management
Partner with vendors to develop and launch external marketing campaigns, including performance reporting and insights
Manage relationships with vendors, freelancers, and agencies to ensure timely, high‑quality delivery
Oversee vendor invoicing, scopes of work, and deliverables as directed
Website & Digital Experience
Own website content strategy related to promotions, specials, page creation, and updates
Assist with website development, operations, and ongoing maintenance
Support initiatives related to ADA compliance, SEO, site infrastructure, and overall site integrity
Coordinate with vendors on website development projects as needed
Loyalty & Customer Experience
Assist in the management and optimization of the Customer Loyalty Program, ensuring a seamless and valuable customer experience
Support loyalty‑related processes, communications, and program enhancements
Analytics, Reporting & Optimization
Review and analyze campaign performance; provide post‑campaign analysis and insights
Manage Google Analytics, tagging, and reporting tools to track performance and inform decision‑making
Translate data into actionable recommendations for optimization and growth
Project & Workflow Management
Manage and oversee end‑to‑end campaign workflows to ensure timely execution
Maintain and communicate product status updates to support campaign planning
Track campaign progress and follow up to keep work moving on schedule
Manage and support the marketing trafficker, prioritizing work and resolving bottlenecks to ensure on‑time delivery
Operations & Cross‑Functional Collaboration
Manage and support multiple marketing projects across internal teams and third‑party partners
Work closely with the Marketing team to ensure consistent branding, creative presentation, and messaging
Follow and promote organizational best practices for marketing campaigns and workflows
Oversee administrative tasks and support departmental operations
Perform other duties as assigned
Supervisory Responsibilities
Manages a total of 1‑2 employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Passion for the cannabis industry and destigmatizing plant‑based wellness.
Creative thinker who thrives on innovation and storytelling.
Comfortable navigating ambiguity and change in a fast‑evolving regulatory space.
Excellent visual and written communication skills with a sharp eye for detail.
Education and/or Experience
Bachelor’s degree or equivalent experience
5+ years of experience in marketing strategy, campaign management, or marketing operations
Strong experience across digital marketing, experiential marketing, and vendor management
Familiarity with CRM platforms, e‑mail/SMS marketing, analytics tools, and website CMS platforms
Experience with Word‑Press or content management systems
Experience with basic website coding language (HTML, CSS, etc.)
Experience with Adobe Creative Cloud or similar design software
Experience with online advertising, paid search and programmatic advertising
Highly organized with the ability to manage multiple priorities in a fast‑paced environment
Strong communication and cross‑functional collaboration skills
Competencies
Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning – Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge – Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Design – Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem‑solving situations; uses reason even when dealing with emotional topics.
Customer Service – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Cooperation – Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co‑workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication – Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management – Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Delegation – Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People – Includes staff in planning, decision‑making, facilitation and process improvement; takes responsibility for subordinates' activities; makes self‑available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services; continually works to improve supervisory skills.
Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution – Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
Impact & Influence – Pursues and wins support for ideas; displays ability to influence key decision‑makers; achieves win‑win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
Recruitment & Staffing – Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
Cost Consciousness – Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
Ethics – Treats people with respect; promotes a harassment‑free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Strategic Thinking – Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays or unexpected events.
Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Dependability – Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; undertakes self‑development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Judgement – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision‑making process; makes timely decisions.
Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Safety and Security – Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
To perform this job successfully, a candidate should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry‑specific software.
Proficiency in social media management tools (e.g., Later, Sprout, Hootsuite) and analytics dashboards.
Working knowledge of Meta Business Suite, TikTok, YouTube Shorts, and LinkedIn campaigns and solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.
Certificates, Licenses, Registrations
Must be 21 years of age or older.
NV State Agent Card Required.
OSHA 30 Required (company paid) to be completed within 6 months of hiring.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.
All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
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Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, and brand growth. This role oversees campaign strategy across digital, experiential, and retail channels, manages vendor and partner relationships, and collaborates closely with marketing leadership to ensure alignment, performance, and operational excellence.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Campaign Strategy & Execution
Manage campaign strategy for customer acquisition and engagement initiatives across digital and experiential channels
Own strategy and oversight of CRM-driven Email, SMS, and Push campaigns, ensuring alignment with business objectives
Partner with the Director to develop and monitor digital signage strategy, ensuring consistency with active campaigns
Collaborate with leadership on online campaign strategy, including email, website, social media, and digital advertising
Experiential Events & Partnerships
Manage event planning and execution, including logistics, vendor coordination, and on‑site support
Coordinate social media content production, including photo shoots and related production logistics
Manage social media posting and strategy as needed
Manage celebrity appearances and partnerships, including outreach, scheduling, approvals, and coordination
Support the Director in strategic brand partnership discussions, outreach, and negotiations
Vendor & External Campaign Management
Partner with vendors to develop and launch external marketing campaigns, including performance reporting and insights
Manage relationships with vendors, freelancers, and agencies to ensure timely, high‑quality delivery
Oversee vendor invoicing, scopes of work, and deliverables as directed
Website & Digital Experience
Own website content strategy related to promotions, specials, page creation, and updates
Assist with website development, operations, and ongoing maintenance
Support initiatives related to ADA compliance, SEO, site infrastructure, and overall site integrity
Coordinate with vendors on website development projects as needed
Loyalty & Customer Experience
Assist in the management and optimization of the Customer Loyalty Program, ensuring a seamless and valuable customer experience
Support loyalty‑related processes, communications, and program enhancements
Analytics, Reporting & Optimization
Review and analyze campaign performance; provide post‑campaign analysis and insights
Manage Google Analytics, tagging, and reporting tools to track performance and inform decision‑making
Translate data into actionable recommendations for optimization and growth
Project & Workflow Management
Manage and oversee end‑to‑end campaign workflows to ensure timely execution
Maintain and communicate product status updates to support campaign planning
Track campaign progress and follow up to keep work moving on schedule
Manage and support the marketing trafficker, prioritizing work and resolving bottlenecks to ensure on‑time delivery
Operations & Cross‑Functional Collaboration
Manage and support multiple marketing projects across internal teams and third‑party partners
Work closely with the Marketing team to ensure consistent branding, creative presentation, and messaging
Follow and promote organizational best practices for marketing campaigns and workflows
Oversee administrative tasks and support departmental operations
Perform other duties as assigned
Supervisory Responsibilities
Manages a total of 1‑2 employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Passion for the cannabis industry and destigmatizing plant‑based wellness.
Creative thinker who thrives on innovation and storytelling.
Comfortable navigating ambiguity and change in a fast‑evolving regulatory space.
Excellent visual and written communication skills with a sharp eye for detail.
Education and/or Experience
Bachelor’s degree or equivalent experience
5+ years of experience in marketing strategy, campaign management, or marketing operations
Strong experience across digital marketing, experiential marketing, and vendor management
Familiarity with CRM platforms, e‑mail/SMS marketing, analytics tools, and website CMS platforms
Experience with Word‑Press or content management systems
Experience with basic website coding language (HTML, CSS, etc.)
Experience with Adobe Creative Cloud or similar design software
Experience with online advertising, paid search and programmatic advertising
Highly organized with the ability to manage multiple priorities in a fast‑paced environment
Strong communication and cross‑functional collaboration skills
Competencies
Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning – Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge – Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Design – Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem‑solving situations; uses reason even when dealing with emotional topics.
Customer Service – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Cooperation – Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co‑workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication – Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management – Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Delegation – Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People – Includes staff in planning, decision‑making, facilitation and process improvement; takes responsibility for subordinates' activities; makes self‑available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services; continually works to improve supervisory skills.
Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution – Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
Impact & Influence – Pursues and wins support for ideas; displays ability to influence key decision‑makers; achieves win‑win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
Recruitment & Staffing – Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
Cost Consciousness – Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
Ethics – Treats people with respect; promotes a harassment‑free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Strategic Thinking – Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays or unexpected events.
Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Dependability – Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; undertakes self‑development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Judgement – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision‑making process; makes timely decisions.
Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Safety and Security – Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
To perform this job successfully, a candidate should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry‑specific software.
Proficiency in social media management tools (e.g., Later, Sprout, Hootsuite) and analytics dashboards.
Working knowledge of Meta Business Suite, TikTok, YouTube Shorts, and LinkedIn campaigns and solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.
Certificates, Licenses, Registrations
Must be 21 years of age or older.
NV State Agent Card Required.
OSHA 30 Required (company paid) to be completed within 6 months of hiring.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.
All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
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