Social Media Manager & Digital Marketing Virtual Assistant
Virtual Colleague PH, Wilmington, North Carolina, United States, 28412
Industry:
Real Estate (Sales Consultant – Single Community Focus)
Location Focus:
Leland, Wilmington & broader North Carolina
Start Date:
ASAP once candidate is selected
ROLE OVERVIEW
Build brand awareness
Establish credibility in a competitive sales floor
Attract realtors and buyers
Create a strong social media presence
The client needs a proactive, collaborative VA who can:
Guide her on strategy
Conduct market research
Suggest content ideas
Build her social media foundation from scratch
Eventually help her move toward events and community positioning
This role is not just execution. It requires initiative and strategic thinking.
CORE RESPONSIBILITIES Social Media Setup & Optimization
Create and optimize
Facebook Business Page
Optimize Instagram profile for real estate branding
Ensure branding consistency (bio, highlights, profile image, contact details)
Set up content templates using Canva
Implement posting system & workflow
Content Creation & Management
Develop weekly content calendar
Create branded graphics using Canva
Write engaging captions tailored for:
Realtors
Local buyers
Out-of-town prospects
Post consistently on:
Facebook
Instagram
Content Types May Include
Community highlights
Property features
Testimonials
Educational real estate tips
“Why move to North Carolina” posts
Seasonal event posts
Personal branding content
Market Research & Strategy This is a key part of the role. The VA must:
Research North Carolina real estate trends
Identify realtor engagement strategies
Research competitors (other sales consultants)
Analyze what younger agents are doing effectively
Suggest positioning strategies for Nicole
Geographic Focus:
Leland, NC
Wilmington, NC
Charlotte & Raleigh (potential relocation buyers)
Broader North Carolina
Realtor Attraction Strategy Goal: Build relationships with realtors who can bring buyers.
Creating content targeted at realtors
Identifying realtor networks/groups
Supporting event promotion (future phase)
Suggesting collaboration opportunities
Event & Community Positioning (Future Phase)
Help plan event promotion campaigns
Create digital invites
Promote seasonal outdoor events (summer focus)
Build anticipation campaigns
Performance Tracking & Reporting
Weekly progress report
Engagement tracking
Growth metrics
Recommendations for improvement
End-of-day updates
Weekly summary report
IDEAL CANDIDATE PROFILE
Experience in real estate social media (preferred)
Strong Canva design skills
Proficient in Facebook & Instagram
Able to build strategy, not just execute
Conducts independent research
Proactive communicator
Comfortable working with non-tech-savvy client
Patient, collaborative, and consultative
Strong English communication skills
WORK STRUCTURE Initial Phase
10 hours per week (trial phase)
Flexible shift
Must provide proactive updates
Scaling Plan
Increase to 20 hours per week once systems are established
Potential long-term / full-time growth
#J-18808-Ljbffr
Real Estate (Sales Consultant – Single Community Focus)
Location Focus:
Leland, Wilmington & broader North Carolina
Start Date:
ASAP once candidate is selected
ROLE OVERVIEW
Build brand awareness
Establish credibility in a competitive sales floor
Attract realtors and buyers
Create a strong social media presence
The client needs a proactive, collaborative VA who can:
Guide her on strategy
Conduct market research
Suggest content ideas
Build her social media foundation from scratch
Eventually help her move toward events and community positioning
This role is not just execution. It requires initiative and strategic thinking.
CORE RESPONSIBILITIES Social Media Setup & Optimization
Create and optimize
Facebook Business Page
Optimize Instagram profile for real estate branding
Ensure branding consistency (bio, highlights, profile image, contact details)
Set up content templates using Canva
Implement posting system & workflow
Content Creation & Management
Develop weekly content calendar
Create branded graphics using Canva
Write engaging captions tailored for:
Realtors
Local buyers
Out-of-town prospects
Post consistently on:
Content Types May Include
Community highlights
Property features
Testimonials
Educational real estate tips
“Why move to North Carolina” posts
Seasonal event posts
Personal branding content
Market Research & Strategy This is a key part of the role. The VA must:
Research North Carolina real estate trends
Identify realtor engagement strategies
Research competitors (other sales consultants)
Analyze what younger agents are doing effectively
Suggest positioning strategies for Nicole
Geographic Focus:
Leland, NC
Wilmington, NC
Charlotte & Raleigh (potential relocation buyers)
Broader North Carolina
Realtor Attraction Strategy Goal: Build relationships with realtors who can bring buyers.
Creating content targeted at realtors
Identifying realtor networks/groups
Supporting event promotion (future phase)
Suggesting collaboration opportunities
Event & Community Positioning (Future Phase)
Help plan event promotion campaigns
Create digital invites
Promote seasonal outdoor events (summer focus)
Build anticipation campaigns
Performance Tracking & Reporting
Weekly progress report
Engagement tracking
Growth metrics
Recommendations for improvement
End-of-day updates
Weekly summary report
IDEAL CANDIDATE PROFILE
Experience in real estate social media (preferred)
Strong Canva design skills
Proficient in Facebook & Instagram
Able to build strategy, not just execute
Conducts independent research
Proactive communicator
Comfortable working with non-tech-savvy client
Patient, collaborative, and consultative
Strong English communication skills
WORK STRUCTURE Initial Phase
10 hours per week (trial phase)
Flexible shift
Must provide proactive updates
Scaling Plan
Increase to 20 hours per week once systems are established
Potential long-term / full-time growth
#J-18808-Ljbffr