Digital Marketing Specialist
Grocery Outlet Inc., Emeryville, California, United States, 94608
Our Mission:
Touching lives for the better Our Vision:
Touching lives by being the first choice for bargain-minded consumers in the U.S.
About the Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration- allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About the Role We’re looking for a Digital Marketing Specialist to support and execute key initiatives across ecommerce, email marketing, and our loyalty/mobile app programs. This role is ideal for a detail-oriented marketer who enjoys turning strategy into execution, working cross-functionally, and optimizing campaigns that directly impact customer engagement and sales.
You’ll play a critical role in supporting our digital ecosystem helping ensure promotions, content, and campaigns are delivered accurately, on time, and optimized for performance across channels. This role reports to the Director of Digital Marketing & CRM.
Responsibilities Include
Support day-to-day ecommerce marketing initiatives, including promotions, featured items, landing pages, and on-site content updates
Coordinate with merchandising, IT, and ecommerce teams to ensure accurate product representation, pricing, and promotional execution
Assist in QA and testing of ecommerce experiences across web and app
Monitor ecommerce performance metrics and help identify optimization opportunities
Build, schedule, and deploy email campaigns including weekly ads, promotions, lifecycle messaging, sweepstakes, and loyalty communications
Manage messaging calendars (including email, push, SMS) and ensure alignment with merchandising and promotional priorities
Perform QA on messaging content, links, segmentation, and rendering across device
Support A/B testing and performance reporting (open rates, CTR, conversions)
Manage mobile and cross-channel attribution execution to ensure accurate campaign tracking and performance measurement
Pull and analyze campaign performance reports across ecommerce, email, and app channel
Identify trends, insights, and recommendations to improve engagement, conversion, and retention
About The Pay
Base Salary Range: $35 – $40 Hourly
401(k) Profit Sharing
Final compensation will be determined based upon experience and skills and may vary based on location
About You
2–4 years of experience in digital, ecommerce, CRM, or lifecycle marketing
Hands-on experience with email marketing platforms (e.g., Braze, Salesforce Marketing Cloud, Klaviyo, or similar) and/or measurement and attribution platforms (e.g., Branch, Apps Flyer, or similar)
Familiarity with ecommerce platforms and promotional workflows
Strong attention to detail and comfort managing multiple projects simultaneously
Basic understanding of marketing metrics and performance analysis
Strong communication and organizational skills
Preferred
Experience in grocery, retail, or omnichannel marketing
Exposure to loyalty programs or mobile app marketing
Familiarity with A/B testing, segmentation, and personalization
Experience working with analytics tools (GA4, dashboards, BI tools)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Touching lives for the better Our Vision:
Touching lives by being the first choice for bargain-minded consumers in the U.S.
About the Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration- allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About the Role We’re looking for a Digital Marketing Specialist to support and execute key initiatives across ecommerce, email marketing, and our loyalty/mobile app programs. This role is ideal for a detail-oriented marketer who enjoys turning strategy into execution, working cross-functionally, and optimizing campaigns that directly impact customer engagement and sales.
You’ll play a critical role in supporting our digital ecosystem helping ensure promotions, content, and campaigns are delivered accurately, on time, and optimized for performance across channels. This role reports to the Director of Digital Marketing & CRM.
Responsibilities Include
Support day-to-day ecommerce marketing initiatives, including promotions, featured items, landing pages, and on-site content updates
Coordinate with merchandising, IT, and ecommerce teams to ensure accurate product representation, pricing, and promotional execution
Assist in QA and testing of ecommerce experiences across web and app
Monitor ecommerce performance metrics and help identify optimization opportunities
Build, schedule, and deploy email campaigns including weekly ads, promotions, lifecycle messaging, sweepstakes, and loyalty communications
Manage messaging calendars (including email, push, SMS) and ensure alignment with merchandising and promotional priorities
Perform QA on messaging content, links, segmentation, and rendering across device
Support A/B testing and performance reporting (open rates, CTR, conversions)
Manage mobile and cross-channel attribution execution to ensure accurate campaign tracking and performance measurement
Pull and analyze campaign performance reports across ecommerce, email, and app channel
Identify trends, insights, and recommendations to improve engagement, conversion, and retention
About The Pay
Base Salary Range: $35 – $40 Hourly
401(k) Profit Sharing
Final compensation will be determined based upon experience and skills and may vary based on location
About You
2–4 years of experience in digital, ecommerce, CRM, or lifecycle marketing
Hands-on experience with email marketing platforms (e.g., Braze, Salesforce Marketing Cloud, Klaviyo, or similar) and/or measurement and attribution platforms (e.g., Branch, Apps Flyer, or similar)
Familiarity with ecommerce platforms and promotional workflows
Strong attention to detail and comfort managing multiple projects simultaneously
Basic understanding of marketing metrics and performance analysis
Strong communication and organizational skills
Preferred
Experience in grocery, retail, or omnichannel marketing
Exposure to loyalty programs or mobile app marketing
Familiarity with A/B testing, segmentation, and personalization
Experience working with analytics tools (GA4, dashboards, BI tools)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr