Vice President of Sales
About the Company
High-growth beverage company
Industry Food & Beverages
Type Privately Held
About the Role
The Company is seeking a Vice President of Sales to lead the development and execution of a national sales strategy, with a primary focus on building the retail growth engine and overseeing the on-premise program in licensed accounts. The successful candidate will be responsible for owning the multi-year national sales strategy, building the retail roadmap, and leading the commercial organization. This role requires a senior commercial leader with a proven track record in beverage or CPG sales, particularly in scaling distribution and retail velocity from regional to national. The ideal candidate will have a builder mindset, be deeply fluent in retail, and have experience in on-premise management through distributor partners. Personal integrity, operational discipline, and a zero-tolerance approach to legal and regulatory shortcuts are essential.
Applicants for the Vice President of Sales position at the company should have a minimum of 10 years of sales leadership experience in beverage or CPG, with a strong emphasis on retail channel sales and chain authorizations. The role demands a leader with high standards of integrity, strong negotiation skills, and the ability to communicate effectively with senior leadership and board-level stakeholders. The candidate must be willing to travel extensively across the initial commercial focus states and be flexible in location with a regular presence in priority markets. A Bachelor's degree is required, with a preference for candidates holding an MBA or advanced degree. The role is pivotal in the company's expansion, and the ideal candidate will be adept at professionalizing commercial processes, recruiting and leading a scalable sales organization, and guiding the expansion from test markets to additional states.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Sales/Revenue
About the Company
High-growth beverage company
Industry Food & Beverages
Type Privately Held
About the Role
The Company is seeking a Vice President of Sales to lead the development and execution of a national sales strategy, with a primary focus on building the retail growth engine and overseeing the on-premise program in licensed accounts. The successful candidate will be responsible for owning the multi-year national sales strategy, building the retail roadmap, and leading the commercial organization. This role requires a senior commercial leader with a proven track record in beverage or CPG sales, particularly in scaling distribution and retail velocity from regional to national. The ideal candidate will have a builder mindset, be deeply fluent in retail, and have experience in on-premise management through distributor partners. Personal integrity, operational discipline, and a zero-tolerance approach to legal and regulatory shortcuts are essential.
Applicants for the Vice President of Sales position at the company should have a minimum of 10 years of sales leadership experience in beverage or CPG, with a strong emphasis on retail channel sales and chain authorizations. The role demands a leader with high standards of integrity, strong negotiation skills, and the ability to communicate effectively with senior leadership and board-level stakeholders. The candidate must be willing to travel extensively across the initial commercial focus states and be flexible in location with a regular presence in priority markets. A Bachelor's degree is required, with a preference for candidates holding an MBA or advanced degree. The role is pivotal in the company's expansion, and the ideal candidate will be adept at professionalizing commercial processes, recruiting and leading a scalable sales organization, and guiding the expansion from test markets to additional states.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Sales/Revenue