About Avoca
Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.
We’ve expanded to 85 employees in under two years, backed by a high-energy, in‑office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category‑defining platform for AI‑driven customer engagement.
We’re serving the largest brands in home services, and grew 10x in 2025. With a high‑performance, in‑office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.
About the Role
As Director of Mid-Market Sales , you will lead and elevate our mid‑market sales organization, driving performance, consistency, and execution excellence across the segment.
This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets.
This role is ideal for a sales leader who thrives in high‑accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid‑market team.
What You’ll Do
- Own mid‑market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.
- Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.
- Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.
- Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.
- Identify skill gaps and implement targeted enablement programs to raise performance across the team.
- Refine messaging, positioning, and demo execution to increase conversion rates and ACV.
- Lead by example in strategic deals, modeling best-in-class mid‑market selling behavior.
- Establish clear performance standards and accountability across the team.
What You’ll Bring
- 6+ years of B2B SaaS sales experience, with 2+ years leading mid‑market or enterprise AEs.
- Strong track record of improving rep performance through hands‑on coaching.
- Experience scaling and optimizing mid‑market sales motions.
- Proven ability to drive forecast accuracy and operational rigor.
- Deep expertise in discovery‑led, consultative sales.
- Ability to diagnose pipeline issues and implement corrective action quickly.
- Clear, confident communicator who can raise the bar on performance standards.
- High ownership mentality and comfort operating in fast‑moving, in‑office environments.
Why Avoca
At Avoca, you’ll play a critical role in scaling the mid‑market engine at the center of a massive opportunity. You’ll work with an ambitious, fast‑moving team and have direct impact on revenue, team performance, and company trajectory.
If you’re excited to coach, elevate, and drive excellence across a high‑potential mid‑market sales team, we’d love to meet you.
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