Sr Social Media Specialist - BSC Mid-Atlantic North Comms (Hybrid)
Exelon, Newark, Delaware, United States, 19711
Who We Are
We're powering a cleaner, brighter future.
Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 20,000 colleagues strong serving more than 10.7 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive.
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
Primary Purpose
PRIMARY PURPOSE OF POSITION
Exelon's Digital, Social and Content team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with Exelon's external agencies, the Senior Social Media Specialist position provides social media and digital communication's support to Exelon's companywide brand strategy, advertising and integrated marketing campaigns. The position helps drive Exelon's overall content strategy for owned social media channels and digital properties and routinely collaborates across other Exelon BSC business functions and operating companies to develop digital content that supports issue and messaging priorities and ensures consistent messaging and corporate identity on all digital properties across the enterprise. The position will also assist in the deployment of enterprise-wide social media software as well as and the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Sr. Manager, Marketing.
Primary Duties
PRIMARY DUTIES AND ACCOUNTABILITIES
Serve as primary point of contact for Exelon business units and operating companies for best practices on social media, content development and enterprise social software deployment. (10%)
Grow, track and organize channel audiences across all Exelon owned social media platforms. Develop paid and organic strategy to grown channel audiences that reflect company's audience segments, and maintain the cross-company content calendar. (10%)
Create and execute organic and paid social media campaigns, guide strategy, and interpret analytics to positively contribute to and influence the success of digital content. (25%)
Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities. (25%)
Collaborate with colleagues from Exelon business units and operating companies to share content and ensure message continuity across the enterprise. Develop and champion new procedures to increase collaboration and effective message dissemination across the enterprise. (5%)
Establish and manage regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of content. (10%)
Monitor trends in social media tools, applications, channels, design and strategy. Develop strategies for onboarding any new platforms. (5%)
Establish and manage influencer outreach program alongside insight and analytics team. (5%)
Manage, deploy and cultivate LinkedIn Elevate employee digital ambassador program. (5%)
Job Scope
JOB SCOPE
Position reports to the Sr. Manager, Marketing.
Requires ability to travel.
Requires ability to work extended hours in evening and/or weekend.
Minimum Qualifications
MINIMUM QUALIFICATIONS
4-year relevant degree and 4-7 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience.
Demonstrated ability to produce comprehensive and innovative social media strategies in support of high-profile initiatives and campaigns.
Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.
Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.
Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.
Experience managing or interacting with digital agencies and internal IT stakeholders.
Familiarity with design and web development processes and guiding principles.
Experience interfacing with executives and management personnel.
Demonstrated commitment to continuous personal and professional growth and development.
Preferred Qualifications
PREFERRED QUALIFICATIONS
Ability to translate complex industry issues into rich and engaging digital and social content.
Experience with Spredfast or other enterprise social media management platforms.
Experience with Crimson Hexagon or other enterprise level social listening platforms.
Proficiency with Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets and analyze results.
Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.
Energy business/industry knowledge.
Benefits
Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors: $80,800.00/Yr. - $111,100.00/Yr.
Annual Bonus for eligible positions: 15%
401(k) match and annual company contribution
Medical, dental and vision insurance
Life and disability insurance
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
Employee Assistance Program and resources for mental and emotional support
Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
Referral bonus program
And much more
Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.
Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at DandI@exeloncorp.com.
We're powering a cleaner, brighter future.
Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 20,000 colleagues strong serving more than 10.7 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive.
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
Primary Purpose
PRIMARY PURPOSE OF POSITION
Exelon's Digital, Social and Content team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with Exelon's external agencies, the Senior Social Media Specialist position provides social media and digital communication's support to Exelon's companywide brand strategy, advertising and integrated marketing campaigns. The position helps drive Exelon's overall content strategy for owned social media channels and digital properties and routinely collaborates across other Exelon BSC business functions and operating companies to develop digital content that supports issue and messaging priorities and ensures consistent messaging and corporate identity on all digital properties across the enterprise. The position will also assist in the deployment of enterprise-wide social media software as well as and the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Sr. Manager, Marketing.
Primary Duties
PRIMARY DUTIES AND ACCOUNTABILITIES
Serve as primary point of contact for Exelon business units and operating companies for best practices on social media, content development and enterprise social software deployment. (10%)
Grow, track and organize channel audiences across all Exelon owned social media platforms. Develop paid and organic strategy to grown channel audiences that reflect company's audience segments, and maintain the cross-company content calendar. (10%)
Create and execute organic and paid social media campaigns, guide strategy, and interpret analytics to positively contribute to and influence the success of digital content. (25%)
Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities. (25%)
Collaborate with colleagues from Exelon business units and operating companies to share content and ensure message continuity across the enterprise. Develop and champion new procedures to increase collaboration and effective message dissemination across the enterprise. (5%)
Establish and manage regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of content. (10%)
Monitor trends in social media tools, applications, channels, design and strategy. Develop strategies for onboarding any new platforms. (5%)
Establish and manage influencer outreach program alongside insight and analytics team. (5%)
Manage, deploy and cultivate LinkedIn Elevate employee digital ambassador program. (5%)
Job Scope
JOB SCOPE
Position reports to the Sr. Manager, Marketing.
Requires ability to travel.
Requires ability to work extended hours in evening and/or weekend.
Minimum Qualifications
MINIMUM QUALIFICATIONS
4-year relevant degree and 4-7 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience.
Demonstrated ability to produce comprehensive and innovative social media strategies in support of high-profile initiatives and campaigns.
Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.
Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.
Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.
Experience managing or interacting with digital agencies and internal IT stakeholders.
Familiarity with design and web development processes and guiding principles.
Experience interfacing with executives and management personnel.
Demonstrated commitment to continuous personal and professional growth and development.
Preferred Qualifications
PREFERRED QUALIFICATIONS
Ability to translate complex industry issues into rich and engaging digital and social content.
Experience with Spredfast or other enterprise social media management platforms.
Experience with Crimson Hexagon or other enterprise level social listening platforms.
Proficiency with Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets and analyze results.
Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.
Energy business/industry knowledge.
Benefits
Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors: $80,800.00/Yr. - $111,100.00/Yr.
Annual Bonus for eligible positions: 15%
401(k) match and annual company contribution
Medical, dental and vision insurance
Life and disability insurance
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
Employee Assistance Program and resources for mental and emotional support
Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
Referral bonus program
And much more
Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.
Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at DandI@exeloncorp.com.