Communications Strategist
Principal Financial Group, Charlotte, North Carolina, United States, 28245
What You'll Do
We're looking for a Communications Strategist to join the Customer Care Communications team. This role will be responsible for developing innovative strategic recommendations that effectively engage and activate target customer markets on operational communications.
Here are some examples of what you'll be doing:
Develop internal and external communication strategies for complex operational initiatives
Collaborate with business partners to develop strategic communication plans that include, timing, tactics and key messages for multiple audiences (internal, advisor, TPA, plans sponsor, participant)
Influence leaders and decision makers to gain strategic commitment
Cultivate a deep understanding and application of market research, competitive trends, dynamics and regulations
Track, analyze and communicate results
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are
A bachelor's degree or equivalent experience
4+ years of communications strategy experience preferably with financial services / retirement industry internal audiences
A solid understanding of communication or marketing strategy.
Experience developing strategic programs that deliver measurable results.
The ability to turn data and insights into clear recommendations.
Strong critical thinking and the ability to align stakeholders around a unified message.
A general understanding of customer journeys, competitive trends, and customer experience.
Skills that will help you stand out:
Project management experience.
Experience with Wrike and Salesforce Marketing Cloud
Strong analytical, leadership, problem-solving, decision-making, negotiation, planning, facilitation, and presentation skills.
Demonstrate excellent organizational, interpersonal, and communication skills (verbal and written).
Be results driven and detail oriented with the ability to manage change in a dynamic environment.
Job Level
We're open to considering talent at the Sr Strategist level based on experience and skills.
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$84600 - $140000 / year
Salary Details
The following levels and locations are examples of market-specific salary ranges across different job levels and geographies. Candidates will be evaluated to determine the appropriate job level based on their skills and experience.
Grand Island, NE / Wichita, KS:
Strategist: $84,600 - $114,300 / year
Sr Strategist: $104,400 - $140,000 / year
Des Moines, IA / Tampa, FL:
Strategist: $89,300 - $120,650 / year
Sr. Strategist: $110,200 - $140,000 / year
Charlotte, NC / Dallas, TX:
Strategist: $94,000 - $127,000 / year
Sr. Strategist: $116,000 - $140,000/ year
Chicago, IL /Denver, CO / Minneapolis, MN:
Strategist: $103,400 - $139,700/ year
Sr. Strategist: $127,600 - $140,000 / year
Los Angeles, CA / New York City, NY:
Strategist: $112,800 - $140,00/ year
Sr. Strategist: $139,700 - $140,00/ year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
2/17/2026
Most Recently Posted Date
2/17/2026
LinkedIn Remote Hashtag
#LI-Remote
We're looking for a Communications Strategist to join the Customer Care Communications team. This role will be responsible for developing innovative strategic recommendations that effectively engage and activate target customer markets on operational communications.
Here are some examples of what you'll be doing:
Develop internal and external communication strategies for complex operational initiatives
Collaborate with business partners to develop strategic communication plans that include, timing, tactics and key messages for multiple audiences (internal, advisor, TPA, plans sponsor, participant)
Influence leaders and decision makers to gain strategic commitment
Cultivate a deep understanding and application of market research, competitive trends, dynamics and regulations
Track, analyze and communicate results
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are
A bachelor's degree or equivalent experience
4+ years of communications strategy experience preferably with financial services / retirement industry internal audiences
A solid understanding of communication or marketing strategy.
Experience developing strategic programs that deliver measurable results.
The ability to turn data and insights into clear recommendations.
Strong critical thinking and the ability to align stakeholders around a unified message.
A general understanding of customer journeys, competitive trends, and customer experience.
Skills that will help you stand out:
Project management experience.
Experience with Wrike and Salesforce Marketing Cloud
Strong analytical, leadership, problem-solving, decision-making, negotiation, planning, facilitation, and presentation skills.
Demonstrate excellent organizational, interpersonal, and communication skills (verbal and written).
Be results driven and detail oriented with the ability to manage change in a dynamic environment.
Job Level
We're open to considering talent at the Sr Strategist level based on experience and skills.
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$84600 - $140000 / year
Salary Details
The following levels and locations are examples of market-specific salary ranges across different job levels and geographies. Candidates will be evaluated to determine the appropriate job level based on their skills and experience.
Grand Island, NE / Wichita, KS:
Strategist: $84,600 - $114,300 / year
Sr Strategist: $104,400 - $140,000 / year
Des Moines, IA / Tampa, FL:
Strategist: $89,300 - $120,650 / year
Sr. Strategist: $110,200 - $140,000 / year
Charlotte, NC / Dallas, TX:
Strategist: $94,000 - $127,000 / year
Sr. Strategist: $116,000 - $140,000/ year
Chicago, IL /Denver, CO / Minneapolis, MN:
Strategist: $103,400 - $139,700/ year
Sr. Strategist: $127,600 - $140,000 / year
Los Angeles, CA / New York City, NY:
Strategist: $112,800 - $140,00/ year
Sr. Strategist: $139,700 - $140,00/ year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
2/17/2026
Most Recently Posted Date
2/17/2026
LinkedIn Remote Hashtag
#LI-Remote