Job Description
Job Title: Marketing Manager
Location: White Rock Medical Center – Dallas, TX
Job Type: Full-Time, on-site
About Us:
White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement.
Position Summary:
The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities.
Key Responsibilities:
Leadership & People Management:
Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills.
Build lightweight processes and standards (briefs, calendars, templates).
Strategy & Planning:
Own annual and quarterly marketing plans for service lines and community programs.
Develop and present budget proposals, forecasts, and ROI models.
Establish brand governance and content guidelines.
Hands-On Execution:
Partner with Coordinator to create and publish content across web, social, and email.
Lead community outreach programs and health fairs.
Manage vendor relationships and negotiate contracts.
Data, CRM & Measurement:
Define KPIs and dashboards for patient acquisition and engagement.
Run A/B tests and optimize funnels.
Compliance & Reputation:
Ensure HIPAA-compliant marketing practices.
Support reputation management and crisis communications.
Benefits:
Health, dental, and vision insurance
Paid time off and holidays
Professional development opportunities
Retirement plan options
Requirements:
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field.
A minimum of 3-5 years of progressive marketing experience in a hospital setting.
Demonstrated success in leading small teams and hands-on execution.
Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics).
Exceptional writing, editing, and project management skills.
Preferred Skills:
Experience with CRM systems and analytics tools.
Experience proving ROI for campaigns.
Familiarity with HIPAA-compliant workflows; PR experience.
Bilingual (English/Spanish) is a plus.
MBA, MPH, or relevant certifications a plus.
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Location: White Rock Medical Center – Dallas, TX
Job Type: Full-Time, on-site
About Us:
White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement.
Position Summary:
The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities.
Key Responsibilities:
Leadership & People Management:
Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills.
Build lightweight processes and standards (briefs, calendars, templates).
Strategy & Planning:
Own annual and quarterly marketing plans for service lines and community programs.
Develop and present budget proposals, forecasts, and ROI models.
Establish brand governance and content guidelines.
Hands-On Execution:
Partner with Coordinator to create and publish content across web, social, and email.
Lead community outreach programs and health fairs.
Manage vendor relationships and negotiate contracts.
Data, CRM & Measurement:
Define KPIs and dashboards for patient acquisition and engagement.
Run A/B tests and optimize funnels.
Compliance & Reputation:
Ensure HIPAA-compliant marketing practices.
Support reputation management and crisis communications.
Benefits:
Health, dental, and vision insurance
Paid time off and holidays
Professional development opportunities
Retirement plan options
Requirements:
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field.
A minimum of 3-5 years of progressive marketing experience in a hospital setting.
Demonstrated success in leading small teams and hands-on execution.
Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics).
Exceptional writing, editing, and project management skills.
Preferred Skills:
Experience with CRM systems and analytics tools.
Experience proving ROI for campaigns.
Familiarity with HIPAA-compliant workflows; PR experience.
Bilingual (English/Spanish) is a plus.
MBA, MPH, or relevant certifications a plus.
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