We are looking for a Bilingual (English/Spanish) Copywriter with 3-5 years of experience and comprehensive understanding of Latino culture in the United States to join our creative team.
Education Education:
Undergraduate degree preferred
Strategy / Idea Generation / Copy Development
Passionate about bringing creative solutions forward
Think conceptually, and executionally to find the best creative solutions per project
Participate in concept development sessions
Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
Work closely with art director to ensure mutual integrity of the idea
Share’s copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bullseye target
Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.
Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
Ensure all copy is timed and measured to fit within the specified medium
Constantly work to improve the quality of conception development and copy
Effectively collaborate with extended teams to enhance original ad concepts
Creative Management
Retrieves work orders from Traffic for assigned projects
Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessions
Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
Give copy to project manager to route to Account Management
Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
Ensures agency procedures are followed
Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
Maintains and updates files on server
Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
The ability to manage and execute ongoing assignments internally with minimal supervision
Production
Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
Proofread the type, mechanicals, and proofs.
Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
Adheres to timeline/production schedule on assigned account
Skill / Knowledge Requirements
Understands the advertising business
Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
Imaginative writer; proven in various formats (broadcast, print, non-traditional)
Familiar with production requirements including time factors associated w/print & broadcast and cost implications
Good listener
Observant in US Latin marketplace; understand how to make connections with targeted consumers
Ability to communicate well in English and Spanish; express ideas, perspective
Ability to present in Spanish & English
Resourceful; able to problem solve effectively
Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
Good organizational skills; attention to detail
Understands basic production processes associated with print & broadcast
Good communicator with error-free written skills
Ability to prioritize tasks and manage time
Basic copywriting skills
Collaborates well with art directors & creative supervisors
Computer programs (Microsoft Word, Keynote, Power Point)
Must be legally authorized to work in the United States at the time of employment.
No sponsorship will be offered.
Click on
APPLY TO THIS JOB
and attach your resume.
#J-18808-Ljbffr
Education Education:
Undergraduate degree preferred
Strategy / Idea Generation / Copy Development
Passionate about bringing creative solutions forward
Think conceptually, and executionally to find the best creative solutions per project
Participate in concept development sessions
Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
Work closely with art director to ensure mutual integrity of the idea
Share’s copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bullseye target
Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.
Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
Ensure all copy is timed and measured to fit within the specified medium
Constantly work to improve the quality of conception development and copy
Effectively collaborate with extended teams to enhance original ad concepts
Creative Management
Retrieves work orders from Traffic for assigned projects
Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessions
Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
Give copy to project manager to route to Account Management
Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
Ensures agency procedures are followed
Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
Maintains and updates files on server
Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
The ability to manage and execute ongoing assignments internally with minimal supervision
Production
Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
Proofread the type, mechanicals, and proofs.
Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
Adheres to timeline/production schedule on assigned account
Skill / Knowledge Requirements
Understands the advertising business
Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
Imaginative writer; proven in various formats (broadcast, print, non-traditional)
Familiar with production requirements including time factors associated w/print & broadcast and cost implications
Good listener
Observant in US Latin marketplace; understand how to make connections with targeted consumers
Ability to communicate well in English and Spanish; express ideas, perspective
Ability to present in Spanish & English
Resourceful; able to problem solve effectively
Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
Good organizational skills; attention to detail
Understands basic production processes associated with print & broadcast
Good communicator with error-free written skills
Ability to prioritize tasks and manage time
Basic copywriting skills
Collaborates well with art directors & creative supervisors
Computer programs (Microsoft Word, Keynote, Power Point)
Must be legally authorized to work in the United States at the time of employment.
No sponsorship will be offered.
Click on
APPLY TO THIS JOB
and attach your resume.
#J-18808-Ljbffr