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Fractional PR Strategist

Gofractional, Las Vegas, Nevada, us, 89105

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Description MassMedia Marketing + Advertising + PR is a women-owned, integrated agency partnering with founder-led, mid‑market, and private‑equity-backed brands to drive growth through smart strategy, earned media, and results-driven storytelling. We are seeking an experienced Contract PR Senior Level Strategist to support client strategy, executive positioning, and earned media programs across multiple industries.

Key Responsibilities

Develop comprehensive PR and communications strategies aligned with client business goals

Lead executive positioning, thought leadership, and media strategy development

Identify strong story angles, messaging frameworks, and news hooks

Guide earned media strategy across regional and national outlets

Support crisis communications, issues management, and reputation strategy when needed

Collaborate with internal PR managers, account teams, and clients

Provide strategic oversight and direction on media outreach, not just pitching

Participate in client meetings as a strategic advisor when needed

Requirements

8–15+ years of PR or communications experience (agency and/or in-house)

Proven background in strategic PR, not only media relations

Experience with executive thought leadership and C‑suite communications

Strong understanding of earned media, brand credibility, and narrative building

Ability to quickly understand complex businesses and industries

Confident client‑facing communicator and advisor

Organized, responsive, and comfortable working in a fast‑paced agency environment

Experience in industries such as real estate, construction, healthcare, legal, hospitality, or consumer brands is a plus

Benefits

Contract / fractional engagement

Flexible hours based on client needs

Hourly or monthly retainer

Opportunity for ongoing work with a growing agency

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