Chief Marketing Officer (CMO)
About the Company
Respected B2B education organization
Industry Education Management
Type Educational Institution
About the Role
The Company is seeking a Chief Marketing Officer (CMO) with a strong background in marketing and advertising leadership, particularly in the B2B sector. The successful candidate will be responsible for driving both strategic and tactical marketing and advertising efforts, with a focus on meeting and exceeding revenue and performance targets. This role involves overseeing multi-channel campaigns, optimizing digital and print marketing, and leading a team to ensure a seamless customer journey and effective lead capture. The CMO will also be expected to have a deep understanding of data-driven analysis, campaign optimization, and full-funnel strategy development across B2B and B2C channels.
Applicants for the CMO position at the company should have a minimum of 8 years' of experience in marketing and advertising leadership, with at least 3 years' specifically in leading inbound marketing strategy. A Bachelor's degree in marketing, communications, or a related field is required, with an MBA being preferred. The ideal candidate will have advanced experience with HubSpot and be familiar with Salesforce, WordPress, and WooCommerce. Strong team leadership, strategic vision, and communication skills are essential, as is the ability to be results-driven, adaptable, and collaborative. The role also requires the candidate to be up-to-date with leading digital platforms and may involve occasional travel.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing
About the Company
Respected B2B education organization
Industry Education Management
Type Educational Institution
About the Role
The Company is seeking a Chief Marketing Officer (CMO) with a strong background in marketing and advertising leadership, particularly in the B2B sector. The successful candidate will be responsible for driving both strategic and tactical marketing and advertising efforts, with a focus on meeting and exceeding revenue and performance targets. This role involves overseeing multi-channel campaigns, optimizing digital and print marketing, and leading a team to ensure a seamless customer journey and effective lead capture. The CMO will also be expected to have a deep understanding of data-driven analysis, campaign optimization, and full-funnel strategy development across B2B and B2C channels.
Applicants for the CMO position at the company should have a minimum of 8 years' of experience in marketing and advertising leadership, with at least 3 years' specifically in leading inbound marketing strategy. A Bachelor's degree in marketing, communications, or a related field is required, with an MBA being preferred. The ideal candidate will have advanced experience with HubSpot and be familiar with Salesforce, WordPress, and WooCommerce. Strong team leadership, strategic vision, and communication skills are essential, as is the ability to be results-driven, adaptable, and collaborative. The role also requires the candidate to be up-to-date with leading digital platforms and may involve occasional travel.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing