Vice President of Wellness, Longevity & Performance
Proper Hospitality, Los Angeles, California, United States, 90079
Proper Hospitality is seeking a Vice President of Wellness, Longevity & Performance to join our corporate team in Los Angeles.
Position Overview Proper is scaling a Wellness, Longevity & Performance platform that integrates diagnostics, recovery, and structured lifestyle programming into select properties. This is not a spa expansion, but a revenue vertical intended to increase ancillary capture, extend length of stay, and stabilize seasonality in resort markets. The platform will launch with our upcoming flagship hotel, Lake Tahoe Proper.
The VP will design, launch, and scale the platform, owning product strategy, operating model, clinical partnerships, capital deployment, and financial performance. This role reports to the Founders and works closely with Development, Asset Management, Operations, Commercial, and Brand.
Core Responsibilities
Platform & Product Define structured programs and modular services Establish the diagnostic and recovery stack for urban and resort formats Ensure alignment with Proper’s design-led brand
Operating Model Build standardized clinical and performance SOPs Design a lean staffing model balancing medical oversight and scalable treatments Establish regulatory frameworks with legal counsel Select and manage diagnostic and recovery technology partners
Financial Ownership Set and manage KPIs including protocol capture rate, ancillary penetration, and average length of stay impact Partner with Asset Management to measure longevity-driven TRevPAR lift Oversee capital allocation and enforce ROI thresholds Deliver measurable contribution to total property revenue and margin
Talent Recruit contract medical directors and hire lead longevity RNs Build a team that integrates clinical credibility with hospitality standards
Experience Profile 10–15 years in integrated wellness, performance hospitality, or destination health environments Senior leadership experience at high-end wellness or longevity platforms Experience launching or scaling multi-unit wellness operations Strong P&L ownership and capital discipline Familiarity with regulated clinical environments
Success in This Role Achieve defined capture and ancillary revenue targets Demonstrate measurable ALOS extension tied to structured programs Build a repeatable platform suitable for portfolio-wide rollout Position longevity as a durable, high-margin contributor to property economics
Why This Is Career-Defining This role combines real estate integration, P&L accountability, and multi-property scale within a design-led hospitality brand. The leader who succeeds will not simply operate a wellness center. They will build a new revenue vertical inside Proper and help define how longevity integrates into the next generation of luxury hotels.
Salary $220,000-240,000
Proper Perks & Benefits
Compensation & Recognition Competitive Salary + Bonus : Rewarding exceptional talent and performance across all levels. Recognition Programs : Celebrating achievements big and small through company-wide appreciation and milestone rewards. Annual Performance Reviews : Regular opportunities for feedback, growth, and advancement.
Culture of Growth & Belonging Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice. Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery. Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams. Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Health & Wellness Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs. Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources. Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
Time Off & Flexibility Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members. Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement. Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
Financial Wellbeing & Core Protections 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation. Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage. Financial Education : Access to planning tools and workshops to support long-term stability and growth.
Lifestyle & Travel Perks Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio. Design Hotels Partnership : 50% off participating Marriott Design Hotels. Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets. Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the
Best Places to Work
in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the
Pillars of Proper , we show up with warmth and authenticity ( Care Proper ), strive for excellence in everything we do ( Achieve Proper ), think creatively and resourcefully ( Imagine Proper ), and take pride in the style and culture that make us who we are ( Present Proper ).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our
Best Place to Work
initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in
building beautiful experiences together , for our guests and for one another.
Position Overview Proper is scaling a Wellness, Longevity & Performance platform that integrates diagnostics, recovery, and structured lifestyle programming into select properties. This is not a spa expansion, but a revenue vertical intended to increase ancillary capture, extend length of stay, and stabilize seasonality in resort markets. The platform will launch with our upcoming flagship hotel, Lake Tahoe Proper.
The VP will design, launch, and scale the platform, owning product strategy, operating model, clinical partnerships, capital deployment, and financial performance. This role reports to the Founders and works closely with Development, Asset Management, Operations, Commercial, and Brand.
Core Responsibilities
Platform & Product Define structured programs and modular services Establish the diagnostic and recovery stack for urban and resort formats Ensure alignment with Proper’s design-led brand
Operating Model Build standardized clinical and performance SOPs Design a lean staffing model balancing medical oversight and scalable treatments Establish regulatory frameworks with legal counsel Select and manage diagnostic and recovery technology partners
Financial Ownership Set and manage KPIs including protocol capture rate, ancillary penetration, and average length of stay impact Partner with Asset Management to measure longevity-driven TRevPAR lift Oversee capital allocation and enforce ROI thresholds Deliver measurable contribution to total property revenue and margin
Talent Recruit contract medical directors and hire lead longevity RNs Build a team that integrates clinical credibility with hospitality standards
Experience Profile 10–15 years in integrated wellness, performance hospitality, or destination health environments Senior leadership experience at high-end wellness or longevity platforms Experience launching or scaling multi-unit wellness operations Strong P&L ownership and capital discipline Familiarity with regulated clinical environments
Success in This Role Achieve defined capture and ancillary revenue targets Demonstrate measurable ALOS extension tied to structured programs Build a repeatable platform suitable for portfolio-wide rollout Position longevity as a durable, high-margin contributor to property economics
Why This Is Career-Defining This role combines real estate integration, P&L accountability, and multi-property scale within a design-led hospitality brand. The leader who succeeds will not simply operate a wellness center. They will build a new revenue vertical inside Proper and help define how longevity integrates into the next generation of luxury hotels.
Salary $220,000-240,000
Proper Perks & Benefits
Compensation & Recognition Competitive Salary + Bonus : Rewarding exceptional talent and performance across all levels. Recognition Programs : Celebrating achievements big and small through company-wide appreciation and milestone rewards. Annual Performance Reviews : Regular opportunities for feedback, growth, and advancement.
Culture of Growth & Belonging Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice. Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery. Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams. Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Health & Wellness Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs. Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources. Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
Time Off & Flexibility Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members. Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement. Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
Financial Wellbeing & Core Protections 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation. Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage. Financial Education : Access to planning tools and workshops to support long-term stability and growth.
Lifestyle & Travel Perks Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio. Design Hotels Partnership : 50% off participating Marriott Design Hotels. Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets. Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the
Best Places to Work
in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the
Pillars of Proper , we show up with warmth and authenticity ( Care Proper ), strive for excellence in everything we do ( Achieve Proper ), think creatively and resourcefully ( Imagine Proper ), and take pride in the style and culture that make us who we are ( Present Proper ).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our
Best Place to Work
initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in
building beautiful experiences together , for our guests and for one another.