The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
As the
Retail Sales Manager Team Lead- UDS , you’ll lead manage the Vita Coco UDS RSM team in stores to achieve product distribution, display execution, and revenue goals in the Market. You’ll focus on the distribution, display and shelf/cooler opportunities for the UDS/AOM channel in the assigned territory and represent the company to distributor partners in all sales-oriented activities.
This is a mid-level in-field role covering the
METRO-NY region
and will report directly to the Senior Market Manager.
WHAT YOU’LL DO:
Manage, mentor, and develop the Field Team to expand UDS/AOM business.
Maintain a balance between admin days (~20% of time), in-field days (~60% of time), and work-with days (~20% of time).
Drive sales, distribution, and brand presence across our top UDS account customers, working closely with marketing to develop innovative solutions.
Plan and prepare innovation launches, new retail programs and market blitzes.
Sell the entire Vita Coco portfolio at account level and achieve KPIs on cases sold, displays, and new distribution availability.
Utilize CRM tools to build account call history, record accomplishments, and optimize your daily schedule.
Analyze weekly sales reports to identify opportunities and assess under-performing accounts
Forge strong partnership with Distributor Sales team and demonstrate best practices.
Develop and maintain relationships with key retail accounts while opening new accounts to grow brand visibility and distribution.
Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needs from Independent Distributor Sales Managers, KDP Branch Managers & District Managers
Build, move and improve display execution and/or product placement to ensure optimal location of all company products in assigned stores.
Measure and audit individual accounts and execution following each visit.
Support consumer and retail activity by route-riding with distribution partners.
WHAT YOU’LL BRING:
3+ years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
Experience mentoring and coaching Retail Sales Managers.
A proven ability to approach accounts in an innovative and creative way to expand the business
A professional demeanor when working with co-workers, distributors, retail reps, and customers.
Exceptional customer service, interpersonal and communication skills (both written and verbal)
Strong presentation, public speaking, and premium-selling skills.
A collaborative mindset with the ability to work independently when needed.
Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint), with the ability to present business plans, results, and insights to peers, managers and distributors.
KEY COMPETENCIES:
Demonstrate the ability to drive sales results and expand business opportunities through effective execution of growth-focused strategies.
Effectively manage key accounts by developing and executing strategic plans that maximize performance and long-term partnership value.
Ensure high-quality retail execution by optimizing product placement, displays, and merchandising standards to elevate brand visibility and sales.
Ability to mentor, coach, and guide a team to elevate performance and drive consistent, high-quality execution across the market.[TM2.1]
ADDITIONAL QUALIFICATIONS
Ability to travel regularly within the assigned market
Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time
Willingness to travel between multiple accounts each day, visiting 12-20 stores.
A NOTE FROM US We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
A reasonable estimate of the current pay range for this position is $58,000 - $68,000 per year. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
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In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
As the
Retail Sales Manager Team Lead- UDS , you’ll lead manage the Vita Coco UDS RSM team in stores to achieve product distribution, display execution, and revenue goals in the Market. You’ll focus on the distribution, display and shelf/cooler opportunities for the UDS/AOM channel in the assigned territory and represent the company to distributor partners in all sales-oriented activities.
This is a mid-level in-field role covering the
METRO-NY region
and will report directly to the Senior Market Manager.
WHAT YOU’LL DO:
Manage, mentor, and develop the Field Team to expand UDS/AOM business.
Maintain a balance between admin days (~20% of time), in-field days (~60% of time), and work-with days (~20% of time).
Drive sales, distribution, and brand presence across our top UDS account customers, working closely with marketing to develop innovative solutions.
Plan and prepare innovation launches, new retail programs and market blitzes.
Sell the entire Vita Coco portfolio at account level and achieve KPIs on cases sold, displays, and new distribution availability.
Utilize CRM tools to build account call history, record accomplishments, and optimize your daily schedule.
Analyze weekly sales reports to identify opportunities and assess under-performing accounts
Forge strong partnership with Distributor Sales team and demonstrate best practices.
Develop and maintain relationships with key retail accounts while opening new accounts to grow brand visibility and distribution.
Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needs from Independent Distributor Sales Managers, KDP Branch Managers & District Managers
Build, move and improve display execution and/or product placement to ensure optimal location of all company products in assigned stores.
Measure and audit individual accounts and execution following each visit.
Support consumer and retail activity by route-riding with distribution partners.
WHAT YOU’LL BRING:
3+ years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
Experience mentoring and coaching Retail Sales Managers.
A proven ability to approach accounts in an innovative and creative way to expand the business
A professional demeanor when working with co-workers, distributors, retail reps, and customers.
Exceptional customer service, interpersonal and communication skills (both written and verbal)
Strong presentation, public speaking, and premium-selling skills.
A collaborative mindset with the ability to work independently when needed.
Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint), with the ability to present business plans, results, and insights to peers, managers and distributors.
KEY COMPETENCIES:
Demonstrate the ability to drive sales results and expand business opportunities through effective execution of growth-focused strategies.
Effectively manage key accounts by developing and executing strategic plans that maximize performance and long-term partnership value.
Ensure high-quality retail execution by optimizing product placement, displays, and merchandising standards to elevate brand visibility and sales.
Ability to mentor, coach, and guide a team to elevate performance and drive consistent, high-quality execution across the market.[TM2.1]
ADDITIONAL QUALIFICATIONS
Ability to travel regularly within the assigned market
Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time
Willingness to travel between multiple accounts each day, visiting 12-20 stores.
A NOTE FROM US We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
A reasonable estimate of the current pay range for this position is $58,000 - $68,000 per year. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
#J-18808-Ljbffr