Vice President of Customer Engagement and Retention

Vice President of Customer Engagement and Retention About the Company We are an innovative provider of health-centered coffee and beverage products, committed to enhancing our customers' health and overall experience. Industry Food & Beverages Type Privately Held Founded 2021 Employees 51-200 About the Role We invite you to join our dynamic team as the Vice President of Customer Engagement and Retention! In this pivotal role, you will lead initiatives to enhance our post-purchase journey and develop compelling retention strategies. Your deep expertise in Customer Relationship Management (CRM), subscription models, and customer loyalty will be critical to our growth. You will track key performance metrics such as Lifetime Value (LTV), minimize churn, and optimize subscription services while managing a dedicated team. The ideal candidate will have extensive experience—at least 10 years in lifecycle management, CRM, retention, or subscription strategy—with a minimum of 3 years in a leadership role. A hands-on approach is essential, coupled with strong skills in data analytics, understanding of consumer behavior, and experimentation. As the Vice President of Customer Engagement and Retention, your ability to collaborate seamlessly with cross-functional teams in Growth, Customer Experience, Product, and Brand will be vital to provide a smooth and enjoyable customer experience after purchase. Key Responsibilities: Design and oversee all lifecycle marketing initiatives and workflows. Leverage data and analytics to inform strategic decisions and improve outcomes. Enhance the subscription experience to increase customer retention. Lead cross-functional teams to elevate the customer journey. This role is perfect for someone with a startup or scale-up mindset, eager to drive critical revenue initiatives and achieve remarkable improvements in retention metrics. If you are a strategic thinker with exceptional collaborative skills and a proven history of increasing retention rates, we encourage you to apply! Travel Percent Less than 10% Functions Marketing Sales/Revenue Business Development