Responsibilities
Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners. Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing. Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates. Track and report performance across platforms including Salesforce Campaigns. Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads. Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI. Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications. Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO. Requirements
5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social Strong grasp of data privacy laws and compliance Highly analytical with proven ability to optimize based on performance data Preferred
Certifications in Google Ads, GA4, or Salesforce Marketing Cloud Experience with music royalties, creator economy, or referral programs Working knowledge of HTML/CSS, SQL, AmScript, and Power BI Benefits
excellent base pay with discretionary bonus 401k with a match outstanding medical, dental and vision plans paid time off modern new office space in an eco-friendly building health insurance dental insurance tax deferred retirement plans
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Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners. Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing. Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates. Track and report performance across platforms including Salesforce Campaigns. Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads. Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI. Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications. Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO. Requirements
5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social Strong grasp of data privacy laws and compliance Highly analytical with proven ability to optimize based on performance data Preferred
Certifications in Google Ads, GA4, or Salesforce Marketing Cloud Experience with music royalties, creator economy, or referral programs Working knowledge of HTML/CSS, SQL, AmScript, and Power BI Benefits
excellent base pay with discretionary bonus 401k with a match outstanding medical, dental and vision plans paid time off modern new office space in an eco-friendly building health insurance dental insurance tax deferred retirement plans
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