Marketing Content Systems Product Manager
Caterpillar Brazil, Chicago, Illinois, United States, 60290
* Build, mentor, and inspire a high-performing team of product owners and business analysts, providing clear direction, coaching, and professional development opportunities.* Set clear objectives, monitor team and product KPIs, and ensure accountability for results.* Own the delivery of the product roadmap, ensuring planned initiatives are executed and sequenced effectively to meet business and strategic objectives.* Partner closely with the Program Manager to align timelines and prioritization while balancing business needs, engineering inputs, and the broader Content Supply Chain strategy.* Adopt a customer centric approach by gathering and analyzing user feedback, usage data, and industry trends to guide product decisions aimed to enhance user experience.* Work with engineering leadership to define and coordinate resource needs, identifying gaps and facilitating the support required to ensure teams are properly resourced.* Track product spend and partner with the Purchasing team on product specific implementation efforts.* Lead product specific initiatives related to any future application searches or onboardings required to support the Content Supply Chain.* Oversee the application configuration strategy, onboarding, and governance to support Caterpillar’s Content Supply Chain, ensuring alignment with business needs.* Serve as the strategic liaison among business stakeholders, engineering teams, and supplier partners to advocate for enhancements and improved user functionality that align with enterprise standards.* Present to stakeholders and leadership on product specific updates and enhancements around timelines and functionality through strong communication skills.**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s degree preferably in Computer Science, Information Systems, Engineering, or a related field.* Experience as a people leader or manager, with a proven track record of developing and empowering teams.* Background in digital marketing practices and content creation strategies.* Strong interest in supporting governance, compliance, and process standardization.* Detail oriented, well organized, and accountable, with a proven ability to maintain accuracy and consistency across multiple projects.* Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences, including engineering, business partners, and leadership.* Experience in defining assessment criteria to evaluate potential applications or systems.* Demonstrated ability to collaborate effectively across multiple teams and functions.* Exceptional interpersonal skills with the ability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.* Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).* Capability to manage projects from start to finish, ensuring timelines and deliverables are met.* Strong understanding of API integrations, data modeling, and content syndication workflows.* Proven ability to work cross-functionally with marketing, engineering, and business partners.* Solid understanding of Caterpillar policies, standards, procedures, and business model.* Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC).* Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.* Experience working with onshore/offshore team model.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s degree preferably in Computer Science, Information Systems, Engineering, or a related field.* Experience as a people leader or manager, with a proven track record of developing and empowering teams.* Background in digital marketing practices and content creation strategies.* Strong interest in supporting governance, compliance, and process standardization.* Detail oriented, well organized, and accountable, with a proven ability to maintain accuracy and consistency across multiple projects.* Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences, including engineering, business partners, and leadership.* Experience in defining assessment criteria to evaluate potential applications or systems.* Demonstrated ability to collaborate effectively across multiple teams and functions.* Exceptional interpersonal skills with the ability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.* Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).* Capability to manage projects from start to finish, ensuring timelines and deliverables are met.* Strong understanding of API integrations, data modeling, and content syndication workflows.* Proven ability to work cross-functionally with marketing, engineering, and business partners.* Solid understanding of Caterpillar policies, standards, procedures, and business model.* Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC).* Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.* Experience working with onshore/offshore team model.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr