Overview
The Harrison Group is a 3rd generation family business that has been owned and operated in Ocean City, Maryland, since 1951. The Harrison Group operates over fifteen hotels and seven restaurants from Ocean City, Maryland, Virginia Beach, Corolla, North Carolina, and Jacksonville Beach, Florida. The Harrison Group portfolio is constantly evolving. Yearly renovations take place at all of our properties to enhance and refresh the experience for our guests. Great effort is taken to continually improve our locations, enrich our guest experience, and perfect our hospitality. Beyond our current location, the Harrison Group is always looking to the horizon for new opportunities to expand and transform other markets. Join us on our exciting journey as we continue to evolve and grow. Job Title:
Director of Sales Location:
Four Points by Sheraton Jacksonville Beachfront Reports to:
Corporate Director of Sales Basic Purpose: The Director of Sales is responsible for leading and executing all sales initiatives for the assigned hotel property, with a primary focus on driving revenue growth, market share, and brand positioning. This role oversees proactive sales efforts, account management, and group business strategy while maintaining strong relationships with ownership, corporate leadership, brand partners, and clients. By serving as the primary sales leader for the property, the Director of Sales plays a critical role in supporting overall hotel performance and guest satisfaction. This role offers the opportunity to grow into supporting additional properties as business needs and performance evolve. Organizational Scope: The Director of Sales works closely with the Corporate Director of Sales, General Manager, Revenue Management, and operational leadership to ensure sales strategies align with both property-level and company-wide objectives. This position serves as the primary on-site sales contact for the hotel, representing the property within the local community and to external clients. The Director of Sales is responsible for managing the full sales lifecycle—from prospecting and contracting through execution and post-event follow-up—while ensuring accurate reporting and compliance with brand and company standards. Essential Functions: Lead all sales efforts for the assigned hotel property, with responsibility for revenue generation, account growth, and market penetration. Develop and execute proactive sales strategies for new and existing accounts, including direct calls, prospecting, client visits, and site tours. Serve as the on-site sales contact for all in-house meetings and group business, ensuring seamless coordination and execution. Analyze and critique STR and other performance reports to identify trends, opportunities, and competitive positioning. Maintain compliance with brand standards, company sales initiatives, and reporting requirements. Build and maintain strong relationships with The Harrison Group, property ownership, brand representatives, and key clients. Actively represent the hotel within the local community through networking, partnerships, and industry involvement. Manage all group blocks and function space within Delphi, ensuring accuracy in group contracts, room blocks, and event details. Enter and maintain all sales activities in Delphi, including traces, QICs, lost business, and account notes. Research, qualify, and prospect new business opportunities to drive long-term revenue growth. Partner with Revenue Management and property leadership to make informed revenue decisions that support market share growth. Support overall guest experience by collaborating with operational teams to ensure sales commitments are executed at a high level. Monitor and respond to emails and voicemails daily to ensure timely communication with clients and stakeholders. Attend sales training, brand updates, and professional development opportunities as recommended by General Managers or the Corporate Director of Sales. Protect organizational value by ensuring compliance with company policies, maintaining professional relationships, and supporting a respectful workplace culture. Perform additional sales and administrative duties as assigned. Education: Bachelor’s degree in Business, Business Administration, Hospitality, or a related field preferred; equivalent professional experience will be considered. Experience: Minimum of three years of progressive sales experience, preferably within a hotel, hospitality, or service-oriented environment. Demonstrated experience in revenue generation, account management, and sales strategy execution. Experience using Delphi or similar sales and catering systems. Previous experience working with STR reports and market performance data preferred. Skills & Abilities: Excellent verbal and written communication skills with the ability to build rapport and influence outcomes. Strong sales, negotiation, and customer service skills with a results-driven mindset. Strong organizational skills and attention to detail, with the ability to manage multiple priorities. Proficiency in Microsoft Office Suite and sales management systems, including Delphi. Ability to analyze market data and make revenue-focused decisions to grow market share. Strong leadership and collaboration skills, with the ability to work effectively across departments. Proactive, self-directed approach to sales and business development. Ability to represent the hotel professionally within the community and with external partners. Flexibility to work varying schedules based on business needs, including occasional evenings or events. No. of Employees Supervised:
Varies by property; may include sales coordinators or support staff as assigned. Travel Required: Occasional local or regional travel for client meetings, sales calls, training, or community events may be required. Forty to fifty hours per week over a five-day period; flexibility required based on business needs, sales demands, and special events. Physical Requirements: This role requires prolonged periods of sitting at a desk and working on a computer. Must be able to lift and carry up to 15 pounds as needed. Occasional standing, walking, and travel are required. Clear verbal and written communication is essential. Harrison Group is an equal opportunity employer of all qualified individuals. We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. Black, Indigenous and People of Color, women, LGBTQIA+, and persons with disabilities are encouraged to apply.
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The Harrison Group is a 3rd generation family business that has been owned and operated in Ocean City, Maryland, since 1951. The Harrison Group operates over fifteen hotels and seven restaurants from Ocean City, Maryland, Virginia Beach, Corolla, North Carolina, and Jacksonville Beach, Florida. The Harrison Group portfolio is constantly evolving. Yearly renovations take place at all of our properties to enhance and refresh the experience for our guests. Great effort is taken to continually improve our locations, enrich our guest experience, and perfect our hospitality. Beyond our current location, the Harrison Group is always looking to the horizon for new opportunities to expand and transform other markets. Join us on our exciting journey as we continue to evolve and grow. Job Title:
Director of Sales Location:
Four Points by Sheraton Jacksonville Beachfront Reports to:
Corporate Director of Sales Basic Purpose: The Director of Sales is responsible for leading and executing all sales initiatives for the assigned hotel property, with a primary focus on driving revenue growth, market share, and brand positioning. This role oversees proactive sales efforts, account management, and group business strategy while maintaining strong relationships with ownership, corporate leadership, brand partners, and clients. By serving as the primary sales leader for the property, the Director of Sales plays a critical role in supporting overall hotel performance and guest satisfaction. This role offers the opportunity to grow into supporting additional properties as business needs and performance evolve. Organizational Scope: The Director of Sales works closely with the Corporate Director of Sales, General Manager, Revenue Management, and operational leadership to ensure sales strategies align with both property-level and company-wide objectives. This position serves as the primary on-site sales contact for the hotel, representing the property within the local community and to external clients. The Director of Sales is responsible for managing the full sales lifecycle—from prospecting and contracting through execution and post-event follow-up—while ensuring accurate reporting and compliance with brand and company standards. Essential Functions: Lead all sales efforts for the assigned hotel property, with responsibility for revenue generation, account growth, and market penetration. Develop and execute proactive sales strategies for new and existing accounts, including direct calls, prospecting, client visits, and site tours. Serve as the on-site sales contact for all in-house meetings and group business, ensuring seamless coordination and execution. Analyze and critique STR and other performance reports to identify trends, opportunities, and competitive positioning. Maintain compliance with brand standards, company sales initiatives, and reporting requirements. Build and maintain strong relationships with The Harrison Group, property ownership, brand representatives, and key clients. Actively represent the hotel within the local community through networking, partnerships, and industry involvement. Manage all group blocks and function space within Delphi, ensuring accuracy in group contracts, room blocks, and event details. Enter and maintain all sales activities in Delphi, including traces, QICs, lost business, and account notes. Research, qualify, and prospect new business opportunities to drive long-term revenue growth. Partner with Revenue Management and property leadership to make informed revenue decisions that support market share growth. Support overall guest experience by collaborating with operational teams to ensure sales commitments are executed at a high level. Monitor and respond to emails and voicemails daily to ensure timely communication with clients and stakeholders. Attend sales training, brand updates, and professional development opportunities as recommended by General Managers or the Corporate Director of Sales. Protect organizational value by ensuring compliance with company policies, maintaining professional relationships, and supporting a respectful workplace culture. Perform additional sales and administrative duties as assigned. Education: Bachelor’s degree in Business, Business Administration, Hospitality, or a related field preferred; equivalent professional experience will be considered. Experience: Minimum of three years of progressive sales experience, preferably within a hotel, hospitality, or service-oriented environment. Demonstrated experience in revenue generation, account management, and sales strategy execution. Experience using Delphi or similar sales and catering systems. Previous experience working with STR reports and market performance data preferred. Skills & Abilities: Excellent verbal and written communication skills with the ability to build rapport and influence outcomes. Strong sales, negotiation, and customer service skills with a results-driven mindset. Strong organizational skills and attention to detail, with the ability to manage multiple priorities. Proficiency in Microsoft Office Suite and sales management systems, including Delphi. Ability to analyze market data and make revenue-focused decisions to grow market share. Strong leadership and collaboration skills, with the ability to work effectively across departments. Proactive, self-directed approach to sales and business development. Ability to represent the hotel professionally within the community and with external partners. Flexibility to work varying schedules based on business needs, including occasional evenings or events. No. of Employees Supervised:
Varies by property; may include sales coordinators or support staff as assigned. Travel Required: Occasional local or regional travel for client meetings, sales calls, training, or community events may be required. Forty to fifty hours per week over a five-day period; flexibility required based on business needs, sales demands, and special events. Physical Requirements: This role requires prolonged periods of sitting at a desk and working on a computer. Must be able to lift and carry up to 15 pounds as needed. Occasional standing, walking, and travel are required. Clear verbal and written communication is essential. Harrison Group is an equal opportunity employer of all qualified individuals. We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. Black, Indigenous and People of Color, women, LGBTQIA+, and persons with disabilities are encouraged to apply.
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