About Motorsport Network
Motorsport Network is the world’s largest independent motorsport and automotive media company, connecting more than 42 million fans every month through brands including Autosport, Motorsport.com, Motor1, and InsideEVs.
At a time of transformation and growth in global motorsport and media, we’re redefining how racing stories are told, blending Autosport’s 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Role The Director, Ad Revenue and Yield will own the global programmatic revenue strategy and execution for Motorsport Network. This role is responsible for maximizing yield, driving sustainable revenue growth, and building a modern programmatic operation across a multi-brand, multi-market portfolio. This is a commercial role, not a pure ad operations position. The successful candidate will combine deep technical expertise with strong commercial judgment and the ability to partner closely with sales, product, data, and editorial leadership. This is an opportunity to own and shape a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Director, Ad Revenue and Yield will play a central role in defining how Motorsport Network monetizes its platforms.
Key Responsibilities: Commercial Strategy & Revenue Ownership
Own the global programmatic monetization strategy across Motorsport Network’s portfolio.
Be accountable for yield performance, pricing strategy, and revenue outcomes across openauction, PMPs, and programmatic guaranteed.
Identifyand execute opportunities to grow programmatic revenue through inventory optimization, demand diversification, and format expansion.
Identifyand execute opportunities to grow passive revenue through third-party partnerships.
Own and optimize ad revenue inventory across all digital properties, partnering with Sales and Ad Operations to make inventory available, traffic campaigns, support direct deals, and monetize remnant inventory through programmatic channels while protecting premium advertiser value.
Yield Management & Optimization
Lead yield strategy across display, video, and emerging channels, balancing revenue maximization with user experience and long-term sustainability.
Maximize yield by developing high-value advertising inventory, in close collaboration with Product and Commercial teams, prioritizing direct and custom sales opportunities across platforms, regions, and timeframes, with a strategic focus on shifting inventory from programmatic to premium, custom partnerships.
Establish best-in-class pricing, floor management, and deal structures across markets.
Drive data-led decision making through robust reporting, forecasting, and performance analysis.
First-Party Data & Privacy-First Monetization
Partner with product, data, and technology teams to advance first-party audience strategy and privacy-first programmatic solutions.
Develop and package new monetizable inventory across owned, operated and emerging platforms, including social, video, and new technologies, creating scalable offerings that support evolving advertiser needs and long‑term revenue growth.
Help define how Motorsport Network differentiates its inventory through data, context, and audience engagement in a post‑cookie environment.
Support the development of premium programmatic products aligned with advertiser demand.
Team Leadership & Operating Model
Develop the global programmatic and yield organization.
Establish clear ownership, processes, and KPIs across ad operations, yield, and partner management.
Partner & Stakeholder Management
Own senior relationships with SSPs, DSPs, and key ad tech partners.
Serve as the internal authority on programmatic market dynamics, industry trends, and platform changes.
Act as a strategic partnertosales, ensuring alignment between direct and programmatic revenue strategies.
Qualifications & Experience
8–12+ years of experience in programmatic advertising, yield management, or digital monetization within a publisher, media company, or ad tech environment.
Proventrack recordof owning and growing programmatic revenue at scale.
Deep hands‑onexpertisewith SSPs, header bidding, PMPs, PG, and programmatic video.
Strong commercial instincts and comfortoperatingwith revenue accountability.
Highly analytical, with the ability to translate data into strategy and action.
Clearcommunicatorable to influence senior stakeholders.
Compensation
Competitive baseof $175K to $225K, plus variable
Hybrid work environmentin office based in NYC
#J-18808-Ljbffr
At a time of transformation and growth in global motorsport and media, we’re redefining how racing stories are told, blending Autosport’s 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Role The Director, Ad Revenue and Yield will own the global programmatic revenue strategy and execution for Motorsport Network. This role is responsible for maximizing yield, driving sustainable revenue growth, and building a modern programmatic operation across a multi-brand, multi-market portfolio. This is a commercial role, not a pure ad operations position. The successful candidate will combine deep technical expertise with strong commercial judgment and the ability to partner closely with sales, product, data, and editorial leadership. This is an opportunity to own and shape a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Director, Ad Revenue and Yield will play a central role in defining how Motorsport Network monetizes its platforms.
Key Responsibilities: Commercial Strategy & Revenue Ownership
Own the global programmatic monetization strategy across Motorsport Network’s portfolio.
Be accountable for yield performance, pricing strategy, and revenue outcomes across openauction, PMPs, and programmatic guaranteed.
Identifyand execute opportunities to grow programmatic revenue through inventory optimization, demand diversification, and format expansion.
Identifyand execute opportunities to grow passive revenue through third-party partnerships.
Own and optimize ad revenue inventory across all digital properties, partnering with Sales and Ad Operations to make inventory available, traffic campaigns, support direct deals, and monetize remnant inventory through programmatic channels while protecting premium advertiser value.
Yield Management & Optimization
Lead yield strategy across display, video, and emerging channels, balancing revenue maximization with user experience and long-term sustainability.
Maximize yield by developing high-value advertising inventory, in close collaboration with Product and Commercial teams, prioritizing direct and custom sales opportunities across platforms, regions, and timeframes, with a strategic focus on shifting inventory from programmatic to premium, custom partnerships.
Establish best-in-class pricing, floor management, and deal structures across markets.
Drive data-led decision making through robust reporting, forecasting, and performance analysis.
First-Party Data & Privacy-First Monetization
Partner with product, data, and technology teams to advance first-party audience strategy and privacy-first programmatic solutions.
Develop and package new monetizable inventory across owned, operated and emerging platforms, including social, video, and new technologies, creating scalable offerings that support evolving advertiser needs and long‑term revenue growth.
Help define how Motorsport Network differentiates its inventory through data, context, and audience engagement in a post‑cookie environment.
Support the development of premium programmatic products aligned with advertiser demand.
Team Leadership & Operating Model
Develop the global programmatic and yield organization.
Establish clear ownership, processes, and KPIs across ad operations, yield, and partner management.
Partner & Stakeholder Management
Own senior relationships with SSPs, DSPs, and key ad tech partners.
Serve as the internal authority on programmatic market dynamics, industry trends, and platform changes.
Act as a strategic partnertosales, ensuring alignment between direct and programmatic revenue strategies.
Qualifications & Experience
8–12+ years of experience in programmatic advertising, yield management, or digital monetization within a publisher, media company, or ad tech environment.
Proventrack recordof owning and growing programmatic revenue at scale.
Deep hands‑onexpertisewith SSPs, header bidding, PMPs, PG, and programmatic video.
Strong commercial instincts and comfortoperatingwith revenue accountability.
Highly analytical, with the ability to translate data into strategy and action.
Clearcommunicatorable to influence senior stakeholders.
Compensation
Competitive baseof $175K to $225K, plus variable
Hybrid work environmentin office based in NYC
#J-18808-Ljbffr