Director of Strategic Communications
Robbinsdale Area Schools, Broken Arrow, Oklahoma, us, 74013
Director of Strategic Communications
Education Service Center
Eight hours of paid work time plus 30 minutes of unpaid lunch time per day
52 weeks per year
Program Director Terms and Conditions of Employment
Job Level 8 ($124,326 - $143,814) based on the current salary schedule, plus benefits
Reports to the Superintendent
Position Summary The Director of Strategic Communications is responsible for researching, planning, implementing, and evaluating a comprehensive communications program that supports the District's Strategic Plan and vision. This role strengthens relationships with students, families, staff, and community partners; enhances the district's reputation; and builds community trust through two‑way, relationship‑based communication.
The Director provides leadership and direction for all district‑wide internal and external communications, promoting and elevating district initiatives, and fostering community pride in Robbinsdale Area schools.
Primary Roles and Responsibilities Strategic Communications & Leadership
Develop, implement, and evaluate a district‑wide strategic communications plan aligned with the District's vision and strategic priorities.
Provide communication counsel and strategic guidance to district leaders, including the Superintendent and School Board.
Advise and support schools and departments on communication, public relations, and marketing efforts, ensuring consistency and alignment with district messaging.
Forecast and assess emerging issues that may impact the district's operations or reputation, and advise the superintendent.
Lead crisis communications and create key messages for critical issues affecting individual schools and/or the district.
Media Relations
Establish mutually beneficial relationships with local media (broadcast, digital, and print) and serve as the district's chief spokesperson.
Identify opportunities for positive media coverage and use appropriate tools (press releases, publications, videos, websites, social media, and others) to publicize them.
Provide staff training and guidance in media relations as needed.
Direct the development, implementation, and evaluation of a strategic enrollment marketing plan to position Robbinsdale Area Schools as the district of choice.
Promote district programs, achievements, and opportunities to current and prospective families.
Community Relations & Stakeholder Engagement
Build and sustain positive relationships with internal and external stakeholders through inclusive, culturally responsive communication strategies.
Serve as the district's primary liaison with local community organizations and business partners.
Oversee community engagement initiatives that strengthen trust and enhance the district's reputation.
Board & District Support
Assist the Superintendent in interpreting, implementing, and communicating School Board actions.
Serve on the senior leadership team and attend School Board meetings, providing community relations and communication expertise.
Coordinate and support district leaders and action planning teams to ensure annual review and ongoing communication of the District's Strategic Plan.
Education & Experience Requirements
Bachelor's degree in communications, journalism, marketing, education, or a related field required.
Master's degree preferred. Accreditation in Public Relations desired but not required.
3–5 years of experience in public relations or marketing, with public education experience preferred.
Strategic Leadership:
Develop and communicate a clear vision; align work with organizational mission and values; champion innovation and change.
Collaboration:
Build strong cross‑departmental relationships; foster cooperation and shared accountability.
Judgment:
Analyze complex issues using multiple perspectives; apply systems thinking; make sound, timely decisions.
Communication:
Foster open, two‑way communication; communicate clearly and empathetically in writing, verbally, and in public presentations.
Planning & Execution:
Set measurable goals; manage projects effectively; improve processes and ensure accountability.
Self‑Management:
Demonstrate adaptability, integrity, and continuous professional growth.
Motivation & Courage:
Drive results; take principled stands; assume responsibility for outcomes.
Approachability:
Maintain visibility, accessibility, and a calm, trustworthy presence.
Performance Leadership:
Mentor and coach staff; conduct evaluations; resolve conflicts effectively.
Customer Service:
Model and support excellent internal and external customer service.
Why Robbinsdale Area Schools Robbinsdale Area Schools is committed to equity, excellence, and strong community partnerships. The Director of Strategic Communications plays a critical leadership role in advancing this commitment by fostering trust, transparency, and engagement across our diverse community.
POSTING OPEN UNTIL FILLED Equal Opportunity Employer Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description.
We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described.
Equity is one of District 281 core values and is essential to our goal of putting children first to ensure college and career readiness. A diverse workforce fuels innovation and allows us to better understand, communicate with, and educate our students. District 281 will not deny anyone the opportunity for training or employment because of sex, race, religion, color, creed, national origin, marital status, age, sexual preference, disability, or status with regard to public assistance.
#J-18808-Ljbffr
Eight hours of paid work time plus 30 minutes of unpaid lunch time per day
52 weeks per year
Program Director Terms and Conditions of Employment
Job Level 8 ($124,326 - $143,814) based on the current salary schedule, plus benefits
Reports to the Superintendent
Position Summary The Director of Strategic Communications is responsible for researching, planning, implementing, and evaluating a comprehensive communications program that supports the District's Strategic Plan and vision. This role strengthens relationships with students, families, staff, and community partners; enhances the district's reputation; and builds community trust through two‑way, relationship‑based communication.
The Director provides leadership and direction for all district‑wide internal and external communications, promoting and elevating district initiatives, and fostering community pride in Robbinsdale Area schools.
Primary Roles and Responsibilities Strategic Communications & Leadership
Develop, implement, and evaluate a district‑wide strategic communications plan aligned with the District's vision and strategic priorities.
Provide communication counsel and strategic guidance to district leaders, including the Superintendent and School Board.
Advise and support schools and departments on communication, public relations, and marketing efforts, ensuring consistency and alignment with district messaging.
Forecast and assess emerging issues that may impact the district's operations or reputation, and advise the superintendent.
Lead crisis communications and create key messages for critical issues affecting individual schools and/or the district.
Media Relations
Establish mutually beneficial relationships with local media (broadcast, digital, and print) and serve as the district's chief spokesperson.
Identify opportunities for positive media coverage and use appropriate tools (press releases, publications, videos, websites, social media, and others) to publicize them.
Provide staff training and guidance in media relations as needed.
Direct the development, implementation, and evaluation of a strategic enrollment marketing plan to position Robbinsdale Area Schools as the district of choice.
Promote district programs, achievements, and opportunities to current and prospective families.
Community Relations & Stakeholder Engagement
Build and sustain positive relationships with internal and external stakeholders through inclusive, culturally responsive communication strategies.
Serve as the district's primary liaison with local community organizations and business partners.
Oversee community engagement initiatives that strengthen trust and enhance the district's reputation.
Board & District Support
Assist the Superintendent in interpreting, implementing, and communicating School Board actions.
Serve on the senior leadership team and attend School Board meetings, providing community relations and communication expertise.
Coordinate and support district leaders and action planning teams to ensure annual review and ongoing communication of the District's Strategic Plan.
Education & Experience Requirements
Bachelor's degree in communications, journalism, marketing, education, or a related field required.
Master's degree preferred. Accreditation in Public Relations desired but not required.
3–5 years of experience in public relations or marketing, with public education experience preferred.
Strategic Leadership:
Develop and communicate a clear vision; align work with organizational mission and values; champion innovation and change.
Collaboration:
Build strong cross‑departmental relationships; foster cooperation and shared accountability.
Judgment:
Analyze complex issues using multiple perspectives; apply systems thinking; make sound, timely decisions.
Communication:
Foster open, two‑way communication; communicate clearly and empathetically in writing, verbally, and in public presentations.
Planning & Execution:
Set measurable goals; manage projects effectively; improve processes and ensure accountability.
Self‑Management:
Demonstrate adaptability, integrity, and continuous professional growth.
Motivation & Courage:
Drive results; take principled stands; assume responsibility for outcomes.
Approachability:
Maintain visibility, accessibility, and a calm, trustworthy presence.
Performance Leadership:
Mentor and coach staff; conduct evaluations; resolve conflicts effectively.
Customer Service:
Model and support excellent internal and external customer service.
Why Robbinsdale Area Schools Robbinsdale Area Schools is committed to equity, excellence, and strong community partnerships. The Director of Strategic Communications plays a critical leadership role in advancing this commitment by fostering trust, transparency, and engagement across our diverse community.
POSTING OPEN UNTIL FILLED Equal Opportunity Employer Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description.
We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described.
Equity is one of District 281 core values and is essential to our goal of putting children first to ensure college and career readiness. A diverse workforce fuels innovation and allows us to better understand, communicate with, and educate our students. District 281 will not deny anyone the opportunity for training or employment because of sex, race, religion, color, creed, national origin, marital status, age, sexual preference, disability, or status with regard to public assistance.
#J-18808-Ljbffr