Customer & Field Marketing Manager (Advocacy + Events)
LOCATION
: Seattle Metro Area (Required) — Remote / Work-from-Home
ABOUT ZUPER Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly.
THE OPPORTUNITY We’re hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences — turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We’re looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.
WHAT YOU’LL DO
Customer Marketing & Advocacy (Retention/Expansion + Proof)
Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow‑up), ensuring customers see their feedback drive action.
Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
Operationalize a monthly “Roofing Momentum” go‑live celebration + local meetup series that improves customer experience while generating local demand.
Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
Execute a Roofing‑first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
Implement an event measurement + follow‑up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps.
Work with Partner Marketing on co‑event motions (co‑hosted webinars or in‑person activations) to drive Partner/Alliances pipeline.
Support production of our regular “Raise the Roof” Facebook livestream events by managing guest roster, run‑of‑show planning, and assets.
Scale Through Systems + AI
Use AI and templates to increase throughput (event comms, run‑of‑show, segmentation drafts, nurture copy, landing pages, post‑event reporting, VOC synthesis) without increasing headcount.
Build repeatable playbooks so programs become easier and more scalable over time.
CROSS-FUNCTIONAL PARTNERS YOU’LL WORK WITH
Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product.
WHAT SUCCESS LOOKS LIKE (EXAMPLES OF METRICS)
Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
Reduced time-to-reference and increased reference utilization by Sales.
Predictable referral‑driven introductions from qualified customer advocates.
Webinar and field event programs generating demo bookings and pipeline at target unit economics.
Documented event measurement and follow‑up SLA with improving conversion to Sales Qualified Lead.
Increased volume and velocity of customer proof assets (short clips, quotes, mini‑stories) used by Sales and Marketing.
REQUIRED QUALIFICATIONS
5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes.
Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging.
Comfort using AI tools and templates to scale output and move faster.
Highly organized operator: able to manage a calendar of recurring programs and cross‑functional dependencies.
Seattle‑area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events.
NICE TO HAVE
Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals.
Experience building customer advocacy programs (references, referrals, community) from the ground up.
Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs.
TRAVEL Expected travel is monthly and program‑dependent (e.g., local/regional/national events, VIP dinners/roundtables, customer roadshows).
Work‑Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture.
Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential.
Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity.
Wellness Empowerment: Access insurance benefits to support your well‑being
Cross‑functional: Embrace diverse responsibilities and explore multiple roles.
Learning Playground: Engage in a rich training program with ample growth opportunities.
Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value.
Effort Meets Recognition: While we may challenge you, rest assured that your dedication will be richly acknowledged.
#J-18808-Ljbffr
: Seattle Metro Area (Required) — Remote / Work-from-Home
ABOUT ZUPER Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly.
THE OPPORTUNITY We’re hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences — turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We’re looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.
WHAT YOU’LL DO
Customer Marketing & Advocacy (Retention/Expansion + Proof)
Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow‑up), ensuring customers see their feedback drive action.
Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
Operationalize a monthly “Roofing Momentum” go‑live celebration + local meetup series that improves customer experience while generating local demand.
Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
Execute a Roofing‑first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
Implement an event measurement + follow‑up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps.
Work with Partner Marketing on co‑event motions (co‑hosted webinars or in‑person activations) to drive Partner/Alliances pipeline.
Support production of our regular “Raise the Roof” Facebook livestream events by managing guest roster, run‑of‑show planning, and assets.
Scale Through Systems + AI
Use AI and templates to increase throughput (event comms, run‑of‑show, segmentation drafts, nurture copy, landing pages, post‑event reporting, VOC synthesis) without increasing headcount.
Build repeatable playbooks so programs become easier and more scalable over time.
CROSS-FUNCTIONAL PARTNERS YOU’LL WORK WITH
Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product.
WHAT SUCCESS LOOKS LIKE (EXAMPLES OF METRICS)
Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
Reduced time-to-reference and increased reference utilization by Sales.
Predictable referral‑driven introductions from qualified customer advocates.
Webinar and field event programs generating demo bookings and pipeline at target unit economics.
Documented event measurement and follow‑up SLA with improving conversion to Sales Qualified Lead.
Increased volume and velocity of customer proof assets (short clips, quotes, mini‑stories) used by Sales and Marketing.
REQUIRED QUALIFICATIONS
5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes.
Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging.
Comfort using AI tools and templates to scale output and move faster.
Highly organized operator: able to manage a calendar of recurring programs and cross‑functional dependencies.
Seattle‑area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events.
NICE TO HAVE
Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals.
Experience building customer advocacy programs (references, referrals, community) from the ground up.
Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs.
TRAVEL Expected travel is monthly and program‑dependent (e.g., local/regional/national events, VIP dinners/roundtables, customer roadshows).
Work‑Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture.
Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential.
Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity.
Wellness Empowerment: Access insurance benefits to support your well‑being
Cross‑functional: Embrace diverse responsibilities and explore multiple roles.
Learning Playground: Engage in a rich training program with ample growth opportunities.
Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value.
Effort Meets Recognition: While we may challenge you, rest assured that your dedication will be richly acknowledged.
#J-18808-Ljbffr