Sr. Marketing Manager, Innovation
Peet’s Coffee, Emeryville, California, United States, 94608
Sr. Marketing Manager, Innovation page is loaded## Sr. Marketing Manager, Innovationremote type:
Peet’s Corporatelocations:
Emeryville, Californiatime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R2570Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. The only thing we love more than coffee is our people.Peet’s Coffee is seeking a **Senior Marketing Manager of Innovation** to lead the end-to-end development of new products and platforms within the CPG business. This role sits at the intersection of consumer insight, category strategy, product development, brand marketing, and commercialization. You will be responsible for identifying growth opportunities, shaping the innovation pipeline, and driving projects from idea to launch across coffee, ready-to-drink, and adjacent beverage/food categories.This leader partners closely with R&D, Consumer Insights, Sales, Supply Chain, and Finance to deliver breakthrough innovation that meets consumer needs, strengthens Peet’s brand equity, and drives sustainable business growth.**Salary***$150,000 – $175,000***Location**
*Emeryville, CA – Hybrid, 3 days onsite***Essential Responsibilities:****Innovation Strategy & Pipeline Development (35%)*** Develop and maintain a 1–3 year innovation roadmap grounded in consumer, category, and competitive insights.* Identify whitespace opportunities and size platforms that extend Peet’s reach across CPG channels.* Build business cases, define target consumers, clarify strategic roles, and set volume/financial targets.**Consumer Insight & Concept Development (20%)*** Translate consumer trends, need states, and usage occasions into compelling product concepts.* Partner with Insights to run concept tests, qualitative work, rapid prototyping, and in-market experiments.* Ensure all innovation aligns with brand values, taste standards, and CPG growth strategy.**Cross-Functional Product Development Leadership (30%)*** Lead cross-functional teams through stage-gate: idea → brief → formulation → packaging → commercialization.* Partner with R&D on product briefs, sensory targets, specs, and iteration plans.* Oversee packaging development—including structure, graphics, claims, RTBs, and regulatory alignment.* Identify and resolve risks related to supply chain, formulation, cost, and retailer readiness.**Commercialization & Go-to-Market Planning (15%)*** Develop launch plans including positioning, messaging, claims, and creative briefs.* Collaborate with Sales on retailer sell-in stories, customer-specific programming, and pricing architecture.* Partner with Brand Marketing, MarCom, and eCommerce to activate campaigns, content, and media.**Essential Qualifications:*** 7–10+ years of experience in CPG marketing, innovation, brand management, or product development.* Proven track record of bringing new products to market in CPG (beverage, coffee, food, or related categories preferred).* Must be a strategic thinker with strong consumer understanding skills, translating qualitative and quantitative customer insights into product strategy and winning marketing plans and a high degree of creativity to find new, compelling ways to reach and communicate to consumers.* Strong consumer intuition and ability to convert insights into product opportunities.* Experience leading cross-functional teams and managing complex stage-gate processes.* Deep familiarity with syndicated data (e.g., Circana/IRI, Nielsen), consumer insights tools, and category analysis.* Excellent communication skills with the ability to influence at all levels.* Demonstrated financial acumen, including experience with P&Ls, forecasting, pricing, and business cases.* Passion for coffee, quality, and delivering standout consumer experiences.* MBA preferred.**Success in This Role Looks Like*** A robust, insight-driven innovation pipeline that fuels growth for Peet’s CPG business.* Successful launches that achieve velocity, margin, and brand health targets.* Strong cross-functional leadership that brings clarity, alignment, and momentum.* A consumer-obsessed approach to product development and strategic decision-making.This description outlines the role’s essential functions but may evolve with business needs.**What We Offer:**
We’re proud to offer a comprehensive package for full-time employees, including but not limited to:•
Recharge Time – Paid vacation, holidays, and sick days.
•
Health & Wellness – Medical, dental, and vision coverage.
•
Future You – 401(k) plan with generous match program to help you save.
•
Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
•
Everyday Perks – Free coffee, fresh baked goods, and discounts.
•
Growth & Support – Career development and an Employee AssistanceProgram when you need it.The target annual base salary range for this position is $150,000 – $175,000. The actual base salary offered will depend on a variety of factors, including the applicant’s qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.**Additional Information**
At Peet’s, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.
Peet’s is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation, please contact employeerelations@peets.com.Our purpose is the pursuit of better. Better coffee, for people and the planet. Our goal is to become the chosen brand by coffee lovers, globally. It’s a hefty one, we know. It means having an unapologetic focus on high-quality coffee. It means earning our premium. And it means finding our voice with coffee lovers. Every day, our teams strive to deliver on our company's purpose better than they did the day before. Our values – Curiosity, Accountability, Mastery and Inclusion– guide us on this journey.We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup.Beyond Coffee, Peetniks are passionate supporters of our community and serving our local communities doesn’t stop at the counter. Peet's employees take pride in supporting the neighborhoods where they live and work, through holiday donation programs and supporting non-profits at home and globally. We believe that Coffee thrives where people do. We support the communities where our beans are grown, lending hands and knowledge to make life and coffee better. #J-18808-Ljbffr
Peet’s Corporatelocations:
Emeryville, Californiatime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R2570Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. The only thing we love more than coffee is our people.Peet’s Coffee is seeking a **Senior Marketing Manager of Innovation** to lead the end-to-end development of new products and platforms within the CPG business. This role sits at the intersection of consumer insight, category strategy, product development, brand marketing, and commercialization. You will be responsible for identifying growth opportunities, shaping the innovation pipeline, and driving projects from idea to launch across coffee, ready-to-drink, and adjacent beverage/food categories.This leader partners closely with R&D, Consumer Insights, Sales, Supply Chain, and Finance to deliver breakthrough innovation that meets consumer needs, strengthens Peet’s brand equity, and drives sustainable business growth.**Salary***$150,000 – $175,000***Location**
*Emeryville, CA – Hybrid, 3 days onsite***Essential Responsibilities:****Innovation Strategy & Pipeline Development (35%)*** Develop and maintain a 1–3 year innovation roadmap grounded in consumer, category, and competitive insights.* Identify whitespace opportunities and size platforms that extend Peet’s reach across CPG channels.* Build business cases, define target consumers, clarify strategic roles, and set volume/financial targets.**Consumer Insight & Concept Development (20%)*** Translate consumer trends, need states, and usage occasions into compelling product concepts.* Partner with Insights to run concept tests, qualitative work, rapid prototyping, and in-market experiments.* Ensure all innovation aligns with brand values, taste standards, and CPG growth strategy.**Cross-Functional Product Development Leadership (30%)*** Lead cross-functional teams through stage-gate: idea → brief → formulation → packaging → commercialization.* Partner with R&D on product briefs, sensory targets, specs, and iteration plans.* Oversee packaging development—including structure, graphics, claims, RTBs, and regulatory alignment.* Identify and resolve risks related to supply chain, formulation, cost, and retailer readiness.**Commercialization & Go-to-Market Planning (15%)*** Develop launch plans including positioning, messaging, claims, and creative briefs.* Collaborate with Sales on retailer sell-in stories, customer-specific programming, and pricing architecture.* Partner with Brand Marketing, MarCom, and eCommerce to activate campaigns, content, and media.**Essential Qualifications:*** 7–10+ years of experience in CPG marketing, innovation, brand management, or product development.* Proven track record of bringing new products to market in CPG (beverage, coffee, food, or related categories preferred).* Must be a strategic thinker with strong consumer understanding skills, translating qualitative and quantitative customer insights into product strategy and winning marketing plans and a high degree of creativity to find new, compelling ways to reach and communicate to consumers.* Strong consumer intuition and ability to convert insights into product opportunities.* Experience leading cross-functional teams and managing complex stage-gate processes.* Deep familiarity with syndicated data (e.g., Circana/IRI, Nielsen), consumer insights tools, and category analysis.* Excellent communication skills with the ability to influence at all levels.* Demonstrated financial acumen, including experience with P&Ls, forecasting, pricing, and business cases.* Passion for coffee, quality, and delivering standout consumer experiences.* MBA preferred.**Success in This Role Looks Like*** A robust, insight-driven innovation pipeline that fuels growth for Peet’s CPG business.* Successful launches that achieve velocity, margin, and brand health targets.* Strong cross-functional leadership that brings clarity, alignment, and momentum.* A consumer-obsessed approach to product development and strategic decision-making.This description outlines the role’s essential functions but may evolve with business needs.**What We Offer:**
We’re proud to offer a comprehensive package for full-time employees, including but not limited to:•
Recharge Time – Paid vacation, holidays, and sick days.
•
Health & Wellness – Medical, dental, and vision coverage.
•
Future You – 401(k) plan with generous match program to help you save.
•
Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
•
Everyday Perks – Free coffee, fresh baked goods, and discounts.
•
Growth & Support – Career development and an Employee AssistanceProgram when you need it.The target annual base salary range for this position is $150,000 – $175,000. The actual base salary offered will depend on a variety of factors, including the applicant’s qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.**Additional Information**
At Peet’s, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.
Peet’s is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation, please contact employeerelations@peets.com.Our purpose is the pursuit of better. Better coffee, for people and the planet. Our goal is to become the chosen brand by coffee lovers, globally. It’s a hefty one, we know. It means having an unapologetic focus on high-quality coffee. It means earning our premium. And it means finding our voice with coffee lovers. Every day, our teams strive to deliver on our company's purpose better than they did the day before. Our values – Curiosity, Accountability, Mastery and Inclusion– guide us on this journey.We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup.Beyond Coffee, Peetniks are passionate supporters of our community and serving our local communities doesn’t stop at the counter. Peet's employees take pride in supporting the neighborhoods where they live and work, through holiday donation programs and supporting non-profits at home and globally. We believe that Coffee thrives where people do. We support the communities where our beans are grown, lending hands and knowledge to make life and coffee better. #J-18808-Ljbffr