Junior Creative Strategist (Paid Social & Catalog Performance)

About Genus AI
Genus AI is the operating layer for AI-native commerce.

We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media.

We sit at the intersection of:

Product data
AI-driven creative generation
Performance analytics
Paid social infrastructure

Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale.

We are a lean, high-caliber team.

We move fast.

We own outcomes.

We measure everything.

If you want to learn how creative actually drives revenue — not just engagement — this is where you do it.

The Role
We are hiring a

Junior Creative Strategist

— not just a designer.

This role blends:

Performance creative
Data interpretation
Structured testing
Catalog-driven advertising
Client collaboration

You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue.

This is not a “make it look pretty” job.
This is a “make it convert” job.

You will:

Build DPA templates that scale across product feeds
Analyze performance data to identify creative winners
Help structure testing frameworks
Learn how creative decisions influence ROAS
Collaborate directly with CSMs, strategists, and clients

You’ll see your work in market — and you’ll see the revenue it drives.

What You’ll Do
Creative Strategy & Execution
Design high-performing catalog ads (Meta, TikTok, Google)
Build scalable, feed-driven templates
Develop structured creative variations for testing
Create hooks, headlines, layouts, and visual hierarchies optimized for conversion
Translate performance insights into new creative directions
Support creative brief development based on data trends

You’ll learn how to think like a performance marketer — not just a designer.

Performance & Data Fluency
Review campaign data with Customer Success Managers
Interpret CTR, CVR, ROAS, CPA, and engagement metrics
Identify patterns across winning creatives
Contribute insights into what’s working (and why)
Help build creative reporting summaries for clients

You will become fluent in creative-performance feedback loops.

Catalog-Driven Commerce
Work within dynamic product ad systems
Understand how product feeds influence creative output
Design for scalability across hundreds or thousands of SKUs
Think in systems — not one-off assets

This is a rare opportunity to learn catalog infrastructure as creative leverage.

Client & Cross-Team Collaboration
Participate in internal strategy discussions
Contribute to creative presentations
Iterate quickly based on client and performance feedback
Work closely with product and growth teams

Your voice matters here — even as a junior.

What We’re Looking For
Core Skills
Strong visual fundamentals (layout, typography, hierarchy)
Mobile-first mindset Ability to design clean, bold, conversion-focused creative
Attention to detail when working with dynamic data
Structured thinker (you can explain why something should perform)

Performance Curiosity
You do not need 5+ years of experience.
But you must be:

Curious about performance marketing
Interested in consumer psychology
Excited by testing and iteration
Comfortable learning analytics platforms
Motivated by measurable outcomes

Tools
Figma (required)
Canva (required)
Adobe Suite (Photoshop / Illustrator)
Basic motion skills a plus
Interest in AI creative tools a strong plus

What Makes This Role Elite
At Genus AI:

You won’t:

Resize banners endlessly
Hand off work without seeing results
Sit in a massive layered hierarchy

You will:

See how creative impacts real revenue
Learn paid social infrastructure deeply
Develop performance-driven thinking early
Build both creative and analytical muscles
Work directly with founders and high-growth brands

This is training for future:

Senior Creative Strategist
Performance Creative Lead
Head of Creative Strategy
Growth Creative Operator

What Success Looks Like
Within 3–6 months:

You confidently build high-performing DPA templates
You understand what makes catalog creative convert
You suggest ideas backed by data
You can articulate why certain ads win
You have measurable revenue impact tied to your work

Who Thrives Here
Highly detail-oriented
Competitive about outcomes
Fast learner
Ownership-driven
Comfortable in startup velocity
Energized by feedback loops
Wants to build elite creative-performance skills early in career

Why Join Genus AI
Work with leading D2C brands
Immediate impact on revenue
Direct exposure to founders
High autonomy
Rapid skill acceleration
Clear growth path into creative strategy leadership

Compensation:
$50,000 – $65,000 per year depending on experience
Rapid growth potential for high performers

How to Apply
Submit:

Resume
Portfolio link (required)
OR a Figma file showcasing performance-focused paid social work

We are especially interested in work that demonstrates:

Structured thinking
Conversion-focused design
Strong hierarchy
Scalable systems thinking

If you want to become elite at performance creative — not just graphic design — we’d love to hear from you.

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