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Junior Creative Strategist (Paid Social & Catalog Performance)

Genus Artificial Intelligence Inc., Nashville, Tennessee, United States, 37247

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About Genus AI Genus AI is the operating layer for AI-native commerce.

We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media.

We sit at the intersection of:

Product data AI-driven creative generation Performance analytics Paid social infrastructure

Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale.

We are a lean, high-caliber team.

We move fast.

We own outcomes.

We measure everything.

If you want to learn how creative actually drives revenue — not just engagement — this is where you do it.

The Role We are hiring a

Junior Creative Strategist

— not just a designer.

This role blends:

Performance creative Data interpretation Structured testing Catalog-driven advertising Client collaboration

You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue.

This is not a “make it look pretty” job. This is a “make it convert” job.

You will:

Build DPA templates that scale across product feeds Analyze performance data to identify creative winners Help structure testing frameworks Learn how creative decisions influence ROAS Collaborate directly with CSMs, strategists, and clients

You’ll see your work in market — and you’ll see the revenue it drives.

What You’ll Do Creative Strategy & Execution Design high-performing catalog ads (Meta, TikTok, Google) Build scalable, feed-driven templates Develop structured creative variations for testing Create hooks, headlines, layouts, and visual hierarchies optimized for conversion Translate performance insights into new creative directions Support creative brief development based on data trends

You’ll learn how to think like a performance marketer — not just a designer.

Performance & Data Fluency Review campaign data with Customer Success Managers Interpret CTR, CVR, ROAS, CPA, and engagement metrics Identify patterns across winning creatives Contribute insights into what’s working (and why) Help build creative reporting summaries for clients

You will become fluent in creative-performance feedback loops.

Catalog-Driven Commerce Work within dynamic product ad systems Understand how product feeds influence creative output Design for scalability across hundreds or thousands of SKUs Think in systems — not one-off assets

This is a rare opportunity to learn catalog infrastructure as creative leverage.

Client & Cross-Team Collaboration Participate in internal strategy discussions Contribute to creative presentations Iterate quickly based on client and performance feedback Work closely with product and growth teams

Your voice matters here — even as a junior.

What We’re Looking For Core Skills Strong visual fundamentals (layout, typography, hierarchy) Mobile-first mindset Ability to design clean, bold, conversion-focused creative Attention to detail when working with dynamic data Structured thinker (you can explain why something should perform)

Performance Curiosity You do not need 5+ years of experience. But you must be:

Curious about performance marketing Interested in consumer psychology Excited by testing and iteration Comfortable learning analytics platforms Motivated by measurable outcomes

Tools Figma (required) Canva (required) Adobe Suite (Photoshop / Illustrator) Basic motion skills a plus Interest in AI creative tools a strong plus

What Makes This Role Elite At Genus AI:

You won’t:

Resize banners endlessly Hand off work without seeing results Sit in a massive layered hierarchy

You will:

See how creative impacts real revenue Learn paid social infrastructure deeply Develop performance-driven thinking early Build both creative and analytical muscles Work directly with founders and high-growth brands

This is training for future:

Senior Creative Strategist Performance Creative Lead Head of Creative Strategy Growth Creative Operator

What Success Looks Like Within 3–6 months:

You confidently build high-performing DPA templates You understand what makes catalog creative convert You suggest ideas backed by data You can articulate why certain ads win You have measurable revenue impact tied to your work

Who Thrives Here Highly detail-oriented Competitive about outcomes Fast learner Ownership-driven Comfortable in startup velocity Energized by feedback loops Wants to build elite creative-performance skills early in career

Why Join Genus AI Work with leading D2C brands Immediate impact on revenue Direct exposure to founders High autonomy Rapid skill acceleration Clear growth path into creative strategy leadership

Compensation: $50,000 – $65,000 per year depending on experience Rapid growth potential for high performers

How to Apply Submit:

Resume Portfolio link (required) OR a Figma file showcasing performance-focused paid social work

We are especially interested in work that demonstrates:

Structured thinking Conversion-focused design Strong hierarchy Scalable systems thinking

If you want to become elite at performance creative — not just graphic design — we’d love to hear from you.

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