This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Global Digital Performance Media Principal in Germany.
In this senior leadership role, you will drive global digital performance marketing strategies for technology and SaaS products, focusing on demand generation, visibility, and measurable business growth. You will lead cross‑channel campaigns spanning paid search, SEO, social, programmatic display, and emerging digital platforms, while integrating AI‑powered content discovery strategies. This position requires hands‑on execution, advanced measurement, and optimization skills to maximize conversion and revenue impact. You will mentor and grow a high‑performing performance media team, collaborate across product, creative, analytics, and sales, and establish scalable processes and systems. Your work will shape how brands are discovered and engaged by customers worldwide, ensuring a competitive edge in the rapidly evolving digital ecosystem. This is a remote, globally‑oriented position that combines strategic vision with operational excellence.
Accountabilities
Lead the strategy and execution of digital performance campaigns across SEM, SEO, social, programmatic display, and emerging channels
Optimize paid digital media, continuously testing and refining tactics to improve acquisition, conversion rates, pipeline acceleration, and ROAS
Manage full campaign lifecycle, including creative optimization, bid management, tagging, analytics, reporting, and conversion tracking
Build scalable content strategies and modular frameworks to ensure discoverability by AI‑powered answer engines
Collaborate cross‑functionally with product, creative, analytics, and sales teams to align media strategies with broader marketing and business goals
Develop and mentor a high‑performing team, fostering a culture of experimentation, accountability, and continuous improvement
Design and implement advanced measurement, attribution, and analytics dashboards to deliver actionable insights to stakeholders
Requirements
Senior‑level experience in global digital performance marketing for B2B SaaS or technology brands
Deep hands‑on expertise in SEM, SEO, digital paid channels, social advertising, programmatic, and campaign optimization
Advanced knowledge of content optimization and AI‑driven strategies for discoverability and recommendation
Proficiency in analytics, tagging, attribution, and measurement frameworks (e.g., GA4, Google Tag Manager, Looker, Tableau)
Experience with CRM, marketing automation, and content management systems (e.g., Salesforce, Marketo, HubSpot, WordPress, Drupal)
Strong data analysis skills, including A/B testing, incrementality measurement, and translating insights into actionable improvements
Excellent project management, communication, and stakeholder engagement skills with the ability to influence senior leadership
Proven ability to build and lead high‑performing teams with a collaborative and agile leadership style
Benefits
Competitive compensation package with a base salary range of $153,800 – $192,300
100% employee‑covered health and welfare benefits, plus paid time off
Work‑life balance and remote work flexibility
Opportunities for professional development through conferences, training, and certifications
Leadership role with global impact and cross‑brand influence
Participation in bonus and commission plans where applicable
Why Apply Through Jobgether?
We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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In this senior leadership role, you will drive global digital performance marketing strategies for technology and SaaS products, focusing on demand generation, visibility, and measurable business growth. You will lead cross‑channel campaigns spanning paid search, SEO, social, programmatic display, and emerging digital platforms, while integrating AI‑powered content discovery strategies. This position requires hands‑on execution, advanced measurement, and optimization skills to maximize conversion and revenue impact. You will mentor and grow a high‑performing performance media team, collaborate across product, creative, analytics, and sales, and establish scalable processes and systems. Your work will shape how brands are discovered and engaged by customers worldwide, ensuring a competitive edge in the rapidly evolving digital ecosystem. This is a remote, globally‑oriented position that combines strategic vision with operational excellence.
Accountabilities
Lead the strategy and execution of digital performance campaigns across SEM, SEO, social, programmatic display, and emerging channels
Optimize paid digital media, continuously testing and refining tactics to improve acquisition, conversion rates, pipeline acceleration, and ROAS
Manage full campaign lifecycle, including creative optimization, bid management, tagging, analytics, reporting, and conversion tracking
Build scalable content strategies and modular frameworks to ensure discoverability by AI‑powered answer engines
Collaborate cross‑functionally with product, creative, analytics, and sales teams to align media strategies with broader marketing and business goals
Develop and mentor a high‑performing team, fostering a culture of experimentation, accountability, and continuous improvement
Design and implement advanced measurement, attribution, and analytics dashboards to deliver actionable insights to stakeholders
Requirements
Senior‑level experience in global digital performance marketing for B2B SaaS or technology brands
Deep hands‑on expertise in SEM, SEO, digital paid channels, social advertising, programmatic, and campaign optimization
Advanced knowledge of content optimization and AI‑driven strategies for discoverability and recommendation
Proficiency in analytics, tagging, attribution, and measurement frameworks (e.g., GA4, Google Tag Manager, Looker, Tableau)
Experience with CRM, marketing automation, and content management systems (e.g., Salesforce, Marketo, HubSpot, WordPress, Drupal)
Strong data analysis skills, including A/B testing, incrementality measurement, and translating insights into actionable improvements
Excellent project management, communication, and stakeholder engagement skills with the ability to influence senior leadership
Proven ability to build and lead high‑performing teams with a collaborative and agile leadership style
Benefits
Competitive compensation package with a base salary range of $153,800 – $192,300
100% employee‑covered health and welfare benefits, plus paid time off
Work‑life balance and remote work flexibility
Opportunities for professional development through conferences, training, and certifications
Leadership role with global impact and cross‑brand influence
Participation in bonus and commission plans where applicable
Why Apply Through Jobgether?
We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#J-18808-Ljbffr